08/10/2024
If you want to grow your business sustainably, consider these 4 digital marketing strategies:
• Your website is the heart of your online presence. It’s where potential clients go to learn about your business, services, and what makes you the right choice. No website? You’re likely losing out on customers who can’t find or contact you easily — and they might even question your credibility.
• SEO is what helps your website show up when people search for your services. If someone types "electrician near me," you want to be at the top of that list! Especially for local trade and service businesses, optimising your Website, Google Business Profile and Social Media with the right keywords and clear service descriptions is key to attracting more clients.
• Want to show up in local searches and on Google Maps? Your Google Business Profile is the answer. When someone looks for "plumbing services in Mildura," your profile pops up with your hours, reviews, and contact info — making it super easy for potential clients to get in touch. Plus, keeping up with reviews boosts your credibility AND pairs with your Website SEO.
• While social media is great for getting noticed, Email Marketing is how you stay connected long-term. By building an email list, you can send seasonal updates, promotions or helpful tips straight to your customers’ inbox. It’s personal, direct, and one of the most cost-effective ways to keep your clients engaged and coming back.
Social media is great, but it's just one piece of the puzzle.
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