15/12/2025
Not every camera angle is about the subject.
Sometimes, it’s about the space. The mood. The build-up.
This was before the doors opened. Camera tucked quietly up on stage, set for a time-lapse. Not flashy. Just observing. Because events aren't just about the keynote, they’re about the energy before it all kicks off. That tells a story too.
For my clients in events and marketing: the “before” matters. It's where anticipation lives.
People arriving. Finding seats. That first handshake.
Moments that feel small, but stitch the whole experience together.
That’s why we show up early. Think laterally. Look for shots that support the story, not just fill a frame.