13/11/2025
THE MAKING OF: LIFE WARRIOR
Over the past few months, our team at Visual Lab Productions has partnered with to create a campaign built on authenticity — real members, real stories, and the real reasons people train. The Life Warrior Campaign.
Our goal was simple:
✔️Tell genuine stories.
✔️Show real Life Warriors.
✔️Capture the sanctuary they find inside their local World Gym.
For members like and .j.s , training isn’t just about aesthetics or athletic performance — it’s about building the strength to show up in life. To carry the responsibilities, the commitments, the chaos… and still carve out a moment to breathe, grow and reset.
This behind-the-scenes video shows what it took to bring this vision to life —
long days of planning and drawing storyboards, 2am call times, late-night editing… the usual at Visual Lab.
The work is big, but the purpose is bigger.
Massive respect to Reece and Belinda — two true Life Warriors whose honesty and presence made this campaign what it is.
A huge shout-out to the amazing members and staff at and for welcoming us in and making us feel at home on shoot days.
And to the World Gym Australia marketing and leadership team — thank you for trusting us with such a meaningful story to tell.
This is just the maiden project in the Visual Lab Productions × World Gym Australia collaboration — and we’re already deep into crafting the next wave of compelling stories.
Proud of our Visual Lab crew for conceptualising, scripting, filming and editing a campaign that reflects what training means for so many:
Not just strength in the gym — but strength for life.
