Trueheart

Where Hollywood and purpose-driven brands team up to change the world...

Where Hollywood and purpose-driven brands team up to change the world...

Trueheart is the venture of married dynamic duo Skye and Scott Malin. We've spent the last two decades working in Hollywood as the architects of celebrity-hosted brand activations and social impact campaigns that have earned billions of media impressions, raised millions of dollars for noble causes and created positive chang

e in communities around the world. We’re fearless in our creative work for our music, entertainment, gaming, travel, fashion, beauty, automotive, luxury and lifestyle brand partners. We are passionate advocates for the causes we champion and believe we all have the power to make a difference. As social entrepreneurs, we have worked tirelessly to raise funds and awareness for worthy causes such as Adoption and Foster Care, Animal Rescue, Cancer Research, Children’s Healthcare, Climate Change, Disaster Relief, Domestic Violence, Gender Equality, HIV/AIDS, Homelessness, Human Trafficking, Hunger, LGBTQ+ Rights, Marriage Equality, Mental Health & Su***de Prevention, Poverty, Racial Equality, The Arts, The Environment, Women’s Empowerment and more.

28/09/2025

⚡️ The Glow Squad is here to light it up! ⚡️

Get ready for an electrifying performance with glowsticks and pom-poms as The Glow Squad takes the stage at BOTH of our Sydney Swifties Club parties on Sunday, October 19th at Liberty Hall 🪩💃.

They’ll have the whole crowd on their feet and turning the dance floor into a sea of sparkle. ✨💜

☀️ Let’s Dance: Swifties Club (family party)
🌙 Swifties Club: After Dark (18+)

We're so grateful to Nikki and The Glow Squad team for giving their time and talent to make our parties extra special!

These magical events are powered by Hey Zomi and proudly give back to Share the Dignity 💕

🎟️ Don’t miss this show-stopping moment — grab your tickets now at: Trueheart.com/Swifties

27/09/2025

✨ Sydney Swifties, it’s your time to SHIMMER ✨

At Swifties Club: After Dark, our friends at U-Glow will be turning up the glam with sparkling glitter tattoos & dazzling face gems made just for the grown-up Swifties. 💎🪩

Get glammed, hit the dance floor, and shine like it’s your showgirl era. 💃🔥

🎟️ Tickets are flying — grab yours now at Trueheart.com/Swifties

We'll see you at Liberty Hall On Sunday, October 19th!

24/09/2025

Sydney Swifties, get ready for something ✨extra special✨!
🎤 The one and only Natalie James from Burning Red is performing live at Let's Dance: Swifties Club and Swifties Club: After Dark on October 19th at Liberty Hall and debuting one of Taylor’s brand-new tracks from Life Of A Showgirl! 💃💎

Don’t miss this magical moment → tix at Trueheart.com/Swifties

Our parties are powered by Hey Zomi and proudly support Share the Dignity💕

See you on the dance floor!

20/09/2025

🚨 Big news! 🚨

It’s finally here: Alliance Games presents Bop It! The Video Game! 🎮

BOP IT! TWIST IT! PULL IT! — the same ‘90s fan-favorite you love, now reimagined with:
✨ Pulse-pounding music
🌌 Far-out backgrounds
🌍 Global leaderboards

Do you have what it takes to stay in the game?

This digital throwback is family-friendly, rated E for Everyone, and totally free to download on iOS & Android. 🙌

🎥 Flex your streaks (or your funniest fails!) by posting and tagging .

Let’s go, Bop It! legends. 💥

Watch this space for exciting news about our work with Bop It! The Video Game.

18/09/2025

✨ All that shimmers is white-hot glamour ✨ thanks to the gorgeous showgirl costumes from House Of Priscilla 💃 and the dazzling moves of Empower Entertainment’s Vegas showgirls.

Come live your best showgirl life and celebrate the launch of Taylor’s highly anticipated new album Life Of A Showgirl with us at both Let’s Dance: Swifties Club (family day) AND Swifties Club: After Dark (18+) on Sunday, October 19th at Liberty Hall in Sydney! 🪩👠

🎟️ Don’t miss the party —tickets 👉https://trueheart.com/swifties

17/09/2025

🔥 Sydney Swifties, get ready… DJs WSTN & Emerald Jones are serving up an exclusive new mix just for YOU!

🎶✨ It’ll be chock full of Taylor anthems you know and love plus fresh cuts from Life Of A Showgirl — guaranteed to keep the dance floor packed all night long. 💃🪩

When this dynamic duo is on the decks, the energy is electric and the vibes are unforgettable. ⚡🎧

Are you ready to dance until the lights come on? 🌙💖

Don't miss out! Get tix: Trueheart.com/Swifties

16/09/2025

✨ SPIN TO WIN! ✨
We’re giving away a limited-edition Life of A Showgirl glitter vinyl 🎶💿💖
Enter now at 👉 Trueheart.com/Swifties
Pick your party to spin the wheel!

Don’t miss your chance to add this sparkling piece of Taylor magic to your collection! 🌟

14/09/2025

💖 Swiftie besties = pure joy! From singing every lyric at the top of their lungs to meeting new friends who feel like old ones, After Dark is where memories (and BFF bracelets) are made.

Shoutout to some of our faves Blaise, Laura & Chloe for bringing all the sparkle ✨ Sydney Swifties — you’re next, and trust us… it’s going to be the best party ever! 🪩🎶

Grab your tix before they’re gone at https://trueheart.com/swiftiesafterdark 🎟️

08/09/2025

✨ Get ready to dance, sing, and feel the love! ✨

Celebrated Mauritian singer Linzy Bacbotte is bringing Whitney Houston Unplugged to Grill Steak Seafood, at Hardware Lane on Saturday, Sept 20 🎶 Doors open 7pm (with bubbles + nibbles 🥂), show starts 8pm!

Linzy will perform Whitney’s greatest hits in a night of powerhouse vocals + sparkle 💖

This special show proudly supports You Matter creating safety, dignity, and hope through personalized, fully furnished homes for women and children rebuilding their lives after family violence.

Don’t miss this magical night of music + meaning. 🌟

We can't wait to support our friends Linzy and Empower Entertainment at this beautiful night to empower women and hope you will join us.

🎟️ Secure your seat now: https://www.trybooking.com/events/landing/1462144?fbclid=PAZXh0bgNhZW0CMTEAAaf9OwuCpdQ4_b5uhWj0sZl1zopTMJkRoQqYAH4_UnIN7m_mq7bY-0fFNQ6bEA_aem_B912whlb1LqJ0afDggjUTw

07/09/2025

✨ We’re so excited our Swifties events — Let’s Dance: Swifties Club & Swifties Club: After Dark — were featured in a beautiful recap by Melbourne My Style. 💖 Relive the magic, the sparkle, and all the Swiftie joy with their coverage. 🪩🎶

Melbourne’s 'The Emerson' in Prahran, was alive with excitement as Swifties took over for a magical doubleheader event

20/05/2024

Mental health is a global epidemic which has been exacerbated by social media.

We have seen firsthand the tragic effects social media has on children and something needs to be done NOW.

Kids are exposed to hate based content, cyberbullying and online harassment. This toxic behavior can lead to depression and sometimes suicidal ideation.

Proud to share what our friend is doing to make a difference.
com.au is an Australian movement driven by celebrities, politicians and wholehearted parents who believe that our kids need more time to develop a healthy and secure identity before they’re exposed to the minefield of social media.

We want policy change that delays the age teenagers can access social media from 13 to 16 (36 Months). We also want proactive initiatives that empower parents to invest their final window of influence with intention and imagination.

Please go to and sign the 36 Months petition and share with your networks.

***de

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Melbourne, VIC

Website

https://trueheart.com/

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Our Story

We are a team of creative strategists, experienced producers, compelling writers, visionary directors, special event artisans, marketing experts and media gurus. We are committed to utilizing our talent and expertise to make the world a better place, which is why every project we produce has a deserving cause at its core. Our parties have a purpose, our campaigns are unforgettable and we help our clients leave a lasting impression.