On Track Studio

On Track Studio sunshine coast podcast + content creation studio

08/05/2026

A little something I like to call: the false metric trap is costing you more than you think. 💀

Yes, views and followers are great but if you aren't aquiring new clients from it thennn.......

I recorded a whole episode about "why your content isn't getting you clients" off the back off about 100 discovery calls with business owners who start the call by telling me their biggest challenge is getting clients, and yet, when I make suggestions on their marketing they resist it, and throw out figures about their views increasing.

Views don't equal clients and nor do followers. So! If you want to get those views to turn to clients, watch my latest ep!

02/04/2026

Most people don’t have a content problem, they have a perspective problem 👁️

I think where people get stuck with content is they stay way too close to their offer.

So everything they’re talking about is very bottom of funnel.

It’s for people who already understand what they do
already trust them & already know why it matters

And then they wonder why no one new is coming in.

What actually opens things up is when you zoom out a little bit.

Start talking about the bigger conversations happening in your industry.

What do you think about the way things are currently being done?
What do you agree with?
What do you not agree with?
What have you seen behind the scenes that most people haven’t?

That’s the stuff people are craving.

Not more “here’s how to do this one thing”
but actual perspective

Because the moment you start sharing that, you’re no longer *just* talking to people who are ready to buy

You’re bringing in people who are just starting to think about the problem

And that’s what grows your audience, and your leads at the same time

ps. this clip was taken from my latest ep where I walked through the rise of the 'Intellectual Creator' which would be a good listen for anyone who wants to try this approach

Sounds counterintuitive but hear us out!!! The beauty of professional editors is they can remove your UM's, LIKE's, & F*...
01/10/2025

Sounds counterintuitive but hear us out!!!

The beauty of professional editors is they can remove your UM's, LIKE's, & F*^Q UP's in post. You don't have to be a one hit wonder in the studio, you can relax into the space and speak naturally, which in our experience results in waaay better content.

Why?

Because instead of over-relying on scripts (which usually make you sound unnatural), and cringing through the publishing process, you speak like you would to clients or friends and attract more of your ideal audience.

I know it sounds cliché, but people LIKE YOU FOR YOU. They'd rather here a couple of word fumbles than watch a "perfect" video. Perfect is sterile anyway!!! So, next time you come into film content, forget what you think the audience & algorithms will reward and record like no one is listening.

Motion to stop scripting your solo episodes!!! we know how scary it can feel to talk to yourself but TRUUUUST the editor...
26/06/2025

Motion to stop scripting your solo episodes!!! we know how scary it can feel to talk to yourself but TRUUUUST the editors to take out the stuff ups because it's SO much better then sounding like a robot.

Instead use the actual robots to set you up for success.

This prompt has changed the game for our in studio clients, so hopefully it does for u too!

Had on the pod to initiate a rebellion ✊🏼 Episode out now!
23/06/2025

Had on the pod to initiate a rebellion ✊🏼
Episode out now!

Art > perfection
08/06/2025

Art > perfection

Allow me to reintroduce you to .track.studio 🤝
19/12/2024

Allow me to reintroduce you to .track.studio 🤝

19/03/2024

People overcomplicate the process of podcast success by getting caught up in things like "whether they should have an pre-recorded intro vs naturally read intro", or fixating on recording and editing softwares, or wondering how they're going to get a "big enough" guest. And then they release 7 episodes anddddd that's the end of that 🥲

I used to think my production clients success was thanks to the high quality video and audio experience we created for their audience, but I no longer think that's true.

I think it's got more to do with the initial conversations we have BEFORE we press record. 🔴

Some questions I ask in these meetings are:

what does success look like for you with regards to your show?
who are you picturing is listening each week?
what emotional response would you like your listeners to have?
what's something you disagree with on the topic that you're about to facilitate discussions about? why?

This allows you to connect with the purpose behind what you're doing which eliminates the risk of becoming a graveyard creator (definition: podcaster with 10 or less episodes and hasn't released any in 6 months) 💀

I spoke a lot more about what it takes to have sustainable growth as a creator on my latest episode of Big Brand Energy that you listen wherever you get your podcasts 🎧

18/03/2024

On Monday I had the absolute pleasure of being a guest on the .podcast with Elliot at the one and only .track.studio.

Thank you sooo much for having me on!

Wow what an amazing couple of hours, I had wayyyy to much fun and I could believe how quickly I went from being so nervous to sooo relaxed once we got chatting.

We talked about my journey to where I am now, the juggles and struggles, some whys and how’s I do what I do and more!

Elliot has some incredible guests on sharing some powerful stuff. Experiences and knowledge. Elliot’s words, insights, feelings, experiences, relationships himself are something else. Head over and check out his work. Have a listen for yourself.

You have definitely inspired me to open up and talk more. Something I have wanted to do for a long time but a bit nervous to bite the bullet and do.

Thank you again Elliot
I can’t wait to see the release of this episode and maybe we can do it again sometime!

Keep sharing and doing you. You are one incredible human being doing some amazing things. I’m looking forward to listening to all your podcasts in this season coming!!!

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