Broadcast Programming & Research

Broadcast Programming & Research BPR is an international media consultancy company working with leading radio and television stations Radio, Research, Music, MyRadioTest.com

18/07/2025

Positioning a station brand as “New” has been a long-time tactic to launch, reposition, relaunch or otherwise put the spotlight on a radio station. The goal is that invoking the idea of the station now offering something new and presumably not heard before will lead to more usage of the radio st...

11/07/2025

Online surveys are an essential tool for radio stations. They enable the efficient collection of opinions and data. However, the quality of the collected data is crucial for meaningful analyses. This is where artificial intelligence (AI) comes into play: AI-driven quality control significantly impro...

04/07/2025

“Radio laws should be overhauled,” said Kyle Sandilands this morning, after an on air segment about a court case was dumped. Sandilands then walked out…

27/06/2025

In a recent article, BPR’s Peter Don wrote about the reduced passion for contemporary music as compared to past decades. With the advent of recorded music (just over a hundred years ago) hit songs began to attract mass audiences. In the 1920’s and 30’s hit songs by artists such as Bing Crosby,...

26/06/2025

You probably already know this but new songs are getting shorter. 20% of the nominated songs in this year’s Grammy Awards came in at under three minutes.

20/06/2025

In past times, in radio and record stores, passion for music wasn’t hard to find. You heard it in teenage bedrooms, saw it in record collections, and felt it in the queues for concert tickets. People didn’t just like music — they loved it. Passion, in research terms, was measurable: it was the...

13/06/2025

In markets where there are few barriers to entry, or no regulations controlling how companies may enter a market new brands are invented daily. A simple example might be coffee shops (cafes) which may open and close frequently and often from one day to the next.

12/06/2025

Belinda Sloane will make her full-time Breakfast radio debut next month, filling on SAFM while Emma Georgiadis is on maternity leave. Already an

05/06/2025

Mike Fitzpatrick, the ABC’s Head of Capital City Network and Sport, has confirmed to this publication he will be leaving the national broadcaster this

23/05/2025

When Wordle exploded onto the digital landscape, it wasn’t just a win for word nerds—it was a masterclass in user engagement. A simple concept (guess a five letter word), once a day, with no frills, bells or algorithmic manipulation—and yet it became a global habit almost overnight. So what ca...

22/05/2025

Campbelltown's C91.3FM breakfast announcer Ally Redondo has some loyal and clever listeners.

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