CreatorsHub

04/10/2025

Who Taught You How to Eat? — I’ve just uploaded the intro video for my new series + book. It’s a human, no-BS look at food, health, behaviour, and compassion—what the science says, why we ignore it, and how to make change stick.
This is a brand-new InsideOut YouTube—I’d love your support. Please watch, subscribe, like, and drop a comment with the biggest question you want answered next. Let’s help someone you love, one meal at a time. 🌱❤️

InsideOut Plant-Based is a Noosa-born project by Peter Trainer—chef, photographer, educator—sharing evidence-based nutrition, practical habits, and heart-led...

01/10/2025

https://www.skool.com/creators-hub/about

Build a clean brand and launch a digital product with Canva + AI. Get step-by-step checklists, templates, and support to start fast within 7–14 days.

01/10/2025

https://www.skool.com/insideout-4366/about...
More effects. More gradients. More… everything. ✨
I was designing to show off my skills—not to communicate clearly. 🤦‍♂️
Then my years in commercial photography and cinematography taught me something crucial: 📸🎬
The viewer’s eye should know EXACTLY where to go.
In a great photograph, there’s:
✓ One clear subject—not 12 competing elements
✓ Negative space that works as hard as the subject itself
✓ Every element either supports the message or gets cut
Your logo should work the same way. 💡
It’s not a showcase of techniques. It’s a directional arrow pointing straight at your brand’s core message. 🎯
Here’s what changed everything for me:
Instead of asking “What can I add?” I started asking “What can I remove?” ✂️
Instead of “How do I fill this space?” it became “Where does the eye go first?” 👁️
And here’s why this matters MORE than ever: 🔥
86% of consumers say authenticity matters when choosing brands to support. People want to know WHO is behind the business. 💼
But if your logo is complicated and confusing? You’re creating a barrier between your story and your audience. 🚧
A simple, confident logo says: “I’m clear about who I am and what I do. Let me invite you in.” 🤝
📚 INTRODUCING: Logo Design Masterclass at Skool Creative Hub
Whether you’re starting from absolute scratch or looking to sharpen your design eye, this course strips away all the fluff and gets straight to what works. 🚀
✨ No complicated software – We’re using Canva, so you can focus on the principles, not the tools
✨ No Adobe overwhelm – Skip Photoshop and Illustrator entirely
✨ Real-world visual principles from decades of commercial photography and advertising work
✨ Simple, direct, effective – Just like your logos should be
Start designing logos that actually communicate—not just decorate. 🎨
👉 Join me at Skool Creative Hub
https://www.skool.com/insideout-4366/about...

25/09/2025

Livestreams aren’t dying—they’re evolving (EPISODE 2) CreatorsHubeveryone

Backed by current stats + a local Noosa/Sunshine Coast example you can copy for your area.

The 2024–2025 data (quick reality check)
• Live viewing is still growing. Industry trackers show Q2-2025 live hours up ~5% YoY (≈9.1B hours across tracked platforms). Another tracker that includes more regions/platforms totals 29.6B hours—methodologies differ, direction is the same: up. 
• YouTube dominates the TV screen. YouTube has held the #1 share of U.S. TV viewing in Nielsen’s “Gauge” all year (April share 12.4%, record high), and users now watch 1B+ hours/day on TVs—great for “show”-style lives with strong replays. 
• TikTok LIVE + Shop is exploding for commerce. 2024 global GMV ≈ US$32–33B; U.S. ≈ US$9B. On Black Friday 2024, TikTok Shop topped US$100M in a single day across 30k+ livestreams. 
• Meta dialed back native live shopping. Facebook ended Live Shopping Oct 1, 2022; Instagram removed product tagging in Lives Mar 16, 2023. You can still go live for community/education, just not native live-shopping. 
• LinkedIn video/live is climbing. LinkedIn reports +36% video viewership YoY and +15% live video events (Q/Q)—a solid B2B play. 
• Non-gaming is rising. Non-gaming live content grew ~28% YoY, broadening beyond pure gaming audiences. 

⸻

What’s dropping vs. doing well

De-prioritise
• Long, meandering single-topic lives with no chapters (low retention/replay).
• Native live-shopping on Facebook/Instagram (feature discontinued). 

Lean into
• Segmented “show” formats (hook → 2 short value blocks → Q&A → offer).
• YouTube Live (TV audience + searchable replays + product tagging via Shopping Affiliate). 
• TikTok LIVE + Shop (discovery + conversion; beauty/fashion/home excel). 
• LinkedIn Live/video (B2B authority; rising engagement). 

⸻

“This is where I live, so this is what I’d do”

(Copy this for your area.)

I’m in Noosa / Sunshine Coast. Here’s my stack:
1. YouTube Live (primary): Run a 20–30min “TV-show” format weekly. Publish replay with chapters, pin links, and enable YouTube Shopping where relevant. Why: compounding search + TV viewing momentum. 
2. Facebook (local trust): Go live into local groups/pages for Q&A, then funnel to DMs/booking. Treat it as community + lead gen (not live shopping). 
3. TikTok LIVE + Shop (if product/affiliate): Short, timed offers; pin products; ride event spikes (paydays, holidays). 
4. LinkedIn Live (B2B/photo/video clients & workshops): Short case-study breakdowns, client interviews. 

Local note (AU): New Australia under-16 social media rules start 10 Dec 2025; plan age-appropriate channels accordingly. 

⸻

Personal conclusion (as a live host): Time is the most valuable thing
• If I can only pick one for compounding ROI, I pick YouTube Live → searchable replays, TV reach, and native product tagging for affiliate/merch. If my main goal is direct product sales, I add TikTok LIVE + Shop. If I’m chasing local service leads, Facebook + Groups stays in the mix. For B2B, I keep LinkedIn Live in rotation. 

⸻

Where other platforms fit (keep them “follower-behind” unless they’re crushing it for you)
• BIGO LIVE – thriving in APAC/MENA with a gifts-driven economy; ~tens of millions MAUs and strong “host” culture. Great if your niche already has active gifters, but not a must for AU local services. 
• Kick – fast growth (1B+ hours watched in Q2-2025) and expanding non-gaming; consider if your audience already spends time there. 
• Twitch – still huge but relatively more gaming-centric as share fragments across platforms; good if you have an overlapping gaming/creative tech audience. 

⸻

Your Episode 2 run-of-show (copy/paste)
1. Cold open (10–15s): promise the outcome (“In 20 minutes you’ll have a plug-and-play live format + CTAs”).
2. Agenda (20s): “3 shifts + live audit + free resource.”
3. Shift #1 (5–7 min): Why segmented shows win; retention resets every 2–3 min.
4. Micro-CTA (30s): “Comment GUIDE and I’ll DM the Hook & CTA sheet.”
5. Shift #2 (5–7 min): Platform picks by goal (YouTube vs TikTok Shop vs LinkedIn vs FB groups).
6. Q&A (3–5 min): Prioritise “YouTube”, “TikTok Shop”, “LinkedIn”.
7. Offer (60–90s): Free cheat sheet → book workshop/1:1.

CTAs to rotate:
“Comment GUIDE for the Hook & CTA sheet.” • “Type AUDIT for a live review.” • “Comment REPLAY for timestamps.”

⸻

Caption (saves-friendly)

Viewer behavior shifted to short hooks, segmented shows, and shoppable formats—but live is growing, not dying. I’m in Noosa/Sunshine Coast, so here’s what I do: YouTube Live weekly (TV-friendly + chapters), FB for local trust & leads, TikTok LIVE + Shop for product spikes, LinkedIn Live for B2B. You can mirror this in your own area.
💬 Comment GUIDE for my Hook & CTA Cheat Sheet
💬 Comment AUDIT if you’d like your page reviewed live

25/09/2025

✨ The Best of the Best in Photoshop & Lightroom for Beauty + Portraits ✨

If you’re working in beauty or portrait photography, the latest updates are absolute game-changers:

💻 Lightroom

🎭 AI Masking that finds eyes, skin, lips & hair automatically.

🪄 Adaptive Profiles that tune tones to your image (not just a preset).

🚫 Distraction Removal with AI — clean up backgrounds instantly.

🔍 Enhance Details & Super Resolution for perfect prints.

🎨 Photoshop

🔥 Frequency Separation & Dodge & Burn workflows that keep skin real while polished.

👁️ Eye & lip enhancement tools for subtle, natural impact.

✨ Generative Remove (Firefly) for fixing tricky elements in seconds.

🖌️ Non-destructive layers for sculpting light & preserving texture.

The result? Smooth, natural skin. Sharp, vibrant eyes. Portraits that feel alive without slipping into “plastic” territory.

📸 Whether you’re shooting models, editorial, or natural beauty sessions, these tools help keep your workflow efficient and your images consistent.

👉 Tomorrow I’ll drop my Lightroom vs Photoshop hybrid workflow so you can see step-by-step how it all fits together. Stay tuned!

🔖

19/09/2025

🎬 EPISODE 2 DROPS TOMORROW 🚀

Yesterday in Episode 1 we asked: “Are Livestreams dying, or just changing?” 🤔

Tomorrow we’re back with EPISODE 2: How to Build Livestreams That Actually Fill the Room 🎥🔥

👀 Expect clear, no-fluff strategies on:
✅ How to get more people to show up
✅ What makes a Live engaging from the first second
✅ Ways to turn one Live into multiple pieces of content

This is your step-by-step playbook to make Lives worth your time.

⏰ Save the date → Episode 2 goes live tomorrow!

⸻

#️⃣ Hashtags:

18/09/2025

📱 ARE LIVESTREAMS DYING OR JUST CHANGING? 🎥

😉

Lately, a lot of creators have been saying their TikTok and Insta Lives feel a bit slow… fewer people showing up, less energy in the room. So what’s actually going on? 🤔

✅ People are still spending hours on TikTok & socials every day (Australians average nearly 2 hours daily!) — but most of that time is on short, snack-sized videos rather than tuning into Lives.

✅ Lives are a bigger commitment. They need viewers to be present right now, whereas reels or TikToks can be watched anytime ⏰. That means unless your Live feels like an event, people may scroll past.

✅ Competition is fierce. With so many creators and so much content, it’s harder for a Live to cut through unless you’ve built a strong community or create something really unique.

✅ Algorithms don’t push Lives as strongly as short videos. Clips are discoverable in the feed, while Lives often only reach your followers or people already engaged.

✅ Viewer habits are shifting. We’re seeing more “on-demand everything” — streaming, clips, highlights — and less interest in sitting through long Lives unless they’re special.

⸻

🎯 Takeaway: Lives aren’t dead, but they are different now. They work best when treated like an event (Q&A, guest, giveaway, performance, collab), not just another casual scroll.

⸻

#️⃣

15/09/2025

TELLING YOUR STORY – PART THREE: HOW I BUILT CONFIDENCE


When I first started telling my story, I was awkward. I’d hit record on my phone (like I talked about in Part Two), and then instantly overthink everything:
👉 Do I sound stupid?
👉 Does anyone even care?
👉 Should I delete this and try again?

The truth is — I did delete plenty of them. But here’s the thing: every time I pressed record, I got a little braver.

I still remember that first day. I spent so much time fiddling, re-doing, and second-guessing myself. Sometimes I had to stop altogether and walk away. But by the next day, once I gave it a rest and came back fresh, it felt so much easier. That little pause was all it took to see things differently.

Part Three of my story wasn’t about having the best gear, or knowing all the tricks. It was about building confidence. About showing up even when my hands were shaking, even when the words didn’t come out perfectly.

And what I found was this: the more consistent I became, the less it felt like “performing” and the more it felt like me. My story stopped being a single video — it became a rhythm, a practice, something I could actually grow with.

So if you’re at that stage — hitting record but not feeling confident yet — trust me, you’re right where you need to be. Keep going.

✨ Confidence is built in the doing, not the waiting.

👉 In Part Four, I’ll share how I started levelling up the way I told my story — with simple tools and tricks that make a big difference.

06/09/2025

SEO IS CHANGING: HOW AI SEARCH WILL FIND YOUR BUSINESS
💡 Did you know SEO isn’t just for Google anymore? AI search is changing how customers find businesses. Whether you’re a photographer, café owner, personal trainer, or launching a plant-based product — how you write your posts can make all the difference.

Here’s the difference ⬇️

🟢 Traditional Social SEO (for humans scrolling Facebook)

👉 Written to catch the eye, use keywords, and encourage clicks.

Example – Headshot Studio Post:
“Looking for fresh, professional headshots in Noosa? 📸 At Icon Studios we create portraits that help you stand out on LinkedIn, websites, and social media. Based right here in Noosa Heads, Sunshine Coast. Book now 👉 [your link]

”

Example – Café Post:
“Nothing beats a Sunshine Coast morning like a flat white ☕🌿 Come try our new oat-milk special this weekend at [Café Name], Hastings Street, Noosa. ”

Example – Plant-Based Product Post:
“InsideOut Tofu Magic 🌱✨ — our new spice blend that makes cooking tofu delicious, crispy, and full of flavour. Available now at Noosa Farmers Market or online 👉 [link]

”

🔵 AI Search SEO (for AI assistants answering questions)

👉 Written in natural language, conversational style, and structured like an answer to a question.

Example – Headshot Studio (AI-friendly):
“Icon Studios is a professional photography studio in Noosa Heads, Sunshine Coast, specialising in natural, modern headshots. We help professionals, actors, and entrepreneurs create portraits that look confident and authentic for LinkedIn, websites, and branding. Located in the heart of Noosa, our studio also includes hair and makeup services.”

Example – Café (AI-friendly):
“[Café Name] is a popular spot on Hastings Street, Noosa, known for its barista-made coffee, vegan-friendly options, and relaxed beachside vibe. It’s a local favourite for flat whites, fresh pastries, and plant-based milk options like oat and almond.”

Example – Plant-Based Product (AI-friendly):
“InsideOut Tofu Magic is a plant-based spice blend made in Noosa. It combines turmeric, paprika, sesame seeds, seaweed, and nutritional yeast to make tofu crispy, flavourful, and rich in nutrients. It’s available online and at the Noosa Farmers Market.”

✅ Why this matters:

The first style works for humans scrolling Facebook.

The second style makes it easier for AI tools (like ChatGPT, Gemini, Perplexity, even Facebook AI search) to pick up your business and recommend it when someone asks a question.

✨ If you run a business, start blending both styles into your posts — so you’re discoverable both in the feed and in the new AI-driven search engines.

11/04/2025

Watch the keynote live from L.A. and be the first to see Canva’s biggest launches yet.😉

The Canva Create keynote is live! Be the first to hear about our latest product launches, straight from the conference stage. Watch now.