The Ministry Of Talent

The Ministry Of Talent The Ministry of Talent is an elite agency representing fashion, lifestyle and beauty bloggers and Cr Just one photo can spark a frenzy.

Bloggers and social media stars are the taste makers of the 21st Century. One blog post can make a brand. It is a generation defining moment that has only just begun.And it’s exciting. Capitalising on the vast talent of the social media world is a new frontier. It’s an unexplored domain without convention – until now. The Ministry of Talent is Australia’s first talent agency solely dedicated to bl

ogging and social media identities. Established in late 2012 by Roxy Jacenko, The Ministry of Talent is the talent management arm of Sweaty Betty PR – Sydney’s most in demand fashion and lifestyle PR agency. With an in depth knowledge of how brand and social media identity collaborations work, The Ministry of Talent aligns the right brands with the right people. Specialising in creating opportunities for both talent and brand clients, The Ministry of Talent is leading the way in managing unique and innovative
business relationships. Representing a range of talent from fashion, lifestyle and beauty fields, The Ministry of Talent manages some of the country’s leading bloggers and social media personalities. Combined, The Ministry of Talent’s bloggers and social media stars reach hundreds of thousands of Australians every single day. Harnessing that talent and reach requires expertise, relentless dedication and a passion for knowing the industry inside out. The Ministry of Talent is the only agency that can boast all this and more. The Ministry of Talent can coordinate blog posts, Instagrams, appearances and collaborations. Each day there’s a new idea, a new concept. A new way to connect a brand to its consumers. The Ministry of Talent is ahead of the game. It doesn’t anticipate what will happen in the future, it creates the future,
making sure it’s talent and clients are the most talked about in the social media world. In under a year, The Ministry of Talent has aligned bloggers and personalities with a wide range of clients including Cotton On, Witchery, Wittner and Reebok. With an ever growing portfolio of talent, there is an outlet and medium that is perfect for every brand. The possibilities are endless. The Ministry of Talent has set the standard nationwide for social media personality and brand alignment, creating exciting opportunities, moments and exposure for its talent and clients. The future is here – don’t get left behind.

15/12/2025
looking striking in red at the event last night in Sydney - iconic ❤️
10/12/2025

looking striking in red at the event last night in Sydney - iconic ❤️

looked fabulous last night at the 2025 Tik Tok Awards, wearing 🩷
26/11/2025

looked fabulous last night at the 2025 Tik Tok Awards, wearing 🩷

showing up the 2025 Tik Tok Awards in style, wearing and 🖤
26/11/2025

showing up the 2025 Tik Tok Awards in style, wearing and 🖤

showing up to the 2025 Tik Tok Awards in style - wearing & 🖤
26/11/2025

showing up to the 2025 Tik Tok Awards in style - wearing & 🖤

What an incredible journey for on Australia’s first season of ‘The Golden Bachelor’ Janette is available exclusively th...
16/11/2025

What an incredible journey for on Australia’s first season of ‘The Golden Bachelor’

Janette is available exclusively through MOT for brand collaborations, content partnerships, and appearances!

Ready to bring a touch of gold to your next campaign?
Please email [email protected] for all enquiries.

We are so excited to welcome to the MOT family! Sharing content that makes students want to do better and feel better. ...
27/10/2025

We are so excited to welcome to the MOT family! Sharing content that makes students want to do better and feel better.
For all enquiries please email: [email protected]

Race day glamour - turning heads at Stakes Day with 🩵
25/10/2025

Race day glamour - turning heads at Stakes Day with 🩵

We are so excited to welcome to the MOT Family! Janette, who is a contestant on Australia’s first season of ‘The Golden...
23/10/2025

We are so excited to welcome to the MOT Family!

Janette, who is a contestant on Australia’s first season of ‘The Golden Bachelor’, makes her 60s look more like a launch than a wind-down, living proof that later life can be bolder, brighter, and a whole lot more interesting. A Pilates instructor and functional movement coach for more than twenty-five years, Janette has built her world around wellbeing, curiosity and saying yes.

For all enquiries: [email protected]

& blue carpet ready to celebrate 50 years of and life-changing skincare 🩵
13/10/2025

& blue carpet ready to celebrate 50 years of and life-changing skincare 🩵

Our teaming up with for the launch of their new Mini Rolls - we love a successful partnership 👏🏽❤️
10/10/2025

Our teaming up with for the launch of their new Mini Rolls - we love a successful partnership 👏🏽❤️

30/09/2025

showcasing new Metal Detox Range 👏🏽

Address

Sydney, NSW

Opening Hours

Monday 9am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61293586868

Website

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