Brolly

29/01/2024

Is there a recordkeeping crisis in the Australian Federal Government?

The Records and Information Management Practitioners Alliance (RIMPA) recently penned an open letter to the Prime Minister outlining concerns that Australian Federal Government agencies are deficient in recordkeeping.

With a seemingly overreliance on increasing data storage at the expense of properly managing the data there is a risk that agencies risk becoming ‘bloated’ because of hoarding of data and failing to delete ‘junk’ data.


Find out more about the recordkeeping inadequacies that are showing up and the consequences of this, as well as the simple solution for social media recordkeeping, Brolly!

👉 https://buff.ly/47AKxwa

Alarming recordkeeping inadequacies have been revealed in Australian Federal government organisations. There are imminent implications…but there’s a quick and easy solution.

22/01/2024

Why Brolly?

Brolly gives you control over your social media records. You should choose us if you:

🟠 Want to remain compliant. If you’re using social media to conduct business, you should be archiving those conversations.
🔵 Are looking to cut costs and save time. No more wasted time copying and pasting.
🟣 You like your life to be simple. Connect all of your socials with one click and that’s it! Real-time capture starts straight away.

Get in touch for a chat. https://buff.ly/47Ez9zu

15/01/2024

Hootsuite’s latest Social Trends report is out now!
A must read for anyone in social media. Our blog provides a snapshot of the key trends and a link to the full report
Check it out: https://buff.ly/3TX8VEX

Social media and social marketing has really come of age and the landscape continues to continually dynamically evolve.

15/01/2024

Hootsuite’s latest Social Trends report is out now!

It’s that exciting time of year. The time of year when we (supposedly) get to enjoy hot summer days and nights, prawns and pavlova. And the time of year when our partner Hootsuite launch their annual Social Trends report.

📖 This is a must read for anyone with even a passing interest in social media.

Our blog provides an excellent snapshot of the key trends of the emergence of AI, investment across multiple social media platforms and the use of entertainment to drive social media.

👉 https://buff.ly/3TX8VEX

Social media and social marketing has really come of age and the landscape continues to continually dynamically evolve.

15/01/2024

Hootsuite’s latest Social Trends report is out now!

It’s that exciting time of year. The time of year when we (supposedly) get to enjoy hot summer days and nights, prawns and pavlova. And the time of year when our partner Hootsuite launch their annual Social Trends report.

📖 This is a must read for anyone with even a passing interest in social media.

Our blog provides an excellent snapshot of the key trends of the emergence of AI, investment across multiple social media platforms and the use of entertainment to drive social media.

👉 https://buff.ly/3TX8VEX

15/01/2024

Hootsuite’s latest Social Trends report is out now!

It’s that exciting time of year. The time of year when we (supposedly) get to enjoy hot summer days and nights, prawns and pavlova. And the time of year when our partner Hootsuite launch their annual Social Trends report.

📖 This is a must read for anyone with even a passing interest in social media.

Our blog provides an excellent snapshot of the key trends of the emergence of AI, investment across multiple social media platforms and the use of entertainment to drive social media.

🔗 Link in bio

08/01/2024

It’s been a lot of fun to catch up in person with (most of) the Brolly team on the Sunshine Coast last week. As a remote team, we make it a priority to organise in-person meet-ups, bond and share ideas.

New projects are coming up in 2024 and we are excited to grow Brolly and support more organisations with their social media archiving needs.

24/12/2023

Happy holidays from the Brolly team! We wish you a safe holiday time filled with good food, laughter and relaxation.

Our office will be closed until the 8th of January but technical support is always available.

13/10/2023

How do you guard against misinformation on your social media?

🤖In the age of AI-driven chatbots like ChatGPT, being able to separate fact from fiction is a rising concern.

Discover how AI chatbots can spread falsehoods and the strategies you can take to minimise the risk to your organisation.
👉 https://brolly.com.au/blog/battle-against-the-bots-protecting-your-social-media-from-misinformation/

Fiction, bias and a veneer of truth: misinformation on social media is growing. With the meteoric rise of Artificial Intelligence (AI) chatbots (think ChatGPT), it’s no surprise that there has been a seismic shift in how people source their information. But it can be inaccurate and misleading. So,...

28/07/2023

Well known IT magazine, IT Wire recently interviewed our Brolly CTO Ali Nazemian about how we turned to Aiven in the early days of the product to ensure we could deliver a platform that would meet the unique requirements of social media archiving.

This includes ensuring that the platform can scale almost instantaneously when social media volumes spike, say during a storm or bush fire event, but also make sure that no social media record is missed because as Ali said “you don't know what kind of record can go viral,” he explained. “You always need to make sure each record is treated as if the entire business depends on it.”

This insightful read can be found on the IT Wire website at this link: https://itwire.com/business-it-news/enterprise-solutions/australian-social-media-archiving-platform-brolly-hits-scale-thanks-to-aiven-infrastructure.html

You can find out more about Aiven at their website: https://aiven.io/ and our Brolly social media archiving platform at: https://brolly.com.au/

03/07/2023

Ever wondered if, or how, social media can be used as evidence in court? What about for a Freedom of Information (FOI) request?

Social media, just like other forms of communication, can be used in legal proceedings, however, it all comes down to credibility.

Do you know the 5 factors that determine whether a social media record is admissible?

👉 https://brolly.com.au/blog/5-factors-determining-how-social-media-is-used-as-evidence/

A seemingly harmless comment on social media can have far-reaching consequences. Here are five factors determining if social media records can be used as court evidence or as an FOI response.

26/06/2023

Scams, spam and cyberbullying, are on the rise and becoming so prevalent organisations need to take action and responsibly manage their social media.

Should we restrict social media or build better risk management? The answer may seem obvious, but there are some complexities.
Take a look at the 7 ways you should be protecting your organisation and online community.

👉 https://brolly.com.au/blog/the-risky-business-of-social-media-what-you-need-to-know/

👉 How many have you implemented?

With such widespread access to information, social media is a prime target for spam, scams and cyberbullying. Which begs the question – should we restrict its use, or build better risk management?