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The Search Republic

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The Search Republic

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https://thesearchrepublic.com.au/sonja-free-training/
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15/01/2026

Google is now steering more users from Discover straight into AI Mode letting them summarise, ask follow‑ups and explore without ever clicking through to your website.

That’s great for user experience but it can mean fewer site visits, lower engagement metrics and less conversion opportunity if you rely on traffic.

So what should you do?
✔️ Write irresistible hooks that make summaries worth clicking
✔️ Deliver unique value beyond the summary
✔️ Build conversion paths that start before the click

13/01/2026

Google Search Console just got smarter. With the new AI-powered configuration tool, you can now request custom Performance reports using plain language and get data views tailored to your needs in seconds.

This means less time messing with filters, more time focusing on what matters: improving content, SEO, and overall strategy.

Whether you run a blog, manage e-commerce, or lead marketing for a brand this update can make your data work harder.

08/01/2026

Google Ads’ Search Terms Report just reminds us why data matters. It shows the exact queries people use before clicking your ads not just the keywords you think they’ll use.

This means:
• You can cut wasted ad spend by excluding irrelevant searches.
• You can uncover new, high-intent search queries and target them directly.
• You can refine ad copy and landing pages to match real user intent.

06/01/2026

Google Ads just rolled out a powerful update: now your Performance Max campaigns finally show how much of your budget goes to Search-Partners and whether those placements actually convert.

That means no more “hidden budget leaks.” Instead: clarity. Control.

If you run ads (for your brand or clients), this update gives you the insight to:

• See which traffic sources drive real results
• Cut down wasted spend
• Report performance with transparency

27/12/2025

Happy Birthday, Sonja! 🎉

Today, we’re celebrating an incredible leader, CEO, and inspiration to all of us here at The Search Republic.

Thank you for your passion, dedication, and the trust you place in our team every day. Your guidance and encouragement empower us to grow, collaborate, and consistently strive for excellence.

From all of us at The Search Republic, we wish you a birthday filled with joy, success, and a well-deserved celebration. 🥂✨

22/12/2025

And that’s a wrap on 2025 🎁

From our team to yours, thank you for being part of The Search Republic community this year.

Whether we’ve partnered closely or you’ve simply been cheering from afar, your support means everything.

We’re wishing you a Christmas full of connection, laughter, and well-deserved rest, and a New Year overflowing with clarity, abundance, and growth.

🎄 Office Closure Reminder:
We’ll be taking a short break from 23rd December 2025 and will reopen on 6th January 2026, ready to dive into another incredible year of helping you grow your business through Google.

Wishing you a joyful holiday season from all of us at The Search Republic.

✨ Merry Christmas and Happy New Year!

With Love,
The Search Republic Team

18/12/2025

Big news: Google Ads now supports Nano Banana Pro, an advanced AI tool that can create and edit ad visuals directly inside your ad account.

That means fast, flexible image creation, perfect for seasonal promos, product ads or social content. Think: new styles, lighting, mood, text overlays, all without needing a designer or photoshoot.

But here’s the kicker: while Nano Banana Pro is powerful, it’s not a magic wand. For brand‑sensitive or high‑stakes campaigns, you’ll still want to refine the output manually or consult a professional.

16/12/2025

Google is quietly testing a new Website Optimiser tool inside Google Ads, and it could be a massive win for businesses.

This new tool may allow you to test different landing page versions right from inside your ads account, no tech skills, plugins, or extra tools needed.

The result? Better conversions, smarter decisions, and higher ROI from every campaign you run.

11/12/2025

Marketing is no longer just about big campaigns and gut instinct. In 2025, it’s about building systems, data‑driven, adaptable, and powered by AI.

If your marketing still feels like one‑off jobs and hopeful guesses, it’s time to rethink. The brands that win now build modular assets, listen to real data, test fast and automate smartly, all while treating humans like humans.

10/12/2025

Google just dropped a hint: they’re testing a new “Website Optimiser” tool inside Google Ads. If you’re running ads or sending traffic to your site, this could be a game‑changer.

It means you might soon be able to test landing pages and ad‑to‑site experiments straight inside Google Ads (no extra software or complexity). Think different layouts, headlines, offers, and easily find what converts best.

/BTesting

03/12/2025

Search is evolving beyond just keywords and rankings.

AI tools like ChatGPT and Gemini are becoming new discovery engines, and your business needs to show up in them.

This means thinking beyond traditional SEO. You need content that builds trust, answers questions, and is structured in a way AI can understand.

DigitalStrategy GenerativeSearch AnswerEngine GoogleSEO

27/11/2025

Google has just tightened its rules for ads that include phone numbers or message features. If you use message assets (ads that let people text your business from Google Ads) you must ensure your phone number is verified and up to date.

If you don’t, your ad could stop running, or worse, your campaign might suffer.
Check your assets now.

Address

Osborne Park, WA
6017

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61861846718

Website

https://www.thesearchrepublic.com.au/

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