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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Impactiv8

Impactiv8 is an award winning Digital Marketing agency in Melbourne, helping to scale businesses profitably using the power of digital marketing.
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We achieve this through consultancy, coaching, implementation services and the Click Engage Convert Academy. Impactiv8 is a digital marketing education and consultancy agency in Melbourne, with expertise in:
🌟 Digital marketing strategy
🌟 Facebook ads
🌟 Google ads
🌟 Email marketing
🌟 Website optimisation
🌟 Content creation (including blogs, podcasts, webinars, videography, photography, and design)
🌟 AI assisted marketing strategy

01/08/2025

Did you know that Impactiv8 has more than 150 5-star Google Reviews? Want to know how we got them?

Well, firstly, we're awesome (of course). But most importantly, we asked!

But we didn’t just remember to ask. We put a system in place that asks for us.

Because let’s be honest… if it was left up to me to remember every time? I wouldn’t.
Sound familiar?

You deliver a great service. Your clients are happy. They would leave you a review. But they don't. Most won’t think to unless you prompt them.

And if you don’t have a system to:
- Ask at just the right moment
- Make it super easy to leave a review
- Follow up gently if they forget…

Then you’re missing a massive opportunity.

This type of social proof builds trust. And trust helps to both bring in more leads and convert those leads to sales.

So, do you have a system in place?

30/07/2025

Bring on Mentoring Day! Kicking off Business Blueprint Round Table Day surrounded by amazing business owners and ready to dive into a full day of mentoring.

I am super excited to have the opportunity to share ideas, learn from others, and help make a real impact in the room. I am definitely in my happy place. This is what I love what I do!

Time to help make some business dreams come true, one conversation at a time. 🤩

28/07/2025

Today's the big day. I will be speaking at the Business Blueprint Conference not once, but twice today. I am equal parts excited and bricking it. Wish me luck!

25/07/2025

You know that feeling when ChatGPT writes something for you, and you think... “That doesn’t sound like me AT ALL”?

Let’s fix that.

I'm running a free session as part of the Wyndham Learning Festival, where I’ll show you how to train ChatGPT to write in your voice, so your emails, social posts, and blogs sound natural, consistent, and actually like you!

We’ll walk through how to create a Custom GPT tailored to your tone, language and style, and it's way easier than you think. Here are all the important details:

How to Get ChatGPT to Write in Your Voice
📅 Friday 5 September, 2:15–3:15pm
📍 Central Park, Hoppers Crossing VIC (Part of the Learning for Business Conference)

It’s free, but spots are limited. So book in now if this you finally want to be able to create content out of ChatGPT to sound more like you (not a robot).

https://events.humanitix.com/how-to-get-chatgpt-to-write-in-your-voice

24/07/2025

If you’ve been watching everyone talk about using AI in their business and thinking, “I should probably get on board…” this is your chance.

I’m running a free in-person workshop in Hoppers Crossing as part of the Wyndham Learning Festival, where I’ll show you how to use AI tools to market your business faster, cheaper and more effectively, without needing to be “techy” or spend big.

This is a practical session for business owners who want real results, not theory. Here are the important details:

Using AI to Market Your Business Faster, Cheaper and Better
📅 Thursday 4 September, 9:00–10:30am
📍 Cowork + Create, Hoppers Crossing VIC

Spots are limited (and they go fast every year), so if you’re curious about what’s possible with AI, now’s the time to grab your seat.

https://events.humanitix.com/using-ai-to-market-your-business-faster-cheaper-and-better

22/07/2025

I’m super pumped (and more than a tad excited) to be heading to Sydney next week to speak at Business Blueprint, not once, but twice!

I feel incredibly honoured to be part of the speaker lineup for this awesome event. Dale Beaumont always puts on amazing events, and I know this one will be no different, so I have my A Game loaded.

I’ll be taking the main stage to share “Why Facebook Ads Are Changing & What’s Working BEST Right Now.” Expect loads of insights, practical tips, and a clear picture of where the opportunities are.

Then I’m running a hands-on workshop called “A Guided Tour of How to Set Up Facebook Ads the Right Way.” I know too many businesses feel stuck, confused, and frustrated trying to make Meta Ads work for their business. I plan to change all that.

If you’re heading to the event, make sure you come and say hi! I’ll be there all week, learning from other brilliant minds, connecting with awesome business owners, and no doubt having a few laughs along the way.

I can’t wait! 🤩

21/07/2025

I went to Singapore a couple of weeks ago to train the marketing department of a Fortune 500 company on how to better integrate AI into their everyday workflows.

Their team was smart, highly capable, and, like so many small business owners I work with, they were doing loads of repetitive tasks that weren't the best use of their talents.

So we focused on removing those joy zapping activities from their daily existence. Simple ways they could use AI to save time, reduce repetition, and become more efficient in their roles, whilst enjoying the process of building something new, and increasing the quality of their output.

I have been reflecting on this since my return, and it reminded me that whether you’re running a global corporation or a solo business from your kitchen table, the challenge is the same.

It’s not about having access to AI, it’s about knowing how to use it well.

And that’s exactly what I love teaching.

If you’re still feeling unsure where to begin, just start with one task. One process. One small win.

Then build from there. You might be surprised just how much time, headspace, and joy you can reclaim.

18/07/2025

Are you one of those people still playing the meeting booking dance?

You know the one…

“When are you free?”
“I can do Tuesday afternoon.”
“Actually, I’ve got something on then. What about Friday?”
“Oh, I’m away Friday. Maybe next week?”

And it goes on and on. It's pure madness!

I can’t believe people are still doing this dance.

I’ve had a calendar booking link for at least 10 years.
If someone asks to meet with me, I send them the link. They book a time that suits them. Done.
It’s that simple.

I honestly can’t imagine how many hours I’ve saved by not having to do the email ping-pong dance.

And it’s not just about time. It’s about making it easy for people to work with you.

Come on people. It’s 2025.

We should not be going back-and-forth trying to set up meetings. Ain’t nobody got time for that. Rant over.

17/07/2025

If you've ever launched a lead magnet, and it didn't live up to your expectations, then you know the pain.

But let me put your mind at ease. It most likely wasn't because it was no good. After all, you spent waaaay to many hours obsessing over the content and design for that to be the problem.

Most lead magnets fail because of what happens after someone signs up.

No nurture sequence.
No follow-up strategy.
Broken forms. Outdated links.
Or worse… it never actually gets launched.

Ouch, I know.

Before you create another freebie, ask yourself:
- Does it lead somewhere strategic?
- Is there a long-term nurture sequence in place?
- Is your opt-in clunky, broken or out of date (quick, go check this now)
- Are you promoting it consistently?
- Or is it still sitting in Google Drive waiting to go live? 😬

When your lead magnet doesn't work, don't give up on it and create another one. Save yourself the time, and fix the ones you've already got, and they might actually start converting.

When was the last time you reviewed your current lead magnets to see if they need a little TLC (or the light shined on them again)? There's no time like the present.

19/06/2025

Just tested something new… and I’m a bit chuffed with how it turned out.

I’ve set up an AI Agent to answer my work phone when I can’t get to it. And honestly, it’s pretty impressive. She even has an Aussie accent!

Her name’s Immy (short for Impactiv8, of course 😉), and she introduces herself as my AI Voice Assistant. She lets callers know we’re not available and takes a message so we can get back to them faster.

I know AI voice tech can be a bit polarising, but to me, this feels like a step up from voicemail. It's more efficient for me, and a smoother experience for the caller. Win/win.

I’m running it as a bit of a test for now and curious to see how it goes.

What are your thoughts on AI voice assistants? Love it, hate it, curious? Let me know

16/06/2025

I’m tired today. Like, really tired.

All I want is an early night snuggling up under my doona, with my dog (and hubby).

But instead, I’m packing my swim bag and heading out the door to training. Not because I want to (it’s freezing outside). But because I know I’ll be better off for it.

Funny how it works. The days I least want to go are usually the ones I get the most out of. Will tonight be the same? Well, I won't know if I don't go.

Business is a bit like that too.
Some days, the last thing you feel like doing is showing up online.
Posting that content. Sending that email. Planning that next piece.

But those are often the days when the discipline pays off.

That one post could spark the idea.
That email might bring in the lead.
That action could create the momentum.

So if today’s one of those days for you, when the doona calls louder than your marketing... I get it.

But maybe just take one small step anyway.
You might surprise yourself.

16/05/2025

In a world flooded with ChatGPT clones and copycat content, the brands that stand out aren’t just smart, they’re real.

Join branding expert Amey Lee for her live masterclass on “Authentic Intelligence: How to Stand Out in an AI-Driven World” and discover how to build a business that cuts through the noise by staying true to what actually connects - you!

This session is for founders, marketers, and creators who:
⭐️ Want to use AI without losing their voice
⭐️ Need a brand that’s built to last, not just built on trends
⭐️ Are ready to lead with authenticity in an increasingly AI-generated world

Amey will show you how to infuse your content with real human power (your stories, your values, your Authentic Intelligence), so your marketing hits harder, lasts longer, and actually gets remembered.

It’s time to go beyond clever prompts and become the brand people feel.
This is how smart marketers are building an unfair advantage in 2025.

If you’re serious about working smarter, not harder, this session is a must-attend as part of the AI Marketing MegaClass, happening live online 19-20 May 2025.

The AI Marketing MegaClass is a live, two-day online event (plus extra bonus sessions) for business owners and marketers ready to harness AI for real impact. With expert-led sessions, hands-on workshops, and practical strategies, you’ll learn how to automate smarter, create authentic, high-converting content, and cut through the noise.

Whether you’re just starting out or ready to level up, this event will help you market faster, better, and with more confidence.

👉 Register here now: https://impactiv8.com.au/ai

Address

Level 1, Suite 2&3, 283 Old Geelong Road
Hoppers Crossing, VIC
3029

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.impactiv8.com.au/

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Our Story

Impactiv8 offers a range of digital marketing agency services, from ‘done for you’ social media and ads management, through to providing education and training in online marketing. Our clients are from a range of industries, including sport, retail, health and beauty, finance and education, and we have a particular speciality for developing digital marketing strategy for clients with e-commerce websites. Our experienced team includes social media strategists, Facebook Ads experts, copywriters and graphic designers.

Our digital marketing audit option allows us to fully assess your current digital marketing efforts, both organic and paid, and develop a suggested strategy to grow and scale your business using online marketing.

In addition to the done for you services, through workshops and coaching we educate small businesses to use the power of social media independently to grow their businesses. This is achieved by teaching businesses how to develop a social media strategy, build online communities, effectively engage with those communities and then convert them into action that aligns with overall business goals. Impactiv8 provides the perfect balance between strategy, “how-to” and best practice, ensuring businesses have all the necessary information and tools to develop and maintain an effective online presence. The Impactiv8 approach enables small businesses to learn how to integrate social media and online marketing within your business to engage and connect with customers both on and off-line through a combination of tailored education, guidance and hands on assistance. Impactiv8 focuses on engaging your community to promote your business through an integrated approach to digital marketing that ultimately drives sales.