Pryzm

07/12/2020

Unconventional strategies are the best way to tackle larger, stronger competitors online. Here's a great article on how Joe Biden's team did just that throughout the 2020 election campaign.

The campaign’s empathetic digital strategy held up surprisingly well against President Trump’s passionate digital following.

22/09/2020

Pryzm is proud to welcome new client !

We'll be working with management to increase attendees into their brand new, state-of-the-art centre in Balcatta.

07/07/2020

Pryzm Director Harley Mitaros was the main guest on the popular West Australian sports podcast 'Leadership in Sport'.

Part A of the Interview here: bit.ly/SportsPod-HarleyMitaros

15/06/2020

Everyone talks about 'the Facebook Algorithm' - so why not just share it instead?

It's a pretty simple overview - stay more relevant and pay more than the other business, and you'll beat them to better ad space on Facebook more frequently.

The important thing to note here - if you're spending $0 on Facebook ads, then it's 0 x the relevance; and of course, anything multiplied by 0 equals 0. Zero awareness, zero demand generation, zero lead acquisition and zero sales.

It also points out the following - if you're neck-and-neck on spend with your competitors, then the QUALITY of your ads becomes paramount to beating them to leads.

This is where marketing professionals come in - think high quality creative, incentives to become a lead and putting sales-ready processes in place.

So if you're ready to increase business, ask yourself these three questions:
1. What is/are my business goal(s)?
2. Who is my audience?
3. How will I measure my results?

For help through the process, get in touch with us at Pryzm - [email protected] or www.pryzm.com.au.

11/05/2020

Clear, concise thought leadership from a brand builds trust and credibility in the business.

Great to have started working with activIT systems on the series called , sharing their limitless expertise of cyber-security, privacy, productivity and efficiency.

17/04/2020

"(Sport) might learn to adapt to a broader business and have more diversified business."

Pryzm Director Harley Mitaros spoke on private podcast with University of Western Australia lecturer Nat Benjanuvatra to masters students of sports marketing earlier last week about the direction of the sports industry following COVID-19.

13/02/2020

Pryzm is proud to announce the launch of Karalee Katsambanis' new author website.

Read about the site and her new book "Step Parenting with Purpose" here: bit.ly/PryzmStepParenting

Pryzm is proud to launch the new website for Karalee Katsambanis’ book ‘Step Parenting with Purpose’.

12/02/2020

Pryzm proudly mentioned on Sky News Australia.

It was a pleasure to work on Karalee Katsambanis' new website for her new book "Step Parenting with Purpose." Karalee was a pleasure to work with and we're very pleased with the final product.

Make sure you check out the new site at https://www.karaleekatsambanis.com/ and pre-order the book, due for release this March.

13/12/2019

A pleasure to talk all things social media to the Kookaburras (men's ranked 1st globally) and the Hockeyroos (women's ranked 2nd globally) on Tuesday.

Pryzm Director Harley Mitaros delivered a social media crash course to Australia’s National Hockey Teams, known as the Kookaburras (Men) and the Hockeyroos (Women).

21/06/2019

The evolution of social media market share.

21/05/2019

What a season!

It was a cruel way to end, but there's so much to be proud of following another campaign involved with Perth Glory.

Thanks to the tireless work of the club's staff, we , broke a number of our Hyundai A-League attendance records, including 219,284 attendees coming to our home games, set a new membership record, which all helped to culminate in an A-League Grand Final record of 56,371 fans packing out Optus Stadium on Sunday.

Pryzm would like to thank Chairman Tony Sage, CEO Tony Pignata and Media Manager Gareth Morgan for their continued faith and partnership with our company.

08/04/2019

An incredible result for Perth Glory and for Pryzm last month, as 17,856 spectators packed HBF Park, breaking the club's six-year old Hyundai A-League attendance record.

On the back of a six-week advertising campaign implemented by Pryzm, Perth Glory FC have broken their Hyundai A-League attendance record against Melbourne Victory.