Coffey & Tea

A social media marketing consultancy providing strategic solutions for tourism, hospitality & lifestyle brands. At Coffey & Tea, we help you do just that.

We offer unique brand and marketing strategies to guide your social media channels in the right direction and provide support, advice and – best of all – results to our clients. We tailor our approach to the specific needs and aspirations of the businesses and brands we work with. Coffey & Tea takes a holistic approach to creating new opportunities for your business by combining research, experien

ce, deep industry knowledge and innovation to guide you to the next level. We help engage your customers positively and effectively and find new creative ways to raise your bottom line with practical and exciting strategies that work for you. We measure success with real world outcomes and constantly evaluate data to ensure we are achieving the best results for you and your business. We work with businesses every day to help reach potential through services that include content management and website design, digital marketing, social media management, community and stakeholder engagement, brand development, advertising and design, public relations, digital publication, campaign analysis, and reporting, and personalised Coffey & Tea industry training and consulting programs. At Coffey & Tea we know that every business is different. We understand the big picture as well as seeing the all-important small details. That is why we work closely with our clients to uncover strategic solutions that are as individual as you are. In a rapidly changing media, brand, and communications environment – knowledge and innovation are key. We are passionate about what we do and love nothing more than seeing our clients and industries we work with thrive.

27/10/2025

NEW FEATURE // IG has added Watch History for reels!

Here's more from Mosseri...
“If you go to ‘Profile’, and under ‘Settings’ under your ‘Activity,’ there’s ‘Watch History’ now, so you can see every Reel that you’ve ever watched. You can sort it from oldest to newest, or newest to oldest, you can go to a specific date or date range, and you can even filter it down to a specific person or account that posted that Reel, so hopefully now you can find that thing that you were trying to find that you couldn’t find before.”

24/10/2025

What a delicious day! We were thrilled to support our client Buy West Eat Best at Meet The Buyer 2025 — WA’s premier food & beverage trade event, bringing together amazing local producers, chefs and industry partners.

A huge shout-out to everyone who made it happen: your passion for the local plate, strong relationships and bold ideas truly shine.

We left inspired, with full hearts (and tastebuds!) — the future of WA food and drink has never looked more exciting. 💚💚💚💚

23/10/2025

Did you know Meta is shutting down their Messanger app for Mac and Windows?

More from Meta:
“The Messenger app for Mac is being deprecated. After deprecation, you won’t be able to log into this app and will be automatically redirected to use Facebook website for messaging.”

15/10/2025

DID YOU KNOW // Almost half of Australians use Instagram!

Yellow Page's Social Media Report found that 45% of respondents use Instagram. 🤯

13/10/2025

IN THE MEDIA // What happens when a case that defined ‘90s media meets the social media era?

Meg joined Fox 11 News LA to reflect on the O.J. Simpson verdict, 30 years later — and how today’s always-on digital landscape would rewrite the story.

Watch the full interview 👉 https://www.youtube.com/watch?v=PHwjpGFec30

08/10/2025

NEW NEWS // The marketing stuff you might’ve missed in the past week or so…

06/10/2025

Meta’s new “Vibes” feed wants to make AI-generated videos… a thing.

It’s basically TikTok — if everyone in it was made by a robot.

Housed inside the Meta AI app, Vibes lets you prompt, remix, and share surreal AI clips straight to Instagram and Facebook. Meta says it’s creative innovation. Critics say it’s AI slop central.

Even with a new Midjourney partnership to boost realism, the big question remains:
Does the world really need another feed of fake faces and fever dreams? 👀

💬 What’s your take — creative evolution or content pollution?

(How gross is this AI image of us btw?)

24/09/2025

Forest check-in ✅

We popped down to Denmark to visit our client The Floating Forest (and yes, it’s even more magical IRL). Stay tuned for more ✨

22/09/2025

Reddit might not be on your marketing bingo card… but it should be. 😮

Here’s why…�
🔎 Reddit is now the #2 most-visited site in the US (thanks to AI referrals).�
🤝 Google’s AI overviews love Reddit threads — because they’re real, human, and experience-driven.�
💡 Translation = if you’re not showing up on Reddit, you’re probably not showing up in AI results either.

This is where Generative Engine Optimisation (GEO) comes in — AKA the new frontier of discoverability. Brands that learn to play nice with Reddit communities today could be the ones AI points to tomorrow.

Basically, Reddit isn’t just memes and AMAs anymore — it’s becoming a marketing must-have. Worth considering? We think so. 🤷‍♀️

19/09/2025

Making content (and new friends) at Bannister Downs Dairy this week 🐄

15/09/2025

NEW IG FEATURE // Shots?

Instagram is rolling out Shots to more users — a quick, BeReal-meets-Snapchat style feature where you send a photo to a friend, they see it once, and then it’s gone.

🔒 Only mutual followers can swap Shots
⏳ Disappears after one view (but you’ll keep yours in your archive)
🤳 Designed for those in-the-moment interactions

Another push from IG to keep things spontaneous — will it stick, or just vanish like the feature itself? 👀

10/09/2025

So, Pokes are back (again)?

Facebook’s rolling out a new version of the classic Poke, now with…

👉 A dedicated Poke button on profiles
👉 A simplified way to send/dismiss pokes
👉 Gamified “poke counts” that grow each time you poke a friend

Another revival of the OG feature… will it stick this time?

Address

PO Box 562
Mount Hawthorn, WA
6915

Telephone

+61894836487

Website

https://coffeyandtea.com/

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Our Story

A social media marketing consultancy providing strategic solutions for tourism, hospitality & lifestyle brands. We offer unique brand and marketing strategies to guide your social media channels in the right direction and provide support, advice and – best of all – results to our clients. We tailor our approach to the specific needs and aspirations of the businesses and brands we work with. Coffey & Tea takes a holistic approach to creating new opportunities for your business by combining research, experience, deep industry knowledge and innovation to guide you to the next level. We help engage your customers positively and effectively and find new creative ways to raise your bottom line with practical and exciting strategies that work for you. We measure success with real world outcomes and constantly evaluate data to ensure we are achieving the best results for you and your business. We work with businesses every day to help reach potential through services that include content management, digital marketing, social media management, community and stakeholder engagement, brand development, advertising and design, digital publication, campaign analysis, and reporting, and personalised Coffey & Tea industry training and consulting programs. At Coffey & Tea we know that every business is different. We understand the big picture as well as seeing the all-important small details. That is why we work closely with our clients to uncover strategic solutions that are as individual as you are. In a rapidly changing media, brand, and communications environment – knowledge and innovation are key. We are passionate about what we do and love nothing more than seeing our clients and industries we work with thrive. At Coffey & Tea, we help you do just that.