Trueheart

Trueheart Where Hollywood and purpose-driven brands team up to change the world...

Where Hollywood and purpose-driven brands team up to change the world...

Trueheart is the venture of married dynamic duo Skye and Scott Malin. We've spent the last two decades working in Hollywood as the architects of celebrity-hosted brand activations and social impact campaigns that have earned billions of media impressions, raised millions of dollars for noble causes and created positive chang

e in communities around the world. We’re fearless in our creative work for our music, entertainment, gaming, travel, fashion, beauty, automotive, luxury and lifestyle brand partners. We are passionate advocates for the causes we champion and believe we all have the power to make a difference. As social entrepreneurs, we have worked tirelessly to raise funds and awareness for worthy causes such as Adoption and Foster Care, Animal Rescue, Cancer Research, Children’s Healthcare, Climate Change, Disaster Relief, Domestic Violence, Gender Equality, HIV/AIDS, Homelessness, Human Trafficking, Hunger, LGBTQ+ Rights, Marriage Equality, Mental Health & Su***de Prevention, Poverty, Racial Equality, The Arts, The Environment, Women’s Empowerment and more.

30/10/2025

✨ From “Bejeweled” sparkle to "Opalite" glow — we danced, sang, and celebrated every Era together 💃💖

It was pure magic watching families create core memories of joy — seeing all those smiles light up the dance floor was everything! ✨👨‍👩‍👧‍👦

A huge thank you to our presenting sponsor Hey Zomi — we couldn’t have done it without their amazing support. They added so much fun and sparkle to the party. We're grateful to have joined forces to support Share The Dignity, and their incredible mission to end period poverty. 💗

And a special shoutout to the amazing Emily Weir from Home & Away for spending a gorgeous day with us, handing out the Best Dressed Prizes, and sharing her heartfelt passion for Share The Dignity’s mission. 🌸🎀

Hit play to relive the fun from Let’s Dance: Swifties Club — a day of music, friendship, and pure Swiftie happiness 🎶💫

Thank you to all our fabulous performers, partners, sponsors, and of course… the incredible Swifties who made it unforgettable! 🩷

🎤 Live performance: Natalie James and Brett James of Burning Red - Australian Taylor Tribute Show
⚡ Electrifying dance performance: Lights Music Glow
‍🎧 DJs WSTN. Emerald Jones Music
💃Showgirls dance lesson: Empower Entertainment
👠 Glam served: House of Priscilla
📸 LOAS photo booth: Boothalicious
🍭 Fairy floss: Fluffy Crunch
💅 Glitter tattoos: UGLOW
🌈 Friendship bracelets: Sam Siddiqui
🪩 Disco Queens + Pixel Pixies: Series Of Events
💖 Presenting Partner: Hey Zomi — proudly donating $25,000 worth of menstrual discs to Share the Dignity
⭐ Celebrity host: Emily Weir
🏆 Best Dressed prizes: HOYTS Australia Arms Of Eve and The Laser Two
🎉 Event props & design: inLight Studios
🎶 Venue: Liberty Hall
Memories captured: Ananya Bose Films

We couldn’t be happier, : For Good tickets are ON SALE NOW! ✨ Be among the first to experience the epic conclusion at H...
25/10/2025

We couldn’t be happier, : For Good tickets are ON SALE NOW! ✨

Be among the first to experience the epic conclusion at HOYTS’ Friends For Good Advance Screenings this November 19. Prepare to be changed for good, secure your seats now: https://tinyurl.com/HOYTSWFGCSAU

💚 🩷 💚 🩷 💚 🩷

✨ What. A. Day. ✨Thank you to everyone who came to Let’s Dance: Swifties Club in Sydney — you sang, sparkled, and danced...
22/10/2025

✨ What. A. Day. ✨

Thank you to everyone who came to Let’s Dance: Swifties Club in Sydney — you sang, sparkled, and danced through every Era with us 💃🪩💖

We’re so grateful to our incredible partners and performers who made the magic possible:

🎤 Live performance: Natalie James Brett James of Burning Red - Australian Taylor Tribute Show
⚡ Electrifying dance performance: Lights Music Glow
‍🎧 DJs WSTN. Emerald Jones Music
💃Showgirls dance lesson: Empower Entertainment
👠 Glam served: House of Priscilla
📸 LOAS photo booth: Boothalicious
🍭 Fairy floss: Fluffy Crunch
💅 Glitter tattoos: UGLOW
🌈 Friendship bracelets: Sam Siddiqui
🪩 Disco Queens + Pixel Pixies: Series Of Events
💖 Presenting Partner: Hey Zomi— proudly donating $25,000 worth of menstrual discs to Share the Dignity
⭐ Celebrity host: Emily Weir
🏆 Best Dressed prizes: HOYTS Australia Arms Of Eve The Laser Two
🎉 Event props & design: inLight Studios
🎶 Venue: Liberty Hall

Together, we celebrated community, empowerment, and the joy of being in our Showgirl Era!

Thank you for helping us shine a spotlight on Share The Dignity and lift up women and girls in need.

✨ Memories captured: Sydney Creative Collabs & Ananya Bose Films

To celebrate their 20th Anniversary 🎉, our friends at Uplift Events are bringing back their revamped Great Pursuit Amazi...
22/10/2025

To celebrate their 20th Anniversary 🎉, our friends at Uplift Events are bringing back their revamped Great Pursuit Amazing Race public event! 🏁

🔥 📅 Sunday 2nd November 🕑 2:00pm – 4:30pm. Round up your dream team 👫👭, channel the nostalgia 🕹️, and get ready to race your way through the Melbourne CBD like never before! 🚀

Purchase your tickets here: https://www.upliftevents.com.au/event/public-great-pursuit-race/

The Public Great Pursuit Race in Melbourne is a fun event for your colleagues, family and friends. REGISTER NOW!

15/10/2025

EXTRA EXTRA!

She’s got that showgirl sparkle ✨

Our celebrity ambassador Gen Hegney was shining on The Morning Show talking about our Swifties Club parties!

Join Gen and her fab co-host Emily Weir for all the fun this Sunday, October 19th at Liberty Hall — two parties, one incredible celebration of The Life of a Showgirl and every Taylor Era.

Choose your vibe:
👯 Let’s Dance: Swifties Club (Family event) — 12pm–3pm
🌙 Swifties Club: After Dark (18+) — 7pm–10pm

🎟️ Tickets: Trueheart.com/Swifties

Powered by Hey Zomi and proudly supporting Share The Dignity.

See you on the dance floor. 🎉


15/10/2025

This isn’t just a mix — it’s a Taylor Made masterpiece 💋

DJs WSTN & Emerald Jones just dropped the official soundtrack with exclusive Taylor mashups for our Sydney Swifties to dance, sing, and sparkle to at Let's Dance: Swifties Club (day party for families) and Swifties Club: After Dark (18+) this Sunday, October 19th at
Liberty Hall! 💖

The sparkle doesn’t stop at Liberty Hall — every guest will receive a download link so you can dance through every Era in your living room!

Get your tix before they’re gone 👉 Trueheart.com/Swifties

14/10/2025

🎟️ GIVEAWAY ALERT, SYDNEY SWIFTIES! 💎

Get ready to live your Showgirl Era — because everyone who buys a ticket to Swifties Club: After Dark this week is automatically entered into our exclusive sweepstakes! 💃

✨ Every ticket = one entry
💖 The more tickets you grab (for your besties too!), the better your chances to win!

🏆 Prize: a glamorous Showgirl photoshoot with fashion photographers Sydney Creative Collabs

Entries close October 19th, 2025. Winner announced on October 24th.

14/10/2025

Calling all Swifties — big and small! 💕
Join us at Liberty Hall this Sunday, October 19th for Let’s Dance: Swifties Club — a magical day of singing, dancing, Showgirls, glitter tattoos, fairy floss & friendship.

Featuring exclusive Taylor mash-ups by DJs WSTN & Emerald Jones, a spectacular live performance by Burning Red and an electrifying dance show by Lights Music Glow.

Plus, the Pick Your Era photo booth by Boothalicious.

And so many surprises!

It’s a showgirl celebration for the whole family powered by Hey Zomi!

🎟 Get your tickets now at Trueheart.com

13/10/2025

🚨 FLASH SALE! 🚨
Swifties, it’s your lucky day — tickets to both Let’s Dance: Swifties Club (families) 💖 and Swifties Club: After Dark (18+) 💃 are just $19.89 TODAY only!

Come live your Showgirl moment and dance through every Taylor era at Liberty Hall, Sydney – this Sunday!

🎟️ Grab your tix now at Trueheart.com before this deal is gone.

✨ GIVEAWAY ALERT! ✨We’re turning up the lights, the lashes, and the glam because it’s time to live your Showgirl Era 💃💎W...
13/10/2025

✨ GIVEAWAY ALERT! ✨

We’re turning up the lights, the lashes, and the glam because it’s time to live your Showgirl Era 💃💎

Win the ultimate Showgirl Experience for you and your bestie! You’ll get:
💄 Professional hair & makeup
👗 Styled in dazzling Showgirl attire
📸 A luxe photo shoot experience — valued at $1,000!

Two remarkable women will be treated to an experience that will pamper them and help them shine from within — reminding them that every woman deserves to feel seen, celebrated, and empowered. ✨

Your close-ups will be captured by the world-class team at Sydney Creative Collabs, whose credits include Miss Universe, London Fashion Week, Milan Fashion Week, and Australian Fashion Week.

Every ticket purchased to our Swifties Club Parties at Liberty Hall this week = one entry to win this unforgettable Life of a Showgirl package.

Because a true Showgirl is glamorous, confident, and unstoppable — and so are you. 🌟

Get your tickets now at Trueheart.com and step into the spotlight — your Showgirl moment awaits. ✨💋

Entries close October 19th, 2025. Winner announced on October 24th.

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Melbourne, VIC

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We are a team of creative strategists, experienced producers, compelling writers, visionary directors, special event artisans, marketing experts and media gurus. We are committed to utilizing our talent and expertise to make the world a better place, which is why every project we produce has a deserving cause at its core. Our parties have a purpose, our campaigns are unforgettable and we help our clients leave a lasting impression.