03/11/2025
Those of you with your finger on the pulse of the cocoa market will have noticed a slow-but-steady decline in the commodity market price of cocoa beans over the past few months – something that would lead to an obvious question; will our chocolate get cheaper as a result? The answer is no, absolutely not!
Let us explain the reason for that… it's basically the same reason why our chocolate never really got more expensive as a result of this 'crisis' – unlike many of our competitor, mass-produced brands that import couvertures from overseas.
The truth is, even when cocoa hit its absolute peak as a commodity – and so many large-scale manufacturers cried poor – it only just surpassed what we were already paying our suppliers and partners for years prior to this.
We pay this price because we value quality and – just as importantly – the relationships we have with our suppliers. This means much more to us than what some banker in a suit in London or New York thinks cocoa beans should be worth.
Yes, prices for raw materials have increased for us as well, and we have definitely faced our share of trials and tribulations throughout this ‘cocoa crisis’. However, our chosen approach and philosophy of sourcing ALL of our ingredients ourselves has meant that these problems were never insurmountable.
That is what sustainable really means to us – it’s a general approach, not a label you whack on a box to make yourself or your customers feel better.
So we will just keep doing our thing, making really good chocolate from really good ingredients, supplied to us by really good people that deserve to get paid what they deserve. Fu the suits!
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