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28/05/2026

Everyone is excited about Gucci x Alpine. But as someone who has spent 15 years building hundreds of fashion brands my brain immediately goes somewhere else.

Comment READ and I’ll send you the full breakdown and why you should pay attention.

27/05/2026

Alexandra Leclerc’s style this season feels very different compared to last year.

As someone who has covered her looks from last season up until now, I’ve noticed a clear shift from trend-driven and more accessible brands into a much more luxury-fashion space.

This Canadian Grand Prix weekend alone she wore Alaïa, Louis Vuitton, Chanel, Cartier and her own Frame collaboration styled seamlessly into the mix.

It no longer feels like influencer dressing. It feels curated, polished and positioned within the luxury fashion world.

The Formula 1 paddock is increasingly becoming one of fashion’s most important runways and Alexandra is quickly becoming one of the clearest examples of that shift.

26/05/2026

This is your Fast Lane Canadian Grand Prix Edition so you don’t miss any of the highlights 🏁

What was your favorite part of this race weekend?

Monaco Grand Prix week is unlike anything else on the F1 calendar.The most iconic circuit in the world. And a social sce...
25/05/2026

Monaco Grand Prix week is unlike anything else on the F1 calendar.

The most iconic circuit in the world. And a social scene that runs 24 hours straight.

Here are 7 things you genuinely cannot miss from an exclusive insider event for collectors to opening night to the moment the barriers come down on Sunday.

Save this. Share it with whoever you’re going with.

Comment MONACO for the full Monaco Grand Prix Guide.

The man who makes the trophy. Everyone else just drives for it. 🏆Meet Richard Fox, the man behind the official Formula 1...
24/05/2026

The man who makes the trophy. Everyone else just drives for it. 🏆

Meet Richard Fox, the man behind the official Formula 1 trophies from the FIA World Championship Trophy to the Bahrain Grand Prix, Azerbaijan, and the Formula E Monaco trophies, and counting.

He’s been in the paddock for the past 40 years, so it’s only fitting that we spoke with Richard for the first edition of Inside the Paddock — The Grand Prix Life’s new series on the people who shape Formula 1 from the inside.

Full interview on Substack, comment READ for the link

Monaco GP week is almost here. We mapped out the full week from parties, dinners, where to stay, where the crowd actuall...
23/05/2026

Monaco GP week is almost here.

We mapped out the full week from parties, dinners, where to stay, where the crowd actually goes, to a 3-day itinerary of the social circuit.

Comment MONACO and we’ll send it straight to you.

Make sure you follow so we can DM it to you 🏁

21/05/2026

When I recorded this video had barely released any information about the Montreal pop-up yet… and honestly, I think that alone says a lot about the kind of brand world Lando Norris is building right now.

Because most Formula 1 drivers sell merch.

Lando is building community, scarcity and real-world experiences around his identity.

The Melbourne pop-up created huge demand and now Montreal is next.

He’s one of the few drivers successfully taking his audience offline and turning Formula 1 fandom into an actual lifestyle ecosystem.

Follow for the business, culture and lifestyle behind Formula 1 🏁

montrealgp

20/05/2026

Thinking about doing the Montreal Grand Prix last minute?

Here’s a breakdown of some of the Formula 1 access and hospitality options 🥂

From grandstands to terraces, luxury hospitality and private suites… Montreal really shows how layered the Formula 1 experience has become.

Because once you step inside the hospitality world of F1, you realise the sport is about far more than racing.

Follow for Formula 1 access, hospitality and the world around the sport 🏁

19/05/2026

I can’t believe and brought back one of my favorite Y2K styles with this new collection 👀

Really love this collab they dropped for Miami!!

And okay fine… I promise I’ll make it to Miami GP in person next year 😉

17/05/2026

With Monaco coming up, I honestly think CL16 missed a huge opportunity here.

As someone who has built fashion brands for the last 15 years and worked as a brand consultant, these are simply my personal thoughts on the new collection.

I just felt like there was such a big opportunity to create something more collectible, experiential and emotionally connected to Charles’ roots and identity.

Curious to hear your thoughts on the collection 👀

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