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OptiPrime 🇦🇺 Australia 🇨🇦 Canada 🇩🇰 Denmark 🇻🇳 Vietnam. Global leading total performance marketing company to drive businesses growth effectively.

Optimizing Event Returns: Strategies for Intelligent Budgeting
03/01/2025

Optimizing Event Returns: Strategies for Intelligent Budgeting

Grasping the true expenses associated with events—and managing them adeptly—can be the key differentiator between a well-executed conference and a financial

Establishing Boundaries and Oversight: Safeguarding Your Brand in the Age of AI
03/01/2025

Establishing Boundaries and Oversight: Safeguarding Your Brand in the Age of AI

In the past, marketing has acted as the "guardian of the brand," maintaining a consistent message across various platforms. With the introduction of AI,

Exploring the Expansion of Retail Media Networks: Forecasts for 2025
03/01/2025

Exploring the Expansion of Retail Media Networks: Forecasts for 2025

Throughout the past year, the landscape of retail media networks (RMNs) has experienced the introduction of new in-store protocols and impressive growth. This

Three GA4 Reports Leveraging Analytics to Enhance Customer Experience and Remove Friction
03/01/2025

Three GA4 Reports Leveraging Analytics to Enhance Customer Experience and Remove Friction

Are analytics reports overwhelming your marketing team? You're certainly not by yourself. In today's data-driven landscape, marketers face the challenge of

Utilizing the Scientific Method for Enhanced Performance Analysis
02/01/2025

Utilizing the Scientific Method for Enhanced Performance Analysis

There's an ongoing conversation surrounding the optimization of marketing performance and the importance of testing. It's a completely valid discussion. While

Revolutionizing Change Management Strategies in Marketing
02/01/2025

Revolutionizing Change Management Strategies in Marketing

Marketing teams frequently implement changes, but significant shifts—such as optimizing the tech stack, accelerating time to market, or enhancing campaign

Insights from AI’s 2024 Surge: A Strategic Approach to Marketing in 2025
31/12/2024

Insights from AI’s 2024 Surge: A Strategic Approach to Marketing in 2025

As we approach the end of 2024, one theme stands out that has significantly influenced marketing and technology this year: artificial intelligence. From

Envisioning 2025: The Future of AI Transformation
30/12/2024

Envisioning 2025: The Future of AI Transformation

The past year has been marked by significant advancements in various AI-driven technologies and innovations. Research indicates that marketers are enhancing

Mastering Optimization: A Martech Marketer’s Essential Handbook
30/12/2024

Mastering Optimization: A Martech Marketer’s Essential Handbook

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Unpacking the Structure of Automated Marketing Funnels
28/12/2024

Unpacking the Structure of Automated Marketing Funnels

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Africa Creative Transforms Soccer Ad Boards into Shoppable Experiences
28/12/2024

Africa Creative Transforms Soccer Ad Boards into Shoppable Experiences

During the festive shopping period, Itaú Bank collaborated with Africa Creative, a Brazilian creative agency, to turn soccer field advertising boards into a

Google Ads Unveils Brand Report for Deeper Advertiser Insights
27/12/2024

Google Ads Unveils Brand Report for Deeper Advertiser Insights

Recently, Google Ads rolled out an innovative dashboard feature known as the Brand Report, offering a transformative opportunity for brand advertisers.

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