Good Talent Media

Good Talent Media Good Talent Media is a boutique media services company, providing high quality customised public rel

Good Talent Media

Good Talent Media is a boutique media services company, providing high quality customised public relations solutions to a small group of clients. We help organisations engage all media platforms with confidence, clear messages and a strong media plan. As the Principal Consultant I use my Melbourne television and radio experience to lead and manage all public relations programs p

ersonally. Principal Consultant

Founder and Director of Good Talent Media, Tony Nicholls is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media. Tony has seen first-hand how the media landscape has evolved, changing the roles of journalists, politicians and media spokespeople. His deep experience of this demanding new digital media age places him ideally to deliver the up-to-the-minute skills and awareness required to achieve presence and results. He had the privilege of interviewing the movers and shakers of Australia… the people that shaped the news bulletins. And most importantly, he decided whose views made it on air and in what media. Tony’s recent news experience is invaluable for you because he knows the interview questions you’ll be asked, what the media wants and how to deliver an impactful message. As Director of Good Talent Media Training, Tony conducts media training personally.

Paid intern wanted, for priceless support 📣 We’re looking for someone studying PR at Uni, to help our busy team. Based i...
03/11/2025

Paid intern wanted, for priceless support 📣

We’re looking for someone studying PR at Uni, to help our busy team.

Based in Sydney or Melbourne (with hours to fit around your lectures). If you’ve done an internship before, that’s brilliant.

✉️ Drop us an email: [email protected]

PR HIGHLIGHT: GTM was proud to help amplify the outstanding individuals and organisations leading the way in the Norther...
02/11/2025

PR HIGHLIGHT: GTM was proud to help amplify the outstanding individuals and organisations leading the way in the Northern Territory's disability sector last month. 👏

National Disability Services' (NDS) annual disability inclusion awards recognised over 54 nominees, finalists and winners across seven categories, including the overall winner, Emma Bobby of Sticky Fingers Kitchen Cooking School.

Here's to being champions of change for 10 years (and counting) ✨
30/10/2025

Here's to being champions of change for 10 years (and counting) ✨

PR HIGHLIGHT: For World Homeless Day, GTM helped amplify Women's Community Shelters' urgent calls to the nation to recog...
22/10/2025

PR HIGHLIGHT: For World Homeless Day, GTM helped amplify Women's Community Shelters' urgent calls to the nation to recognise the link between domestic violence and women's homelessness. 📣

We earned 105 pieces of coverage to amplify this important message, with a total ASR of over $117K.

Safe beds save lives. 🧡

A decade of results (and counting).2025 marks GTM's 10th anniversary. Thank you to our clients, partners, and team for b...
20/10/2025

A decade of results (and counting).

2025 marks GTM's 10th anniversary. Thank you to our clients, partners, and team for being part of this journey. 🖤

CLIENT HIGHLIGHT: It's fantastic to see Vaus Adapt featured in InDaily 🙌  The Australian-founded fashion label has launc...
15/10/2025

CLIENT HIGHLIGHT: It's fantastic to see Vaus Adapt featured in InDaily 🙌

The Australian-founded fashion label has launched its premium adaptive business wear with accessible design features, such as magnetic fastenings and stretch materials.

Their mission is simple: inclusion, not exclusion.

Did you know 95% of cyber incidents are caused by human error?Join Cyber Wardens and our founder and CEO, Tony Nicholls,...
01/09/2025

Did you know 95% of cyber incidents are caused by human error?

Join Cyber Wardens and our founder and CEO, Tony Nicholls, for a free webinar to learn the cyber security essentials every small business needs.

Designed for small business owners and employees, this session offers practical, hands-on learning to help protect your business from cyber threats.

💻 In this interactive session, you’ll:

✔️ Strengthen your cyber safety awareness
✔️ Understand the key risks facing small businesses
✔️ Take part in a live Q&A with Tony and the Cyber Wardens team

Once you complete the Cyber Wardens Foundations webinar, you will receive your certificate as a new Cyber Wardens graduate.

🎟️ Places are limited — register now: https://cyberwardens.com.au/become-a-cyber-warden/good-talent-media/

27/08/2025

PR HIGHLIGHT: Great to see Principal Lawyer of Aitken Partners, Dylan Burch on Weekend TODAY giving us the ins-and-outs of post-nuptial agreements 💍

The segment reached over 260,000 viewers, with an estimated ASR of $96K and PR value of $380K.

The team at GTM can't wait to see what Aitken Partners achieve next 🙌

Join us for an engaging discussion on building resilience and reputation in the not-for-profit sector, in collaboration ...
18/08/2025

Join us for an engaging discussion on building resilience and reputation in the not-for-profit sector, in collaboration with the Australian Institute of Company Directors (AICD). 💡

You'll hear from Tony Nicholls, GTM founder and CEO, and Adele Stowe-Lindner, Executive Director at AICD, as they explore how not-for-profits can meet governance requirements, handle crises with confidence, and build long-term trust through strategic communications.

Topics of discussion include:

🔹 Crisis communication
🔹 Media strategy for community organisations
🔹 Public trust & reputational risk

🗓 Date: Wednesday, 20th August
⏰ Time: 12 – 1PM AEST
🎟️ Places are limited. Register now: https://www.eventbrite.com.au/e/leading-with-trust-crisis-media-and-governance-in-the-nfp-sector-tickets-1319654735839?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

In times of crisis, maintaining public trust and donor confidence is critical for organisations. But how do you balance ...
04/08/2025

In times of crisis, maintaining public trust and donor confidence is critical for organisations. But how do you balance this tightrope and stay true to your mission?

Catch Tony Nicholls, GTM Founder and CEO, and Mat Tinkler, Save the Children Australia CEO, for this free webinar as they offer practical tips and lessons learned from the front lines of crisis leadership and communication.

Together, they will discuss how to:

▪️ Build and maintain public trust during difficult times
▪️ Communicate effectively with donors and stakeholders
▪️ Strengthen your organisation's reputation in a world of uncertainty

🗓 Date: Tuesday, 5th August
⏰ Time: 1PM – 2PM AEST
🎟️ Thank you to everyone who registered! This event is now SOLD OUT.

If you missed out, stay tuned for our next webinar happening later this month. 🙌

July brought some incredible media wins across our client portfolio.See below some of the coverage we earned across both...
31/07/2025

July brought some incredible media wins across our client portfolio.

See below some of the coverage we earned across both print and online titles this month ⬇️

Address

120 Spencer Street
Melbourne, VIC
3000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300258995

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