25/08/2026
πβ¨Mid book week whimsy and fun over here, and serendipitously it's given me this weeks best hook that I didnt even have to think about!
This single post format is taking over feeds atm and here's how you can capitalise on it as a business owner.
Start with a moment your perfect-fit clients can relate to on an emotional level.
For me, it's mums running businesses:
I took a moment every mum running a business is deep in right now and made it funny.
The contrast between the everyday mum moment and running a business is what stops the scroll.
π₯Bonus points π₯ if your image belongs to the same story.
Here's a few ideas you can steal right now as a...
πβ¨ Literacy tutor: "I teach reading comprehension for a living. Could not comprehend how many bobby pins one book week crown requires."
πβ¨ Real estate agent: "Book week costume sorted. My client's contract of sale still sitting in my drafts folder unsent."
πβ¨ Creative business owner: "Creates a client's brand colours by day, glues my kid's glitter crown together by night. Super mum or barely holding on? You decide."
You dont need a big idea.
You just need a real one.
Save this so next time your real life chaos hits, you've got a ready made hook instead of staring at a blank content bank.