13/01/2026
Publishing a strong piece of thinking already creates value - especially when it runs on a platform with real reach.
What distribution does is multiply that value: it extends the shelf life, reinforces brand consistency, and turns one article into a repeatable asset across channels.
For Williams + Hughes, we developed and published a thought leadership piece with Business News, then managed the rollout through W+H’s platforms, including LinkedIn; ensuring the messaging stayed on-brand, the pillar mix was clear, and the feature was unique and valuable to the reader.
The result wasn’t just an article. It was a distribution system that:
✔️ Extended the shelf life and engagement of the original piece
✔️ Reinforces brand consistency via third party verification, increasing trust
✔️ Turns one publication into a series of usable, engaging touchpoints
While we specialise in organic content, we've used paid campaigns multiple times with clients across social media, traditional and digital media, with fantastic results.
Want to find out more about how we can help your business in 2026? Send us a DM or email us at [email protected].