08/12/2025
Content creation is HARD…
and I do it every day.
Let me explain.
In the quest to build my personal brand, I’ve recently created a new Instagram page and a TikTok account. On top of that, I have my personal Instagram page and I help hubby with some of his content. 🤯
That’s quite a lot of different content. Because every platform is different, I’m constantly adjusting what I post to make it suit the tone, trends, and algorithms of each one.
And it’s not easy.
If you’re feeling overwhelmed with content or struggling to stay consistent, you’re not alone. It’s literally a full-time job trying to show up, stay on trend, create value, look good on camera, AND still keep up with life (especially mum life).
But here’s the truth 👉🏼 You don’t need to be on every platform. You need a plan.
You need systems, batching, and a strategy that works around your life – not someone else’s.
Because showing up online should grow your business, not burn you out.