Hook Media

06/04/2022

Tomorrow morning, after the US Masters Tournament on 9Gem, we make our free-to-air debut, at 7am. Here's a snippet of what you will see.

05/04/2022

GolfBarons finally hits free-to-air TV. Watch it right after the Masters coverage on 9Gem or stream it now on 9Now.

The people's Golf Show is finally coming to the people.
And in slightly less exciting news, Tiger 🐐 is (almost definitely) playing The Masters.

Gotta love Masters week. 💪

01/03/2022

An epic day’s filming for Season 3 of GolfBarons. In-studio is wrapped. We now have a date with a deadline. Can’t wait to get this season out. Big thanks to the Barons for another fine shoot.

19/02/2022

20/08/2021

Another good win for GolfBarons as we seek to get the show on as many screens as possible. Not that we'll be flying abroad in the near future, but season 1 of the show will be playing on a few airlines globally, including Etihad Airways. Well done lads. Looking forward to getting the cameras rolling on season 3!

04/08/2021

Online measurement tools are great for tracking progress on your digital media and marketing efforts, but they can lead you astray when they become the objective of the campaign instead of the yardstick.

When determining the effectiveness of a piece of content that has been distributed across your social media platforms, experts will tell you that analytics measures such as engagement, reach, click throughs etc., are some of our best tools for determining success. And, in many respects this is true....

06/07/2021

We're relishing the opportunity to work with the HitMaker Studios team in their incredible Port Melbourne facility. We have a few exciting projects in the works, and hopefully we can have a real impact too.

14/06/2021

There is so much content going out every day across all the platforms, filling our screens. And there will be more coming tomorrow. Getting too wound up about any one individual piece is misguided. What matter is being consistent and not losing sight of the big picture.
Read the full article on our website.

Don’t be so hard on yourself, marketers and content creators. One piece of content is just one piece of content. Don't lose sight of the big picture.

11/06/2021

Did you know we also offer podcast services? A podcast can be a great piece of content on its own or a brand extension product, such as our work with Golf Barons’ Tenuous Links podcast. In that case, we produce the GolfBarons TV show and also produce their branded podcast. Have you considered adding podcasting to grow your business?

In the last four years, podcasts have grown by 100 per cent. Yet, there is a lot of unexplored space in the podcasting industry. There are at least 600 million blogs, 23 million YouTube channels, but only 800,000 podcasts in Apple Podcasts.

09/06/2021

Every piece of content you share is an opportunity to grow. Get in touch to find out how.

03/06/2021

The question of whether you should be ‘doing social media’ is — although out-dated — also misguided, because it leads to a thinking that social media is a strategy. It’s not! The strategy needs to exist within the ways in which we communicate, not be the channels through which we communicate. Read the full article at our website.

The question of whether you should be ‘doing social media’ is — although out-dated — also misguided, because it leads to a thinking that social media is a strategy. It’s not! The strategy needs to exist within the ways in which we communicate, not be the channels through which we communica...

31/05/2021

Whether you are a small business, a large organisation or need personal branding, a marketing strategy built on good content should be the target 🎯

It all starts with a conversation. We all have a story to tell.

25/05/2021

Not every single piece of content your business puts out needs to be a masterpiece — but it does have to have a consistent level of quality to keep your followers, fans and customers subscribed. Think about what would be useful or entertaining for your fans and work backwards from that. Read the full article at our website.

It’s really hard to be a brand on social media these days. Things that used to work don’t anymore and it can be a constant struggle to keep up with all the changes. But one thing that will always put you in good stead is having good content that people want to see from you and will engage with.

24/05/2021

Are you in the fitness industry? Need high-end content? At Hook Media, we have worked with some of the biggest and best brands in the health and fitness sphere, producing media products for social media, internal comms and events.

24/05/2021

Are your videos getting the full post-production treatment? Stand out from the crowd with a professional touch. If your business needs high-end content to get to the next level, hit us up today.

24/05/2021

Making good media and communications decisions is imperative for success in business. From content strategy and creation to web design and user experience, through to social media set-up, strategy building and ex*****on, few companies possess the skills and experience to ensure you get the most out of your media and communications spend. If this sounds like something your business needs, get in touch today.

Making good media and communications decisions is imperative for success in business. From content strategy and creation, to web design and user experience, through to social media set-up, strategy building and ex*****on, few companies possess the skills and experience to ensure you get the most out...

24/05/2021

Chris Cormier: I Am The Real Deal - Documentary is a documentary about the life and career of pro bodybuilder Chris Cormier, co-produced by Hook Media and Gary Phillips. It's a story of triumph and despair, filled with huge successes and massive regrets, both personal and professional, and it’s captivated bodybuilding fans the world over. When we showed Chris Cormier himself a cut of the film, this was his reaction.

Film available at Amazon: https://amzn.to/2ySGws8