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The Search Republic

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The Search Republic

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20/11/2025

Google’s latest move in search ads is all about visuals.

The new image‑carousel format gives your ads more space to tell a story and catch attention on mobile. For businesses that means: better images, more swipes, and a mobile experience that works.

18/11/2025

Search is changing. Fast.

AI-driven systems are starting to influence what gets seen, ranked and clicked. That means the old playbook of just “targeting keywords” is no longer enough.

The good news? Businesses can still win, by creating credible, helpful content, building brand trust, and optimising for real people first.

In this post, we unpack what the shift to AI search means for SEO, and what you can start doing now to stay ahead.

12/11/2025

Still running your Google Ads like it’s 2022?

Some tactics that used to work are now just burning budget.

We get it! Google keeps changing the rules. But what worked a few years ago could now be quietly draining your budget.

This year, we’ve seen small businesses waste money on:
❌ Overloaded keyword lists
❌ Fully automated campaigns with zero oversight
❌ Blindly applying every recommendation Google suggests
❌ Optimising for the cheapest clicks instead of real leads
❌ Skipping the landing page check altogether

The good news? Fixing these doesn’t need a total overhaul.

It just takes a clear strategy and a few smart shifts.

Swipe through to see what to drop, what to keep, and how to make Google Ads actually work for your business.

Start ditching what no longer works. If your ads feel like they’re costing more and doing less, it might be time to refresh your strategy. We’re always happy to help make sense of it.

06/11/2025

This year brought big shifts in how small businesses show up in local search. It’s no longer just about keywords.

Small businesses started showing up in new ways, and Google started paying more attention to real-world trust signals.

Here’s what that looked like:
✔️ Google Business Profiles pulled in posts from your social channels
✔️ More customers judged businesses by how they responded to reviews, not just the reviews themselves
✔️ Local podcasts and community-driven content became unexpected visibility boosters
✔️ The basics, like having friendly staff, being easy to contact, and doing what you say you’ll do, still mattered most

It turns out, Google is favouring businesses that behave like good neighbours.

So if you’ve been stuck thinking SEO is all algorithms and keywords, this is your reminder: Your reputation, both online and off, is part of your SEO now.

And that’s great news, because if you’re already delivering a great service, you’re halfway there.

05/11/2025

Google just launched AI Mode in Search and it’s a big shift for how people find businesses online.

Instead of just links, searchers now see summarised answers, images, and follow-up prompts powered by AI

So… what does this mean for you?

Less clicking. More zero-click searches.
Content that solves specific problems will win.

Your website might not be the first stop anymore, but your visibility still matters.

Swipe through to see what’s changing and what you can do about it

Whether you run a clinic, store, consultancy or service biz, this shift impacts how people choose you.

24/10/2025

AI is now your new gatekeeper to Google.

Not long ago, SEO was all about getting your website to rank.

Now? AI tools like ChatGPT and Google Overviews choose which answers show up, often before anyone even clicks a link.

So here’s the big question:
Is your content trusted enough to be chosen?

✅ AI wants clear, accurate info
✅ It favours expert insights and helpful FAQs
✅ And it LOVES consistent messaging across your site + socials

If your business isn’t showing up in these AI-driven results… your competitors might be.

Trusted content: more visibility
More visibility: more leads and sales
Being overlooked: missed opportunities

25/09/2025

Search generative engines are changing the rules of online visibility. Instead of just listing links, AI now pulls answers directly from websites.

This shift means your content has two jobs:
Serve your customers with clear, useful information

Be structured in a way that AI can understand and feature

Here’s how to get it right:
✅ Add FAQs and Q&A-style answers
✅ Use schema markup to highlight important details
✅ Provide expert insights and original value
✅ Keep your site easy to use and technically strong

The businesses that adapt their content will be the ones AI continues to surface.

23/09/2025

Search is changing fast. AI tools now decide which answers users see first.

That means it is not enough to show up on Google, you need to be the trusted source AI wants to quote.

How do you do that?
✅ Publish expert content with unique insights
✅ Back up claims with facts, data and examples
✅ Use schema and clear formatting so AI can understand your content
✅ Stay consistent with your messaging across platforms

When AI trusts your content, your business earns visibility, credibility and leads.

The goal is simple: be the brand both people and AI turn to for answers.

18/09/2025

If your content looks and sounds like everyone else’s, it will blend into the background.

That’s where the idea of 10x content comes in. It means creating content that is so much more valuable, detailed and helpful than the competition that your business becomes the obvious choice.

Here’s how to do it:
✅ Go deeper and answer the questions others miss
✅ Make it easy to read with headings, lists and visuals
✅ Add your expertise, stories or data that no one else has
✅ Make it look great with clean design and images

10x content builds trust, wins clicks, earns backlinks and gets noticed by both Google and AI search tools.

The goal is not just more words, it is more value.

16/09/2025

Even with all the buzz around ChatGPT, most of its users still turn to Google.

That tells us something important: AI is changing the way people search, but it has not replaced
Google.

Instead, people use both. They might try AI for answers, then head to Google to double-check, compare or find a business they can actually hire or buy from.

For small businesses, this means:
✅ Do not drop SEO. Your Google presence is still the foundation of online visibility
✅ Structure your content so it can work in both Google results and AI answers
✅ Keep focusing on credibility, clarity and helpfulness

AI is part of the future of search, but Google is still where customers make decisions.

11/09/2025

Generative AI tools in search results are changing how people find and interact with businesses.

In the old search journey, people clicked through multiple sites to get information. Now, AI can answer their question directly on the page, sometimes without them ever leaving Google.

This shift means:
You might be reaching people without seeing them in your analytics
Your content needs to be structured so AI can pick it up
Authority, trust and clarity matter more than ever

The goal is to make sure AI is using your information and crediting you. That way, you still influence the customer even if they do not land on your site.

09/09/2025

Trying to get found by customers nearby?

Then local SEO isn’t optional, it’s essential. Whether you’re a café, tradie, wellness studio, or service provider, showing up in your local area is how you grow. 💡

Here’s what local SEO really means (and why it matters):
✅ Being seen when someone searches “near me”
✅ Optimising your Google Business Profile
✅ Collecting real reviews from happy customers
✅ Creating content that connects with your local audience

You don’t need to reach everyone, just the right people nearby.

Want help getting your business seen in your suburb, city or region? DM us or tap the link in our bio.

Address

Osborne Park, WA
6017

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61861846718

Website

https://www.thesearchrepublic.com.au/

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