Coffey & Tea

A social media marketing consultancy providing strategic solutions for tourism, hospitality & lifestyle brands. At Coffey & Tea, we help you do just that.

We offer unique brand and marketing strategies to guide your social media channels in the right direction and provide support, advice and – best of all – results to our clients. We tailor our approach to the specific needs and aspirations of the businesses and brands we work with. Coffey & Tea takes a holistic approach to creating new opportunities for your business by combining research, experien

ce, deep industry knowledge and innovation to guide you to the next level. We help engage your customers positively and effectively and find new creative ways to raise your bottom line with practical and exciting strategies that work for you. We measure success with real world outcomes and constantly evaluate data to ensure we are achieving the best results for you and your business. We work with businesses every day to help reach potential through services that include content management and website design, digital marketing, social media management, community and stakeholder engagement, brand development, advertising and design, public relations, digital publication, campaign analysis, and reporting, and personalised Coffey & Tea industry training and consulting programs. At Coffey & Tea we know that every business is different. We understand the big picture as well as seeing the all-important small details. That is why we work closely with our clients to uncover strategic solutions that are as individual as you are. In a rapidly changing media, brand, and communications environment – knowledge and innovation are key. We are passionate about what we do and love nothing more than seeing our clients and industries we work with thrive.

05/09/2025

Do you know your gourds? Check out Buy West Eat Best's new reel & get yourself familiar! 💙

02/09/2025

Some new recipe inspo reels rolling out for Bannister Downs Dairy!

What's your favourite way to enjoy Australia's best milk? 😉

29/08/2025

Missing State of Social already 😢

20/08/2025

What do you want to do today... Coffey & Tea edition!

What are you choosing? 👀

19/08/2025

State of Social '25 is next week, and ticket sales end today! 🫨

🚨🚨🚨 This is it! SOS25 ticket sales end today. 🚨🚨🚨

We’ve got our all-star line-up.

We’ve got our all-new keynotes locked in.

And you? You’ve got a matter of hours to grab your tax-deductible ticket.

13/08/2025

AI is everywhere - but on LinkedIn, users aren’t loving AI-generated posts.
⁠
LinkedIn’s auto-write feature for posts hasn’t caught on, and CEO Ryan Roslansky thinks he knows why:
⁠
🗣️ “LinkedIn is your professional identity… People posting AI-generated content get called out on the site, and you don’t want to get called out in your professional context.”

Pretty much, you can embrace the bots… but on LinkedIn, sounding human still gets you further.

07/08/2025

🎰 When a $5 spin becomes a $164k highlight reel (but the losses don’t make the cut)…
Aussie influencers are glamorising pokies - minus the disclaimers, the context, or the consequences.

The AMA is calling for a clampdown after a new report revealed gambling’s social cost in Victoria has doubled to $14 billion. And yet, pokies content is popping up feeds, and targeting young viewers without a single responsible gambling message in sight.

Meta says it removes content that breaks the rules and runs a strike system that can restrict or disable repeat offenders.

As the Australian Influencer Marketing Council says,�“Many creators may not fully understand the regulatory frameworks in which they operate.”.

When entertainment blurs into unregulated advertising, and “just one more spin” is sold as … the stakes aren’t just financial. They’re psychological.

🧠 Let’s stay critical of the content we consume

06/08/2025

Did you know? 🤔

According to a 2024 Deloitte report, Facebook’s popularity seems to be declining with younger generations—and this trend is expected to continue.

😱 The number of Australian Facebook users is projected to decrease by 47 million users from 2024–2028!

31/07/2025

ICYMI
Here are some extra IG Story features you may not have noticed yet...

✔️ Retroactively add a mention
✔️ Hide your Stories from select people
✔️ + other features you may have missed

Click through to discover! 👉

30/07/2025

Looking for something hearty while the weather's less than ideal? Buy West Eat Best has you covered! 👇

24/07/2025

New reporting highlights how just how damaging unfair Google reviews can be — especially in hospitality and tourism.
⁠
Your Google Business Profile is often the first impression, usually showing up before your website or socials. ⁠But, unlike social media comments, when a customer drops a 1‑star review on your Google Business Profile, you can’t erase it yourself, even if it’s unfair.
⁠
But don’t worry, that doesn’t mean you're powerless.⁠

Here’s how businesses can stay ahead:⁠
⭐️ Flag reviews for policy violations (spam, defamation, etc.) to request removal via Google.
⭐️ Respond publicly & professionally.
⭐️ Invite more positive reviews.
⭐️ Track and benchmark ratings as part of your broader digital strategy.⁠⁠
⭐️ Align your messaging across Insta, Google, and your website.⁠

🔥 Bottom line: Google reviews aren’t just feedback—they're social assets. Treat them like a marketing channel: monitor them, engage with them, and proactively amplify the good.

17/07/2025

This is NOT a drill! 🫨

Huge news from the team over at Bannister Downs Dairy 👇

THEY’RE BACK! 🎉

After a long wait (and a whole lot of patience from you), our iconic pouches are finally making their way back onto shelves!

We know how much how much they’ve been missed - and we’ve missed them too. While production challenges meant we had to temporarily switch things up, we’re thrilled to share pouches are officially rolling back out in stores across WA.

Whether you’re team pouch or prefer a bottle, you’ll still be able to enjoy our award-winning milk your way. 💙

Address

PO Box 562
Mount Hawthorn, WA
6915

Telephone

+61894836487

Website

https://coffeyandtea.com/

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Our Story

A social media marketing consultancy providing strategic solutions for tourism, hospitality & lifestyle brands. We offer unique brand and marketing strategies to guide your social media channels in the right direction and provide support, advice and – best of all – results to our clients. We tailor our approach to the specific needs and aspirations of the businesses and brands we work with. Coffey & Tea takes a holistic approach to creating new opportunities for your business by combining research, experience, deep industry knowledge and innovation to guide you to the next level. We help engage your customers positively and effectively and find new creative ways to raise your bottom line with practical and exciting strategies that work for you. We measure success with real world outcomes and constantly evaluate data to ensure we are achieving the best results for you and your business. We work with businesses every day to help reach potential through services that include content management, digital marketing, social media management, community and stakeholder engagement, brand development, advertising and design, digital publication, campaign analysis, and reporting, and personalised Coffey & Tea industry training and consulting programs. At Coffey & Tea we know that every business is different. We understand the big picture as well as seeing the all-important small details. That is why we work closely with our clients to uncover strategic solutions that are as individual as you are. In a rapidly changing media, brand, and communications environment – knowledge and innovation are key. We are passionate about what we do and love nothing more than seeing our clients and industries we work with thrive. At Coffey & Tea, we help you do just that.