05/09/2026
Where do people actually find new podcasts?
Increasingly, it is not inside a podcast app.
Research from Sounds Profitable found that 61% of podcast listeners discover their favourite shows through YouTube or social media.
That means publishing your episode to Spotify or Apple Podcasts is only one part of the job.
Your social content helps people find you first.
A strong clip, useful carousel or short video can introduce someone to your ideas before they ever listen to a full episode.
The key is not to post more content just for the sake of it.
Give every piece a job:
Get discovered.
Build trust.
Give people a reason to continue to the full episode.
Swipe through the carousel for a simple weekly system you can use with your next podcast episode.
And follow Evolved Podcast Academy for practical podcast production and growth tips.