Mumbrella

24/12/2025

If 2025 was the year marketing learned to live with AI, 2026 will be the year it decides what to do with it.

With “AI slop” named the Macquarie Dictionary’s ‘word’ of the year, marketers are grappling with whether automation helps them do more with less or just create more noise.

Naturally, agency leaders reviewing 2025 were all eager to point out that creativity, not mere output, is the true differentiator, but also admitted that AI is well and truly here to stay.

If 2025 was the year marketing learned to live with AI, 2026 will be the year it decides what to do with it.With “AI slop” named the Macquarie Dictionary’s ‘word’ of the year, marketers are grappling with whether automation helps them do more with less or just create more noise.Naturally, ...

23/12/2025

Commercial Radio and Audio’s inaugural chief commercial officer Jo Dick quietly left the role in August, and has since joined NSW Department of Customer Service in an advisory role.

Commercial Radio and Audio’s (CRA) inaugural chief commercial officer Jo Dick quietly left the role in August, and has since joined NSW Department of Customer Service in an advisory role.Dick joined CRA in May 2021 as its first chief commercial officer, when the organisation was called Commercial ...

23/12/2025

Sabra Lane is leaving ABC Radio National current affairs program AM after hosting the show for nine years.

Sabra Lane is leaving ABC Radio National current affairs program AM after hosting the show for nine years.Lane told her listeners this morning she was moving on from the show, saying her “body is saying ‘enough'”, after hosting AM through three electoral cycles. She called presenting the show ...

23/12/2025

A NSW regional newspaper owner has gone into liquidation, owing over $700,000, mostly to the Australian Taxation Office.

A NSW regional newspaper owner has gone into liquidation, owing over $700,000, mostly to the Australian Taxation Office.Espresso Media, which published the now-defunct mastheads Wollondilly Express, Goulburn Express, and Southern Highlands Express, published its final edition on July 16, with all em...

23/12/2025

Chas Bayfield wonders whether clients should completely upend a marketing campaign just because a few people take offense?

https://mumbrella.com.au/should-clients-take-complaints-seriously-or-just-roll-with-them-910925

23/12/2025

Two of Qantas’ most high-profile exes are vying for a comeback as M+C Saatchi Australia goes head-to-head with Droga5 ANZ for the airline’s upcoming “Project Sunrise” campaign.

Two of Qantas’ most high-profile exes are vying for a comeback as M+C Saatchi Australia goes head-to-head with Droga5 ANZ for the airline’s upcoming “Project Sunrise” campaign.The airline is expected to decide in the new year which agency will develop new creative for its ultra-long-haul Eas...

22/12/2025

The ABC’s managing director Hugh Marks has defended separate remarks made by Laura Tingle and Sarah Ferguson in the wake of the Bondi terrorist attack, saying any criticism was unfounded.

The ABC’s managing director Hugh Marks has defended separate remarks made by Laura Tingle and Sarah Ferguson in the wake of the Bondi terrorist attack, saying any criticism was unfounded.During last Tuesday’s episode of the ABC Politics Now podcast, global affairs editor Laura Tingle claimed the...

22/12/2025

Seven shareholders have voted in favour of merging with audio company Southern Cross Austereo, with 99.36% of voters in favour of the scheme.

The deal is to be finalised on January 7.

Seven shareholders have voted in favour of merging with audio company Southern Cross Austereo, with 99.36% of voters in favour of the scheme. The deal is to be finalised on January 7.The merger was first announced in late September,with the competition watchdog giving the green light in mid-November...

22/12/2025

ASX-listed marketing firm IVE Group is to fork out up to $35 million to acquire Sydney-based independent agency Daily Press.

https://mumbrella.com.au/ive-group-to-buy-sydney-indy-daily-press-for-up-to-35m-910804

21/12/2025

In this post for Mumbrella Pro subscribers, we explore ARN Media’s strategy reset, along with Christian O’Connell’s early start on Gold Sydney.

A version of this first appeared in Saturday’s Best of the Week newsletter.

ARN Media continued to correct its course.Last Monday the company made a double announcement. Kerry Elstub will be chief content officer while Dave Cameron will be director of content for metro radio. They fill the gap left at the top of the org chart after last month’s decision to make chief audi...

21/12/2025

Foxtel Group has hired former AFL executive Brian Walsh as its new executive director of corporate affairs, communications, and stakeholder management.

https://mumbrella.com.au/foxtel-taps-afl-executive-for-new-corporate-comms-role-910781

21/12/2025

Herd MSL’s first-ever creative director, Tom Sanders, has bid farewell to the communications agency after seven years.

Herd MSL’s first-ever creative director, Tom Sanders, has bid farewell to the communications agency after seven years.The Publicis Groupe–owned agency appointed the former Host Sydney and Ogilvy strategist in 2018 to elevate its creative output, with Sanders playing a key role in Pantene’s “...