Good Talent Media

Good Talent Media Good Talent Media is a boutique media services company, providing high quality customised public rel

Good Talent Media

Good Talent Media is a boutique media services company, providing high quality customised public relations solutions to a small group of clients. We help organisations engage all media platforms with confidence, clear messages and a strong media plan. As the Principal Consultant I use my Melbourne television and radio experience to lead and manage all public relations programs p

ersonally. Principal Consultant

Founder and Director of Good Talent Media, Tony Nicholls is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media. Tony has seen first-hand how the media landscape has evolved, changing the roles of journalists, politicians and media spokespeople. His deep experience of this demanding new digital media age places him ideally to deliver the up-to-the-minute skills and awareness required to achieve presence and results. He had the privilege of interviewing the movers and shakers of Australia… the people that shaped the news bulletins. And most importantly, he decided whose views made it on air and in what media. Tony’s recent news experience is invaluable for you because he knows the interview questions you’ll be asked, what the media wants and how to deliver an impactful message. As Director of Good Talent Media Training, Tony conducts media training personally.

As our 10th year in business comes to an end, we can't thank our wonderful clients, partners and team for making it one ...
18/12/2025

As our 10th year in business comes to an end, we can't thank our wonderful clients, partners and team for making it one to remember 🖤

Wishing you all a happy holidays and a wonderful 2026! 🍾 ✨

A clear strategy means fewer last minute scrambles and a better shot at real media wins. 💭 Get ahead and sort your PR pl...
16/12/2025

A clear strategy means fewer last minute scrambles and a better shot at real media wins. 💭

Get ahead and sort your PR plan before the news cycle gets noisy again in 2026.

You know who to call.

PR HIGHLIGHT: The GTM team is thrilled to have been able to contribute to such a successful International Day of People ...
11/12/2025

PR HIGHLIGHT: The GTM team is thrilled to have been able to contribute to such a successful International Day of People with Disability campaign this year!

Check out some of online news coverage we generated for the outstanding 2025 national ambassadors 📣

International Day of People with Disability - Australia

10/12/2025

On December 3, we celebrated the International Day of People with Disability - a day aimed at raising awareness, understanding and acceptance of people with disability 🙌

The team at GTM are so proud to have partnered with Laundry Lane and the Department of Disability, Health and Ageing to amplify the stories of six incredible ambassadors in the lead up to, and on, IDPwD.

We landed 100+ earned media placements, including James Parr's brilliant segment on ABC News Breakfast ⬇️

International Day of People with Disability - Australia

We're proud to partner with our client Fara Australia - Friedreich Ataxia Research Association, the national organisatio...
08/12/2025

We're proud to partner with our client Fara Australia - Friedreich Ataxia Research Association, the national organisation dedicated to funding research, supporting families, and driving progress toward treatments and a cure for Friedreich Ataxia. 🔬

fara Australia is currently seeking expressions of interest for new Board members, with a particular focus on strengthening representation from outside Victoria.

➡️ If it's interest to you or someone you know, learn more and submit an EOI here: https://www.fara.org.au/news/fara-board-recruiting

PR isn’t just press releases. It’s about real, authentic connection. When your message resonates, it doesn’t just reach ...
03/12/2025

PR isn’t just press releases. It’s about real, authentic connection.

When your message resonates, it doesn’t just reach people. It cuts through the noise.

CLIENT HIGHLIGHT: We were thrilled to attend the opening of Biyani House – NSW’s first modular crisis housing to support...
01/12/2025

CLIENT HIGHLIGHT: We were thrilled to attend the opening of Biyani House – NSW’s first modular crisis housing to support women and children fleeing domestic violence by Women's Community Shelters and its project collaborators. 🏘️

The refuge was opened on the eve of the International Day for the Elimination of Violence Against Women, which also marks the start of the 16 days of Activism Campaign to end gender-based violence.

Safe beds save lives. 🧡

24/11/2025

PR HIGHLIGHT: It was fantastic to see our client Eat Up Australia feature on 7NEWS Melbourne last month, amplifying its Spread Kindness campaign in partnership with T.House. 🙌

A record of over 6,100 sandwiches were made in under an hour at the event, to feed thousands of kids who would otherwise go to school without lunch!

How we tell stories matters.And when it comes to disability advocacy, the impact is real. It shapes attitudes, policy an...
23/11/2025

How we tell stories matters.

And when it comes to disability advocacy, the impact is real. It shapes attitudes, policy and everyday experiences.

Join GTM and the AFDO - Australian Federation Of Disability Organisations as we unpack what ethical, values-aligned representation looks like, and how communicators can elevate the voices of people with disability rather than speak over them.

In this one-hour webinar, we’ll explore:

💡 Avoiding harmful stereotypes
💡 Centering lived experience in media storytelling
💡Practical tools for ethical, inclusive communication

If you work in advocacy or comms, this session is for you.

Limited spaces. Register now:

🔗 https://www.eventbrite.com.au/e/telling-it-right-disability-advocacy-and-ethical-representation-in-media-tickets-1416033778149?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

Stigma doesn’t disappear on its own.It shifts when people reclaim their stories. Join GTM and Thorne Harbour Health and ...
19/11/2025

Stigma doesn’t disappear on its own.
It shifts when people reclaim their stories.

Join GTM and Thorne Harbour Health and learn how media can drive inclusion and justice by centering lived experience.

In this webinar, we explore:

✅ Challenging harmful narratives
✅ Building advocacy-driven campaigns
✅ Real insights from public health and social justice leaders

If you’re in comms, advocacy or community health, this conversation is for you.

Register today!

🔗 https://www.eventbrite.com.au/e/fighting-stigma-with-stories-the-power-of-media-in-advocacy-tickets-1657981279639?aff=ebdsoporgprofile

It’s not just what you say, but how you say it.
16/11/2025

It’s not just what you say, but how you say it.

12/11/2025

PR HIGHLIGHT: The team at GTM were excited to support the Master Plumbers Association of Queensland celebrate its 25th Plumbing and Gas Industry Awards last month 🏆

It was fantastic to highlight the incredible stories of individuals who were recognised for their dedication and passion for their trade, like William featured here on 7NEWS Toowoomba.

Address

120 Spencer Street
Melbourne, VIC
3000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300258995

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