Social Cut

13/11/2025

The Social Cut grads have entered the chat 🎓💖
Massive congrats to Zabrina and Lara - you made it, you smashed it and we couldn’t be prouder. Bring on the celebrations! 🥂✨

11/11/2025

Instagram just changed the rulebook, and we’ve got you.

Here’s what’s shaking things up:
👉 The new AI search engine is making keywords king
👉 Reels and DMs are now front-row
👉 Voice dubbing is opening doors to global audiences
👉 Hashtags are out, SEO is in
👉 Even your alt text matters now

If you run a café, bar, restaurant or service-based business, this update changes how people find you, follow you and book with you.

We’ve broken down every update (with examples you can actually use... like literally from our own playbook).
Read the full blog → https://loom.ly/N-K7qRE

07/11/2025

👀📸 Making things look hot (literally). 🔥

24/10/2025

Some days it's onboarding calls and back-to-back meetings. Others? It's sunshine, sandos, and stapling posters to poles.

From WFH mornings to local area activations, no two days at Social Cut look the same.
One day we’re deep in strategy, the next we’re out making it happen.

Spring’s in bloom, and so are our campaigns 🌼
Need a team that can do both? Let’s chat.

22/10/2025

Let’s go. New offers. New campaigns. New energy.
And a team that gives a damn about your brand.

01/10/2025

Biggest season of the year? We don’t miss. We're serious about social media for hospitality... We get our venues booked out, buzzing and brag-worthy.

(p.s. Totti’s, if you’re lurking here… we love you, let's chat x)

18/09/2025

90% of diners check out restaurants online before they book... (It's a fact, we don't make the rules.)... So how do you cut through the noise?

STEP 1 ☝️ Start with your staff. People connect with people, not just promos.
Featuring your team in Reels or Stories can lift engagement by up to 50% compared to polished product shots. Behind the scenes, day in the life content and staff shout outs build trust and boost reach.

STEP 2 ✌️ Consistency is key. Restaurants that post 3 to 4 times a week see stronger booking conversions than those posting once.

STEP 2.5 🤏 Video wins (nearly) every time. Short form content is favoured by the algorithm and saves are the new likes.

Want more simple tips to turn likes into loyal diners? Read the full blog here: https://www.socialcut.com.au/blog/hospitality-social-media-tips-sydney-brisbane 👌

Featuring your staff on social media is one of the most effective ways for hospitality venues to build trust, boost engagement and grow their brand. In this blog, we explore why showcasing your team matters and how to make it work for your venue.

22/07/2025

Imagine launching a campaign that basically tells the world your product sucks. That’s exactly what just did... and it’s brilliant.

They teamed up with “” to drop a steamed cod protein bar. Yes, literal fish. They wiped their feed, teased an editorial style countdown and then launched… cod. 🐟

Why it works:
🐟 It flips the message: “Eat fish if you want clean protein, but choose David bars when taste matters.”
🐟 Completely unexpected - people can’t stop talking.
🐟 Bold storytelling across platforms: Instagram, TikTok and PR all amplified cod as the “hero product.”

The impact?
Since teasing on 14 July:
🐟 TikTok () has grown to 11.4K+ followers and over 70K likes in under a week
🐟 The campaign’s been picked up by TrendHunter, Stack3d, Gymfluencers and more
🐟 Influencer and PR strategy is driving huge reach, buzz and brand recognition

David Protein took a big risk and it paid off. Creative content that’s bold, clever and unexpected cuts through. It’s proof that when you own a strong, original idea and lean into it, the market notices.

Want your next campaign to stand out? Let’s talk strategy that sticks.

17/07/2025

This one’s for bars, restaurants and cafes who are ready to show up, stand out and stay booked. 🥂🍽️

Social’s changed... People are spending more time in Stories and DMs, hashtags don’t work like they used to and if your strategy hasn’t had a refresh since 2021, it’s probably not doing what you think it is.

Some quick takeaways from our latest blog:
🍽️ Your captions now do the heavy lifting (hello SEO)
🍽️ DMs are your new best friend: reply, engage, start chats [ahem ManyChat optimisation]
🍽️ Reels drive more reach when shared than liked
🍽️ Feed fatigue is real, so focus on quality over quantity

We’ve pulled together the social media must-knows for hospo in 2025 (plus what to do next).

📲 read it here: https://www.socialcut.com.au/blog/hospitality-marketing-in-2025