Coffey & Tea

A social media marketing consultancy providing strategic solutions for tourism, hospitality & lifestyle brands. At Coffey & Tea, we help you do just that.

We offer unique brand and marketing strategies to guide your social media channels in the right direction and provide support, advice and – best of all – results to our clients. We tailor our approach to the specific needs and aspirations of the businesses and brands we work with. Coffey & Tea takes a holistic approach to creating new opportunities for your business by combining research, experien

ce, deep industry knowledge and innovation to guide you to the next level. We help engage your customers positively and effectively and find new creative ways to raise your bottom line with practical and exciting strategies that work for you. We measure success with real world outcomes and constantly evaluate data to ensure we are achieving the best results for you and your business. We work with businesses every day to help reach potential through services that include content management and website design, digital marketing, social media management, community and stakeholder engagement, brand development, advertising and design, public relations, digital publication, campaign analysis, and reporting, and personalised Coffey & Tea industry training and consulting programs. At Coffey & Tea we know that every business is different. We understand the big picture as well as seeing the all-important small details. That is why we work closely with our clients to uncover strategic solutions that are as individual as you are. In a rapidly changing media, brand, and communications environment – knowledge and innovation are key. We are passionate about what we do and love nothing more than seeing our clients and industries we work with thrive.

24/07/2025

New reporting highlights how just how damaging unfair Google reviews can be — especially in hospitality and tourism.
⁠
Your Google Business Profile is often the first impression, usually showing up before your website or socials. ⁠But, unlike social media comments, when a customer drops a 1‑star review on your Google Business Profile, you can’t erase it yourself, even if it’s unfair.
⁠
But don’t worry, that doesn’t mean you're powerless.⁠

Here’s how businesses can stay ahead:⁠
⭐️ Flag reviews for policy violations (spam, defamation, etc.) to request removal via Google.
⭐️ Respond publicly & professionally.
⭐️ Invite more positive reviews.
⭐️ Track and benchmark ratings as part of your broader digital strategy.⁠⁠
⭐️ Align your messaging across Insta, Google, and your website.⁠

🔥 Bottom line: Google reviews aren’t just feedback—they're social assets. Treat them like a marketing channel: monitor them, engage with them, and proactively amplify the good.

17/07/2025

This is NOT a drill! 🫨

Huge news from the team over at Bannister Downs Dairy 👇

THEY’RE BACK! 🎉

After a long wait (and a whole lot of patience from you), our iconic pouches are finally making their way back onto shelves!

We know how much how much they’ve been missed - and we’ve missed them too. While production challenges meant we had to temporarily switch things up, we’re thrilled to share pouches are officially rolling back out in stores across WA.

Whether you’re team pouch or prefer a bottle, you’ll still be able to enjoy our award-winning milk your way. 💙

16/07/2025

ICYMI: From July 10, public professional accounts can have their posts indexed by search engines like Google and Bing — meaning your Reels, carousels, and captions could appear in search results.⁠
⁠
This update means your content has the chance to reach way beyond the app.⁠
⁠
To make it work for you:⁠
🔎 Use relevant keywords in captions + bios⁠
🔎 Add alt text to your images⁠
🔎 Keep your account public + opt in⁠
🔎 Focus on value-first posts like tutorials, how-tos and guides⁠
⁠
Not keen to be indexed? You can toggle it off in settings.⁠
⁠
🧠 Basically, Instagram just became part of your SEO strategy. Start treating your posts like they’re search results.⁠
⁠

10/07/2025

Do you know the story behind Bannister Downs Dairy?

It's one of legacy, local roots, and doing things the right way - for over 100 years! 💙

09/07/2025

Protein is having a moment - but behind the gains is a very strategic marketing game…
Social media is flooded with “high-protein” snacks, meals, drinks and
reels.

Here’s what’s happening on social media:
📱Influencers (including some dieticians) are promoting protein-packed products
📱Not all of them disclose partnerships with food brands
📱And many of these products are still ultra-processed, sugary, or lacking other key nutrients - but the protein label gives them the health cred

To put it simply, it’s good marketing. But not always good nutrition.

As users, we’re being served wrapped in expert advice - but not all of it’s unbiased, and not all of it’s regulated.

The algorithm sells clean aesthetics and health haloes. It’s up to us to spot the difference between smart eating and smart advertising.

Scroll smart!

03/07/2025

Shopping locally and seasonally means fresher food, fewer food miles, and real support for our WA growers. 🌱🧑‍🌾

Buy West Eat Best's seasonal shopping list makes it easy - check it out & eat with the seasons 👉

02/07/2025

According to IG Head Adam Mosseri and Hootsuite’s latest experiment, carousels are getting more reach, more replays, and more love than Reels right now.

Why?�
✨ Multiple chances to appear in-feed�
✨ More time spent swiping = better engagement�
✨ Less pressure to perform, more room to educate

Don’t ditch Reels entirely, but if you’ve got value to share, carousels are your new content MVP.

👉 Scroll through to find out why carousels are winning again.

26/06/2025

ICYMI: Instagram removed the ability to follow hashtags in December 2024 — and with that, a lot of people thought hashtags were done.

They’re not.

While the old days of slapping and on everything are over, hashtags still matter — just in a new way.

🔍 Hashtags now act as SEO signals, aiding Instagram's algorithm in understanding and categorising your content. They're less about broad reach and more about precise relevance.

25/06/2025

According to recent guidance, Meta is recommending pages add links in the comments - not the caption - to help boost reach and engagement.

Why?
🗯️ Links in comments can feel less intrusive
👀 Posts without link previews may get more attention
📈 Some pages are seeing better performance with this format

It’s not about “tricking the algorithm” - it’s about improving user experience and testing what actually drives engagement.

Something to experiment with in your next post? 🤷‍♀️

18/06/2025

EOFY is approaching. 😎 Start the new (financial) year right with - with us.

Whether you’re planning your next campaign, looking to lift your content game, or getting serious about strategy - we’re here to help. 🙋‍♀️

Let’s make the new year your most creative yet.
💌 [email protected]

13/06/2025

Have you signed up for our newsletter?

Coffey Talk delivers the latest trends and insider tips straight to your inbox.

Subscribe now and never miss a beat. ✅

Sign up here ➡️ http://eepurl.com/glHcnD

Address

Northbridge, WA

Telephone

+61894836487

Website

https://coffeyandtea.com/

Alerts

Be the first to know and let us send you an email when Coffey & Tea posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Coffey & Tea:

Shortcuts

Our Story

A social media marketing consultancy providing strategic solutions for tourism, hospitality & lifestyle brands. We offer unique brand and marketing strategies to guide your social media channels in the right direction and provide support, advice and – best of all – results to our clients. We tailor our approach to the specific needs and aspirations of the businesses and brands we work with. Coffey & Tea takes a holistic approach to creating new opportunities for your business by combining research, experience, deep industry knowledge and innovation to guide you to the next level. We help engage your customers positively and effectively and find new creative ways to raise your bottom line with practical and exciting strategies that work for you. We measure success with real world outcomes and constantly evaluate data to ensure we are achieving the best results for you and your business. We work with businesses every day to help reach potential through services that include content management, digital marketing, social media management, community and stakeholder engagement, brand development, advertising and design, digital publication, campaign analysis, and reporting, and personalised Coffey & Tea industry training and consulting programs. At Coffey & Tea we know that every business is different. We understand the big picture as well as seeing the all-important small details. That is why we work closely with our clients to uncover strategic solutions that are as individual as you are. In a rapidly changing media, brand, and communications environment – knowledge and innovation are key. We are passionate about what we do and love nothing more than seeing our clients and industries we work with thrive. At Coffey & Tea, we help you do just that.