07/08/2026
A founder recently contacted me after asking ChatGPT how he could get his not-for-profit onto Sunrise. Because I’ve helped clients secure Sunrise appearances in the past, ChatGPT connected me with that outcome. So he reached out.
That is AI discoverability in action and it’s becoming more common and crucial for businesses.
People aren’t just Googling businesses anymore. They’re asking ChatGPT who the best person is to help them. Earned media gives AI credible information about who you are, what you do and what you’re known for.
Now is not the time to sleep on PR. It’s the time to build the media footprint that helps your business become part of the answer when someone is asking AI about your industry.