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Monday 9am - 4:30pm Tuesday 9am - 4:30pm Wednesday 9am - 4:30pm Thursday 9am - 4:30pm Friday 9am - 4:30pm

Poppy Seed Media

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Australia
Newcastle West, NSW
Poppy Seed Media

A Newcastle based creative agency offering a range of specialised marketing services, because every business has the right to incredible marketing.

Poppy Seed Media is a Newcastle based creative agency offering marketing consulting, marketing strategy services and related marketing management. We are passionate creators who love working closely with businesses to develop amazing campaigns that deliver real results. Here at Poppy Seed Media we believe it’s vital to the success of any project to spend quality time with our clients, learning abo

ut their business and getting to know the team. We understand that every business has a diverse range of needs and we want to work collaboratively with you to develop strategies that will engage your customers and grow your brand.

23/07/2025

Working with people who are grateful, appreciative of our efforts and just genuinely good humans, that’s the feel-good factor of our job. 🤗

Shout out to our friends at Myrtec. We love working with you and backing the brilliant work you do!

21/07/2025

A huge thank you to everyone who joined us for the webinar last month! 🙌

We covered so much. From finding your brand heart to building consistency across your content to the little things that make a big difference. Yes, even your colour choices and Instagram grid 👀

Key takeaways:
✅ Branding is more than a logo
✅ Know where your customers start. Guide them through your process
✅ Stick to your niche. It builds confidence and connection
✅ Think about how your colours, fonts, tone and culture tell your brand story
✅ Consistency is key to building trust

We loved having you there. If you are thinking about a brand audit, a brand refresh or simply want to chat through the process, reach out. We’d love to help.

18/07/2025

It’s been a full-on week but there’s always time to squeeze in a few side missions. 😊

Adam took a quick trip down to Jindabyne and decided to throw himself down a snowy mountain. He gave snowboarding another crack and while the skills are still there, his body clearly disagrees. Turns out he’s not 20 anymore and it’s letting him know. Loudly. Lesson learnt. Again.

Anth went for a different kind of adventure. The capless hero, the people’s champion who was out saving birds, sipping coffee, seeing bands and exploring with his trusty sidekick Howie by his side as always.

Michelle not pictured as she is having a well-earned break and we’re all for it!

Looking forward to the weekend and another big week ahead with our awesome clients. 🙌

20/06/2025

When I started Poppy Seed Media, I’ll be honest, I had no idea what I was doing. Truthfully, some days I still feel that way. I had a stack of qualifications and nearly a decade of experience in the marketing industry, but running a marketing business? That’s a whole different ball game.

Over the years, I’ve been lucky to work with some incredibly talented people - many who I still catch up with weekly (I cannot be the only one who instantly feels the urge to call someone the minute they start driving?).

Anthony was actually one of the very first contractors to join Poppy Seed Media, and after a few (okay, many) arm twists, he’s now been full-time with us for over three years! Adam is fast approaching his one-year anniversary, and the three of us have found the perfect balance of complementary skills to deliver outstanding results for our clients. Strategy? Tick. Design, content, organic, paid ads? Tick, tick, tick, tick!

Something pretty exciting happened last month (actually, two things) and I feel the need to brag about their wins! Anthony completed his Diploma in Leadership and Management, and Adam earned his Postgrad in Marketing. What a team of legends!!

I’m so proud of what we’re building together, and even more excited for what’s to come. So in replacement of our usual consider this my

💙 Michelle

13/06/2025

A question we’re asked all the time — what’s better for my business, Google Ads or Meta Ads?

And the honest answer? It depends. On your business, your goals, your budget… and often, a bit of both works best.

Here’s the quick version:
🔍 Google Ads = people actively searching for what you offer
📱 Meta Ads = people discovering your brand while scrolling

Both have their place — it’s just about choosing the right tool for the job.

Need help figuring out what fits? Let’s chat. No pressure, just honest advice — and a plan that gives you the best bang for your buck.

11/06/2025

We’ve taken a breath, sat with it, and unpacked the hype — and yep, Google’s new AI Max feature might actually be worth your time.

If your Search ads have been feeling a bit flat lately (or you're tired of tweaking keywords with zero payoff), this one's for you. We’ve broken down what AI Max is, how it works, and why it could help you stretch your budget and your reach — without the headache.

📣 Blog’s live - Take 5 and have a read:

https://poppyseedmedia.com.au/google-ai-max-what-you-need-to-know/

04/06/2025

Thinking about running LinkedIn ads but not sure where to start? Here’s what we’ve learned since getting certified — and what actually gets results 👇

✔️ Daily budget of $50–$100 = better click-through rates (around 50% better!)
✔️ Keep your copy short and punchy — 100 to 220 characters is the sweet spot
✔️ Let your campaign run for at least 14 days to give it time to perform
✔️ Skip targeting things like age — it’s often not accurate
✔️ Aim for an audience size between 50,000 and 500,000
✔️ Use at least 3 creatives to see what your audience connects with

Curious about how this could work for your business or want to boost your LinkedIn visibility? Let’s chat — we’re always up for it.

28/05/2025

Forgive Anth — we know where he’s coming from. The link’s right here in the caption! 😂

Just a quick reminder — our free branding webinar is on tomorrow! We’ll unpack what branding actually means and how to build a brand people connect with. Just useful tips and honest advice — nothing over the top.

📅 Thursday, 29 May
⏰ 12–1pm AEST
💻 Zoom (link sent the day before)
🎟️ Free Tickets: https://events.humanitix.com/branding-it-s-more-than-just-your-logo

Can’t make it live? No stress — register anyway and we’ll send the recording your way. 👍

27/05/2025

“How do I grow my socials and actually get engagement?” 🤔

It’s a question we hear all the time. And while there’s no secret sauce, there is one simple thing that makes a difference: consistency.

You don’t need to post daily. Just show up regularly in a way that works for you — once a week, a few times, whatever fits. That rhythm builds trust, familiarity, and connection — and over time, that’s what turns into real engagement.

26/05/2025

Can anyone guess who was the smart one in our team that got away from the storms to this breathtaking location last week? 🌧️

Bonus points if you can tell us where this is in Australia!

On a side note, if anyone wants to hire us for a tropical shoot this winter - we are absolutely available! 🌊 ☀️

25/05/2025

It was recently brought to our attention that we missed a pretty major milestone… Resident Creative Specialist, Anthony, has officially been with Poppy Seed Media for three whole years!

Honestly, it feels like he’s been part of this place forever. In the best way possible obviously haha!

As a founder, you always hope to find someone who gets it - who cares about the work, the people, and the vision just as much as you do. Anth is not just ridiculously talented he’s kind, empathetic, and constantly holding space for all of us and our clients.

He is the person you want in your corner, in your brainstorm, and in your day-to-day. Anyone would be lucky to have him… but you can’t! He’s ours. 😅

Happy (belated) three years, Anth. You (and Howie) are truly the best. 💙 Michelle

📸 Throwback photo of Anth in his element at a shoot with

Address

Newcastle West, NSW

Opening Hours

Monday	9am - 4:30pm
Tuesday	9am - 4:30pm
Wednesday	9am - 4:30pm
Thursday	9am - 4:30pm
Friday	9am - 4:30pm

Telephone

+61421870159

Website

http://www.poppyseedmedia.com.au/

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