Mumbrella

16/10/2025

Acclaimed Gomeroi rapper and storyteller Kobie Dee has been added to the lineup for 24-hour economy conference Unlock, set to take place on 30 October.

Dee will join Didi ANZ and Universal Music’s Bring for the “Creating Culture After Dark: When Brands Act Like Artists” session.

Acclaimed Gomeroi rapper and storyteller Kobie Dee has been added to the lineup for 24-hour economy conference Unlock, set to take place on 30 October. Dee will join Didi ANZ and Universal Music’s Bring for the “Creating Culture After Dark: When Brands Act Like Artists” session.The session wil...

16/10/2025

Netflix has inked a landmark deal with Spotify as it looks to capitalise on the surging demand for video-based podcasting content.

Netflix has inked a landmark deal with Spotify as it looks to capitalise on the surging demand for video-based podcasting content.The partnership will see the streaming giant host 16 Spotify-created video podcasts on its US platform by early 2026, although plans for a global rollout remain unclear.A...

16/10/2025

Andrew Clift, managing partner at media agency UM Australia, has been promoted to general manager of the company’s Sydney office.

Andrew Clift, managing partner at media agency UM Australia, has been promoted to general manager (GM) of the company’s Sydney office.The industry professional joined UM as a partnerships trader in April 2016. Since then, he’s advanced within the company, taking on partnerships manager and direc...

16/10/2025

This month marks ten years at Leo Australia for chief client partner James Walker-Smith.

Here, he reflects on the messy, meaningful, and often unspoken realities of life in adland, with some practical advice for the next generation, all drawn from lived experience.

This month marks my ten-year anniversary at Leo Australia. In most industries that’s a decent stretch. In advertising, where time runs in dog years, it’s practically a lifetime.Milestones like this inevitably bring reflection. The changes I’ve worked through have been significant: technology h...

16/10/2025

Scope3, an ad tech firm launched to clean up digital advertising’s carbon footprint, is leaning further into agentic AI, signalling a pivot from its original sustainability mission.

Scope3, an ad tech firm launched to clean up digital advertising’s carbon footprint, is leaning further into agentic AI, signalling a pivot from its original sustainability mission.The US-based firm has cemented its move into artificial intelligence-based technology — known for its carbon-intens...

16/10/2025

TrinityP3’s Stephen Wright continues his upfronts series for Mumbrella, today dissecting Nine’s attempt to differentiate itself from the pack through integration, partnership and emotional connection to the audience.

https://mumbrella.com.au/nine-seeks-to-claim-to-its-unfair-advantage-894857

16/10/2025

Southern Cross Austereo is cutting a confident figure ahead of its proposed merger with Seven West Media, posting solid revenue for Q1 and with EBITDA up significantly year on year.

Southern Cross Austereo is cutting a confident figure ahead of its proposed merger with Seven West Media, posting solid revenue for Q1 and with EBITDA up significantly year on year.In a price-sensitive filing to the ASX this morning, SCA revealed quarterly revenue (July-September) of $105.1m, up 4.7...

15/10/2025

Instagram has announced new restrictions for teenage account holders in English language markets that will ensure they only see content deemed to fall under the PG-13 rating currently used in movies.

Instagram has announced new restrictions for teenage account holders in English language markets that will ensure they only see content deemed to fall under the PG-13 rating currently used in movies.Accounts held by all Instagram users under 18 will be automatically placed under this setting, and te...

15/10/2025

Media network Vinyl Group has stuck to its end-of-year break-even deadline in an investor presentation that revealed plans to increase content output by ten times using AI.

Media network Vinyl Group has stuck to its end-of-year break-even deadline in an investor presentation that revealed plans to increase content output by ten times using AI.The presentation reveals more details of the content strategy CEO Josh Simons has been teasing for months.Financial details incl...

15/10/2025

Ad Standards has ruled against a Big W commercial that shows a “fleeting and pixelated” shot of a young girl sticking up her middle finger at the camera, finding it breached the advertising code of ethics.

Ad Standards has ruled against a Big W commercial that shows a “fleeting and pixelated” shot of a young girl sticking up her middle finger at the camera, finding it breached the advertising code of ethics.The ad features a mother sarcastically saying “How good’s school holidays? So good”, ...

15/10/2025

The ABC is facing mounting pressure and scrutiny over an interview with a panel of pa******les which was broadcast on the radio back in 1975, after an internet activist released the original audio without permission.

The ABC is facing mounting pressure and scrutiny over an interview with a panel of pa******les which was broadcast on the radio back in 1975, after an internet activist released the original audio without permission.The Lateline interview from 1975 has been in and out of the public consciousness ove...

15/10/2025

Publicis Group’s Asia-Pacific business grew 6.5% organically in the third quarter of 2025, outpacing the holding company’s global performance.

Publicis Group’s Asia-Pacific business grew 6.5% organically in the third quarter of 2025, outpacing the holding company’s global performance.The APAC region accounted for A$565m (€316m), or around 9% of Publicis’ global operations, driven in part by the rapid expansion of the holdco’s Con...