
18/08/2025
👉 SEO isn’t just SEO anymore.
If you’re still only thinking about keywords and backlinks, you’re missing half the picture.
In 2025, there are 5 types of optimisation that matter:
🔹 SEO (Search Engine Optimisation)
🔹 SXO (Search Experience Optimisation)
🔹 AEO (Answer Engine Optimisation)
🔹 GEO (Generative Engine Optimisation)
🔹 AIO (AI Optimisation)
Each plays a role in how your business gets found, trusted, and chosen online.
Swipe through to see what they mean and why they matter for your brand 👆