15/06/2026
What actually makes change stick?
For Adrian Lorains, it comes down to three simple ideas: Know. Learn. Grow.
Not because it’s a silver bullet that solves every change adoption challenge, but because it addresses the three things people need most when navigating change.
Know starts with clarity. When knowledge is clearly documented, searchable, and accessible to everyone, people gain confidence. They can find answers for themselves and learn in the flow of their everyday work instead of relying on constant support.
Learn is about moving beyond knowledge transfer. Having information is one thing—applying it is another. Real learning happens when people put that knowledge into practice and build capability through experience.
And Grow is where impact becomes visible. By defining clear metrics and outcomes, teams can measure whether change is actually happening and where improvements are needed.
The framework is simple, but its strength lies in helping people move from understanding change to confidently adopting it.
A useful reminder that successful transformation isn't just about introducing something new—it's about creating the conditions for people to embrace it.
Grab your copy of the book today and watch the full interview on YouTube.
https://know-learn-grow.learnworlds.com/book