Poppy Seed Media

Poppy Seed Media A Newcastle based creative agency offering a range of specialised marketing services, because every business has the right to incredible marketing.
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Poppy Seed Media is a Newcastle based creative agency offering marketing consulting, marketing strategy services and related marketing management. We are passionate creators who love working closely with businesses to develop amazing campaigns that deliver real results. Here at Poppy Seed Media we believe it’s vital to the success of any project to spend quality time with our clients, learning abo

ut their business and getting to know the team. We understand that every business has a diverse range of needs and we want to work collaboratively with you to develop strategies that will engage your customers and grow your brand.

Please help, there’s been an ongoing debate here at Poppy Seed Media… do you actually use Threads? 👀We’ve seen the numbe...
08/10/2025

Please help, there’s been an ongoing debate here at Poppy Seed Media… do you actually use Threads? 👀

We’ve seen the numbers and they’re big:

🧑‍🎓 37% of users are 18–24
👩‍💼 63% of users are 24+
📈 275 million monthly active users - up 100 million since July 2024

So it’s not just Gen Z hanging out there, there’s a solid mix.

But numbers aside, we want to know from you. Are you on it? Do you like it more than what the other platforms offer? Or do you reckon the moment has come and gone already? Drop your thoughts below 👇

The power of testimonials, word of mouth and Google reviews can’t be overstated. Real feedback builds trust faster than ...
06/10/2025

The power of testimonials, word of mouth and Google reviews can’t be overstated. Real feedback builds trust faster than any sales pitch. That’s why we create branded testimonial tiles for our clients and make sure to do the same for ourselves too.

They’re clean, on brand and easy to share across socials, websites and emails. A quick way to show potential customers what others already love. 💙

Hey folks, Anth 🧡  here. Very excited to share with you all a venue I have been lucky enough to be working on setting up...
01/10/2025

Hey folks, Anth 🧡 here. Very excited to share with you all a venue I have been lucky enough to be working on setting up with my ridiculously talented brother Marty, his ridiculously talented partner Amy, and our ridiculously talented chef Ciara - as well as a host of other awesome mates and co-conspirators.

It's called The Carpenter's Ruin - a mini pub in St Kilda with beers on tap, a wild wine list, some incredible cocktails and a menu of some absolutely insane elevated pubfood. I may be biased but I think it's the perfect spot for a drink in the afternoon sun that slowly morphs into cosy dinner and a couple more for the road.

It's been an awesome experience seeing it come to life. I assure you my photos don't do it justice (especially the food). You really need to check it out for yourself.

“The Poppy Seed Media team are a dream to work with. We use them for our Photography and Video production. They know how...
29/09/2025

“The Poppy Seed Media team are a dream to work with. We use them for our Photography and Video production. They know how to ensure that our team not only feel comfortable but actually enjoy being in front of the camera.

Projects are always delivered on time, on budget and are extremely high quality. Their expertise means that our content isn’t just for great branding purposes, but is also strategic and aligned with our overall marketing strategy.

Thank you Shell, Anth and Adam!”

Google Review - Skye Harvey -

⭐⭐⭐⭐⭐

A Friday dump to wrap up the week! We’ve missed the last couple (sorry team), but we have been flat out so it feels good...
26/09/2025

A Friday dump to wrap up the week! We’ve missed the last couple (sorry team), but we have been flat out so it feels good ticking things off the list. 🙏

The real headline though? Michelle got a new puppy and oh my days, it is ridiculously cute. That means Michelle has a dog, Anth has a dog and Adam… well, Adam just has a lead for now. Dog pending.

Watch this space! 😆

A huge shoutout to the Fire Wire team for pulling together such an incredible Edge Of Search conference. Adam and I walk...
24/09/2025

A huge shoutout to the Fire Wire team for pulling together such an incredible Edge Of Search conference. Adam and I walked away buzzing with ideas – and while SEO isn’t the core of what we do at Poppy Seed Media, we’re massive believers in staying curious. SEO impacts every corner of digital marketing, and keeping across the latest trends helps us give better, smarter advice to our clients.

We wanted to share our three biggest takeaways from the day:

👏 Content quality and human value matter. AI can generate content at scale, but search engines (especially Google) are increasingly prioritising helpful, original, and people-first content. Simply churning out AI articles won’t cut it – you need strategy, human oversight, and unique insights to stand out.

👏 Search is becoming more conversational. With AI-driven search features (like Google’s Search Generative Experience and Bing Chat), users are searching in longer, more natural phrases. This means SEO strategies need to shift from just keywords to answering real questions, optimising for conversational queries, and building content that solves problems directly (TLDR: focus on the passage not the keywords).

👏 Technical SEO and authority still rules (not o'doyle). Even with AI changing how results are displayed, the fundamentals aren’t going away. Strong technical SEO, high-quality backlinks, and domain authority remain critical. AI may alter how people discover you, but authority, trust, and user experience will keep you ranking.

How are you feeling about AI and it's impact on digital marketing? 🤔

My favourite coffee shop wins me over on consistency. Every morning they greet me with a smile, know my order and send m...
22/09/2025

My favourite coffee shop wins me over on consistency. Every morning they greet me with a smile, know my order and send me off with a “have a great day.” I love it. They show up, every time. 🙌

Branding works the same way.

Small details, done well and done consistently, build trust and connection. Your Instagram grid is one of those details. It shows who you are, the tone you set and the kind of audience you want to attract.

It does not need to be perfect. It just needs to feel intentional and true to your brand. Because when you show up consistently, people notice. And they trust you for it. 💙

I recently had the privilege of speaking at the Housing Industry Association (HIA) Building Women Lunch and Learn in New...
17/09/2025

I recently had the privilege of speaking at the Housing Industry Association (HIA) Building Women Lunch and Learn in Newcastle.

Sharing the stage with the incredible Suzy Miller and being surrounded by so many passionate professionals from across the building industry was an absolute highlight. Together, we explored marketing, leadership, and personal growth – topics that I believe are not only vital in construction, but for women building their careers in any industry.

A huge thank you to the HIA Building Women program for creating opportunities like this. It’s such a privilege to stand up, share my experiences, and hopefully empower others – even if the nerves are still very real!

Michelle 💙

P.S. If you’re looking for a marketing specialist to bring insights and a bit of real-world energy to your next event, our DMs are open.

A wise man was once asked... what is branding? And this is what he said:Marketing is asking someone on a date. Branding ...
15/09/2025

A wise man was once asked... what is branding? And this is what he said:

Marketing is asking someone on a date. Branding is the reason they say yes. How good is that. Simple. Relatable. Spot on. Anyone else have any classic one liners? Does not even have to be marketing related.

Drop them below. We love a good one liner.

*The wise man was Anth, by the way... Although he's pretty sure he low key heard it somewhere else first... 🤣

A great team photo does more than fill a space on your website. It shows the people behind the brand or business in a wa...
10/09/2025

A great team photo does more than fill a space on your website. It shows the people behind the brand or business in a way that’s real, approachable and professional. 🙌

Team photos lift your website, socials, newsletters and promos. They build trust, add personality and help people connect with your business. Thinking back to that awesome shoot day with our friends at Mrytec, the results speak for themselves. Sharp, consistent and full of character. Just like their team.

Ready for a revamp or a fresh new look?

👉 https://poppyseedmedia.com.au/contact/

Running the same ad on repeat? Meta says that could be costing you. Campaigns with 5 to 10 creative themes consistently ...
08/09/2025

Running the same ad on repeat? Meta says that could be costing you. Campaigns with 5 to 10 creative themes consistently perform better, grabbing more attention and delivering stronger results. 👍

Here’s why it works:
✅ Meta can test different creative angles with different audiences
✅ It puts the right message in front of the right people
✅ It gives the algorithm more flexibility to improve performance

One example showed a 44% increase in effectiveness and a 24% boost in ROAS just by mixing things up. If your ads are all starting to look the same, it might be time to rethink the mix.

Client Appreciation 🤗"Truly grateful for everything you've done and always being so understanding of things I couldn’t w...
03/09/2025

Client Appreciation 🤗

"Truly grateful for everything you've done and always being so understanding of things I couldn’t work through easily. Beautiful people you all are at Poppy Seed".

💙

Address

Newcastle West, NSW

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

+61421870159

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