Bold Type Marketing

Bold Type Marketing Making creative brands unforgettable with bold, brilliant marketing that feels so YOU 🌟
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What do a client breakup, a Netflix binge, and a networking mic-drop have in common? …Apparently, my August.Your turn. W...
09/09/2025

What do a client breakup, a Netflix binge, and a networking mic-drop have in common? …Apparently, my August.

Your turn. What was your bold move, hot take, or breakthrough this month? 👇

Recent work things ✨📸 1. Content capture sessions.🐾 2. Office buddy.👯‍♀️ 3. Coworking with the girls.🧀 4. Say no more: c...
28/08/2025

Recent work things ✨

📸 1. Content capture sessions.
🐾 2. Office buddy.
👯‍♀️ 3. Coworking with the girls.
🧀 4. Say no more: cheese spread.
🎤 5. Presenting on lead magnet funnels.
🎨 6. Pottery playtime at Robert Gordon.
📖 7. Time out for a good read.
📲 8. Presenting on social media strategy.
🎨 9. Filling my cup with paint + play.
🌸 10. Creative day CEO Day.
🎥 11. Filming content (always).

If your DMs are full of “Thanks, this post helped so much!” but not “How can I work with you?”… you might be giving away...
21/08/2025

If your DMs are full of “Thanks, this post helped so much!” but not “How can I work with you?”… you might be giving away too much for free.

Here’s what you need to understand:

Your free content’s job → build trust + curiosity (share the what + why).

Your paid offer’s job → deliver the how.

When you hand over the how for free, people get their fix from your posts… and never feel the need to hire you.

Protect your process. Share your wisdom. Make them curious enough to take the next step with you.

Comment CONTENT and I’ll send you the plan to turn your content into a client-intrigued machine.

Yep… the bubble wrap thing is 100% true.From selling air in plastic pockets to helping creatives market their brand as b...
14/08/2025

Yep… the bubble wrap thing is 100% true.

From selling air in plastic pockets to helping creatives market their brand as brilliantly as they do their thing - things have really escalated.

But whether it was bubble wrap back then or your brand now, I’ve always been about telling the kind of story that makes people stop, feel something, and take action.

So if you’re after a marketer who’s equal parts strategic, soulful, and super fun, you might just be in the right place.

DM me BOLD and let’s find out.

Ready when you are 💌
13/08/2025

Ready when you are 💌

Okay… wanna know a little secret? 👀If you don’t have a full-blown social media strategy (no shame, most people don’t)…He...
07/08/2025

Okay… wanna know a little secret? 👀

If you don’t have a full-blown social media strategy (no shame, most people don’t)…

Here’s what you actually need to show up clearly + consistently on socials:

✨ A message that is memorable.

✨ A deep understanding of your dream clients.

✨ A platform that works for you.

✨ And a plan that doesn’t burn you out.

That’s it. No posting 24/7. No trying to be everywhere at once.

But if you do want the real deal - the strategy that brings it all together and makes your content feel easy, aligned (it’s so worth it, promise)…

DM me “STRATEGY” and I’ll give you a sneak peak at my strategy docs.

Being a creative means pouring your heart and soul into your client work, but when it comes to your own marketing and le...
08/07/2025

Being a creative means pouring your heart and soul into your client work, but when it comes to your own marketing and lead gen... well?!

But here's the thing. When you have no lead magnet funnel:
→ No list growth.
→ No client nurturing.
→ No consistent leads outside of social media.

And if you're building a sustainable business, that's not gonna cut it.

The good news? You don’t need a full funnel. You just need one sticky idea.

One that feels good to share.
One that aligns with your offer.
One your dream clients actually want.

That’s exactly what I help you come up with inside The Sticky Lead Magnet Formula - a free 10-minute training and worksheet to help you brainstorm a lead magnet that actually does its job.

DM me STICKY and I’ll send it your way.

Ok sooo… we need to talk about CapCut 👀Their new terms? Basically saying they can use anything you upload: your voice, y...
18/06/2025

Ok sooo… we need to talk about CapCut 👀

Their new terms? Basically saying they can use anything you upload: your voice, your face, your content - however they want.

Without your consent??

Even if you don’t save or publish, it can still be uploaded to their servers 🤯

If you’re using CapCut… I’d switch.

I’ve moved to Edits a little while ago and loving it.

Protect your work, always.

Someone had to say it 🤷You’re not doing it on purpose.But you can feel it every time you write a post.That low-key press...
05/06/2025

Someone had to say it 🤷

You’re not doing it on purpose.

But you can feel it every time you write a post.

That low-key pressure to sound “professional.”

To squeeze in all the value.

To prove you’re worth it.

Here’s the thing: your dream clients don’t need convincing.

They need resonance.

They want to feel seen, understood, and excited to work with you, not a watered-down version of your brand that’s trying to tick all the boxes.

If your content sounds more like a pitch than a conversation…

That could be why the right people aren’t biting.

Bold Type helps creatives stop over-explaining and start showing up like the expert they already are.

Less proving. More magnetism.

DM ‘SOCIALS’ if you’re ready to stop selling from a place of pressure and start sharing from a place of power.
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I’ve seen way too many creatives pour hours into building a funnel…For zero downloads.Not because their offer is bad.Not...
04/06/2025

I’ve seen way too many creatives pour hours into building a funnel…

For zero downloads.

Not because their offer is bad.

Not because they’re not “techy enough.”

But because they skipped the part that actually matters: the strategy.

Before I ever touch the tech, I always walk my clients through this:

1️⃣ A juicy lead magnet (not a generic checklist no one asked for).

2️⃣ Deep audience intel - because age & location don’t tell you why they buy.

3️⃣ A mapped experience that actually makes sense (and sells).

This is the kind of work that sets the whole funnel up for success.

It’s what I do inside my Funnel Formula VIP Day and it’s the reason my clients walk away with a funnel that feels like them, sounds like them, and actually converts.

Want to be part of the beta round?

DM me ‘FORMULA’ and I’ll send you the early bird info.

Your freebie might not be the problem…But your funnel? That’s a different story.If you’ve been wondering why your lead m...
19/05/2025

Your freebie might not be the problem…

But your funnel? That’s a different story.

If you’ve been wondering why your lead magnet isn’t converting (or even getting downloaded), this post is for you.

We’re talking:
→ Broad messaging that speaks to no one
→ Funnels with zero follow-up
→ Lead magnets that don’t actually lead anywhere

The good news? It’s all fixable with THE FUNNEL FIX.

I’m launching a brand new done-for-you funnel setup (with lead magnet, emails + integrations handled in 48 hours). Want early access?

DM me “funnel fix” for the beta round (and pricing).

📣 Does your lead magnet funnel need fixing?!

April was one of those months that made me stop and say,“Yep. This is working.”✨ My wedding photographer started speakin...
06/05/2025

April was one of those months that made me stop and say,
“Yep. This is working.”

✨ My wedding photographer started speaking to her dream couples.
✨ My branding photographer finally saw her socials reflect the depth of her work — and within two weeks, a client slid into her DMs and booked on the back of a post.
✨ And me? I made the leap. Said goodbye to the part-time juggle and went all in on Bold Type Marketing.

It wasn’t magic.
It was message.
It was strategy.
It was backing ourselves before we felt “fully ready.”

Because when your marketing actually reflects who you are — not who you think you should be — that’s when the right people start paying attention.

So if your ideas are sitting in your drafts,
If your content feels like a chore,
If your offers are powerful but no one’s biting —

Let’s change that.

DM me “READY” and I’ll show you what it looks like to build marketing that clicks — with clarity, confidence, and just the right amount of spice 🌶️

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Melbourne, VIC
3000

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Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 2pm

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