Forward Communications

01/09/2023

✨VOTE FOR US!✨

If you’ve ever listened to our PR podcast “It’s PR Darlings” and found the useful we’d love you to sling us a vote in the Australian Podcast Awards Listeners’ Choice category.

Here’s the link! https://www.australianpodcastawards.com/voting

My co-host-with-the-most Jo Stone + I are about to launch a new season with a new sponsor. Thanks so much for the support ❤️

06/04/2023

Happy Easter 🐣 beautiful people + thank you for another quarter of support.

Sharing a cute image here from last week’s content shoot with Australia’s best occupational therapy group …the sneak peeks are truly adorable.

Follow their page to see them drop over the coming months.

Who says you should never work with children or animals?

Photography:
Styling:
Models: Lenny + Lenny ()
Creative Director:

01/02/2023

“To know what people need in a crisis and be able to show that you understand that is just empathy in cognitive form. There’s often a tussle about whether empathy is a trait or a skill. Most research now lands on there being different types of empathy. Cognitive empathy, the ability to recognise, understand and predict how others will respond in certain situations, is regarded as a skill that can be learned.”

Empathetic leadership is not some magical superpower – it’s a necessary skill in a time of crisis.

28/01/2023

Internal communications trumps all other form of communications when it comes to trust in latest survey results.

11/09/2022

Thank you Gold Coast Bulletin for snapping Forward Communications’ MD Greer Quinn alongside ex-ABC’s Dea Clark at the Women in Media conference at Bond University.

It was truly a privilege to mingle among our media idols - and even better that this was in our hometown!

Also amazing to catch up with It’s PR Darlings co-host Jo Stone…after doing so much collaboration remotely, our face-to-face encounters are all the more meaningful.

19/08/2022

✨Two ways to learn about using the media convention of an “off-the-record”.✨

1. 🤩 Watch this clip with cousin Greg.

2. 🤩 Come along to IABC Queensland’s hybrid, not-for-profit (everyone welcome, not just members) next Wednesday with special guests + media legends Michael Coombes + Craig Johnstone. Event is hosted by Jo Stone (Youngleson) + I. It will run like a live version of one of our It's PR Darlings podcast episodes. Tix in below link. event is at Brisbane’s Paddo Tavern where you can join us for a drink, nibble + chat, but you’ll need to wear shoes. Online will be via a Zoom link + uggies are just fine.

➡️ Both fun ways to learn, but #2 might make your off-record comments/actions a little more watertight + you’ll also learn how “backgrounding” is different (and which convention is appropriate in which circumstance).

➡️ We’ll also be unpacking exclusives and embargoes and how they might be applied in digital + broadcast media.

➡️ Event details + tix: https://lnkd.in/eusekER5 (DM me + I can send if you are seeing this on Insta)



Shoutout to organisers Liam McNaught, Melanie Loy + Brooke Donovan for helping to bring the Queensland communications industry together.

22/07/2022

“Micro is mighty” was the resounding consensus following our panel discussion alongside Jo Stone, Jessica Ridley, me (Greer Quinn) + Michelle Bates at Mumbrella’s in Sydney about the pluses and the pitfalls of going solo as a micro PR agency.

✨It’s been amazing to connect with communicators, creatives + freedom seekers during these past few days with some of the industry’s best and brightest.

✨Normally, during an economic downturn, comms/PR is seen as a luxury item + often the (mistakenly) first function to be on the chopping block for big corporates + SMEs alike.

✨But the complications + nuances of Covid-19, have meant that there’s currently a dearth of in Australia.

✨Part of that is because we’re not accessing the same levels of cross-pollination from the other English-speaking countries such as the UK, Canada, America + NZ.

✨The other piece of the story is that the past few years of existential threats has meant there’s more to communicate.

✨From public health messages, correcting/addressing disinformation, providing more support to increasingly skeletal newsrooms, keeping important social issues top-of-mind + communicating the perils of climate change, there’s been a high need for words, connection + scaling of messaging.

✨In amongst this apocalyptic rubble + trouble is a light 💡 (as is frequently the case when it comes to the most resilent of the planet’s species, humans) in the form of micro-PRs bandying together to support one another.

✨Big shoutout to my fellow panelists + all the amazing digital + support groups who have kept me lifted, optimistic + strong throughout this year + all of the years.

✨And, an extra special thanks to my It’s PR Darlings co-host with the most Jo Stone who has kept me giggling, learning + engaging (wish I could add “growing” here, but we remain the “long and the short of it”).

✨Shout out to Jessica Ridley of BTW MEDIA who spoiled us rotten by hosting post-event drinks (Jo + I finally got to honour our Ab Fab inspiration with a glass of champagne 🥂).

✨And the adorable Michelle Bates of Commsgrad + Bango Group, who will forever be our “Bradbury” after stepping in + keeping our numbers even when the lovely Elle Kress was too unwell to join the stage.

29/04/2022

In this post-truth era, PR practitioners also need to be hyper aware of the importance of fact-checking/verification.

The stranded family and the Ninja warrior: does The Saturday Paper’s legendary flood rescue story stack up?

15/04/2022

“It’s not just the waste of time and scarce attention that matters; it’s the continual chipping-away of trust. An autocracy can deploy propaganda or use fear to motivate the behaviors it desires, but a democracy depends on widely internalized acceptance of the legitimacy of rules, norms, and institutions. Blind and irrevocable trust in any particular individual or organization is never warranted. But when citizens lose trust in elected leaders, health authorities, the courts, the police, universities, and the integrity of elections, then every decision becomes contested; every election becomes a life-and-death struggle to save the country from the other side. The most recent Edelman Trust Barometer (an international measure of citizens’ trust in government, business, media, and nongovernmental organizations) showed stable and competent autocracies (China and the United Arab Emirates) at the top of the list, while contentious democracies such as the United States, the United Kingdom, Spain, and South Korea scored near the bottom (albeit above Russia).”

It’s not just a phase.

01/01/2022

“After more than two decades as a subeditor, I know language is alchemy and there’s no exact prescription for good writing.”

When it comes to grammar, everyone has a pet peeve – and it’s not just nerdy nitpicking. Let us know in the comments what yours are

17/12/2021

"While the public go to social media for ‘entertainment', we need to re-think how this new type of ‘entertainment news' is being taken literally by society, and undermining our sense-making."

For those of you who thought misinformation might take a break in 2021, you were in for a shock. Luckily, fact checkers were at the ready to fight it in the second year of the pandemic.