Cutting Edge Marketing Services

14/07/2025

Our services include Activations, Digital Marketing, and Event Services, all designed to help you reach your marketing goals.

I am passionate about my role as a multi-channel marketing specialist. I am excited to be reappointed in 2025 to launch this annual healthcare marketing campaign to educate rural GPs for an animal health client. The project is currently LIVE and running over a 3-month period. Believe it or not, GPs still LOVE these fax blasts!

If you have a campaign to run or a project that requires careful ex*****on, we would love to hear from you. Let’s work together to make your next activation, digital marketing, or event project a success.

Call us now at 0410 144 286 or email us at [email protected].

10/07/2025

Unlocking the Secrets of Effective Lead Follow-Up 💯

When was the last time you followed up on the engagements from your email campaign? Specifically, I mean anyone who opened your email or clicked through to your content. One common issue with many CRMs is that emails can end up in the junk folder, which means that sending a follow-up might go unnoticed until the recipient clears their inbox.

For one of my marketing clients, I export engagement data as a downloadable file and send a personalised follow-up email from my Outlook email address. This strategy is highly effective, yielding a remarkable 70% response rate to my follow-up emails!

Are you eager to dive deeper into this topic? Please leave a comment below, and I’ll be in touch to share a comprehensive guide on effectively managing this lead follow-up strategy. In just 15 minutes, you’ll gain valuable insights that can transform your approach!

P.S., this is not a manual process; it takes 10 minutes to send a personalised email to your lead as a group. Ask me how?

09/07/2025

Make a difference..... 👍

I recently shared my initiative to raise essential funds for the air conditioning unit at Narrabeen Sports High School’s sports hall. It’s a critical project that will have a significant benefit for students and the community.

For the past decade, I’ve been the admin of our local community group, 2101, on Facebook. And guess what? We’ve grown and grown, now boasting over 23k+ members! I have been racking my brain on how to make it a financially viable resource for me, so I decided to kick off a donation to advertise.

Since launching a week ago, we have received $500 in donations from local businesses that advertise in this private group.

Woo hoo.

You can follow the group here -> https://lnkd.in/gsqt9d6W

08/07/2025

Loving The Collective, The Rocks.

Great space - The Collective: This new dining precinct in The Rocks, from the team behind Rockpool, offers five distinct venues in one location. It’s a massive 1,800-square-meter space, taking over the former Argyle venue.

They offer a range of private and semi-private spaces that provide the perfect setting for any occasion, from cocktail receptions and celebrations to team gatherings and corporate functions.

Host your next cocktail-style event in the stylish and versatile Level One space at The Collective, nestled in the heritage heart of The Rocks. Perfectly suited for standing receptions, networking events, product launches, and celebrations, this open-plan venue offers an elegant yet relaxed atmosphere for up to 250 guests standing.

Would you like some support with your next activation or event? Please call me on 0410 144 286 to discuss how we can bring this project to life.

02/07/2025

Pause. Reflect. Rebalance: What Workaholics Day Reminds Us About Work-Life Balance

Every year on July 5th, National Workaholics Day rolls around with little fanfare, but perhaps it shouldn’t. It’s more than just a quirky observance. It’s a timely reminder that in a world where hyper-productivity is often worn as a badge of honour, we’re long overdue to ask ourselves: Are we working to live, or living to work?

https://standardcandlehr.com.au/blog/2025/07/pause-reflect-rebalance-what-workaholics-day-reminds-us-about-worklife-balance

28/06/2025

Happy Birthday, Alexander, 14 💞 🎂

It’s a joy to see our grommet, Alexander, turning 14. It feels like just yesterday I was filled with anxiety, having delivered him at 31 weeks, a premmie baby, weighing only 2.5kgs. But look at him now, a strong, tall teenage boy. I couldn’t be prouder of the person he’s becoming.

As I share with new working mothers, over time, the delicate balancing act of managing work and family life gradually transforms into a more fluid and manageable dance. It’s refreshing to see how far we’ve come and how much we’ve grown together and as individuals.

After a long time of anticipation, we finally indulged in a delightful buffet lunch at the beautiful Crown Sydney. The array of dishes was nothing short of impressive, featuring everything from fresh seafood to exquisite desserts. He certainly made the most of it, savouring each bite and undoubtedly getting his full $150 worth of delicious food!

🎉

25/06/2025

The Narrabeen Sports High School P&C is excited to announce a vibrant new sponsorship partnership with the 2101 Community Group. This collaboration aims to generate vital funds for upgrading the air conditioning in our much-loved hall, ensuring a comfortable environment for students, staff, and visitors alike. Together, we look forward to creating an inviting space that enhances the experience of our school community.

Beginning on 1 July 2025, all advertising paid for the next six-month period will be recognised as a generous contribution to the Narrabeen Sports High School P&C. This initiative is designed to generate vital funds for the much-needed renovation and enhancement of the school’s community hall, creating a more vibrant and functional space for students, families, and events.

What implications does this have for businesses looking to advertise in the 2101 Community Group?
You can still post for free, but please note that this free service is now available only on Tuesdays from 4 PM to 6 PM. Any posts submitted outside of this designated time will not be published. Thank you for your understanding!

Exciting news for local businesses! For a modest donation of $100 to the Narrabeen Sports High School P&C, you can showcase your brand by sharing one post each week for a four-week period. This is a fantastic opportunity to gain visibility, connect with the community, and support education. The donation is fully tax-deductible, and upon making your payment via credit card, you’ll receive a tax receipt for your records. Don’t miss out on this chance to make a difference while promoting your business!

Make your payment hassle-free! Just click this link https://square.link/u/vI9sYASY or scan the QR code to complete your transaction in no time. Thank you for your donation.
Once your payment is successfully received, please send an email to [email protected] to confirm your transaction. After confirmation, your monthly advertising will begin, allowing you to share one post each week in our vibrant community. Please allow up to 24 hours for your advertising package to be activated.

09/06/2025

Quokka taking it forward. ☝️

03/05/2025

The Malaya is back...... opened in April in a new spot on George Street, Sydney. Excited much!

On the list to visit for maybe my mother’s day!

https://themalaya.com.au/

27/04/2025

Better than what I expected! Crazy Rich Asians Movie since 2018 I wanted to come! The chilli crab was off the charts amazing…. Me and Alex had a super amazing experience! Dumpings stall 72, satay sticks the sauce no words and bbq wings stall 76 and the chilli crab and chicken fried rice stall stall 23 I was licking my fingers that good! 🙏💓☝️

26/04/2025

Building a Mentally Healthy Workplace Workshop - Spots Are Filling Up.

Join the Standard Candle HR (SCHR) team for their upcoming complimentary information session and workshop, Thriving Together: Building a Mentally Healthy Workplace, this Thursday, 1 May 2025, in Sydney. Christine Kotsapas, a leading workplace health and well-being expert, will present the session. She will delve into what a well-being workplace will look like over time and how your business can evolve here in creating best practices for mental health.

Register Now -> https://www.eventbrite.com/e/workshop-thriving-together-building-a-mentally-healthy-workplace-tickets-1296410271019?aff=oddtdtcreator

20/04/2025