Leverage Media Perth

Leverage Media Perth We're a boutique agency specialising in strategy, creative, PR & training for brands across Australia

19/05/2026

Tilly is back to share some more insights this week! This time, it is about why SEO isn't what it used to be.

For years, businesses were told to post as much content as possible to rank highly on Google. More blogs, more pages, more keywords. But the reality is that approach just doesn’t work the same way anymore.

The priority now? Building trust and demonstrating expertise.

Google is getting smarter. It’s constantly checking whether the content on your website aligns with your services, your messaging and the value you actually provide. If things feel disconnected, it can work against you rather than for you.

That’s why consistency across your marketing matters more than ever. Your website, LinkedIn, Instagram and even your word-of-mouth referrals should all feel connected and aligned.

Because marketing is an ecosystem, every piece impacts the next.

This is also why we believe a strong strategy comes first at Leverage. We don’t want to post for the sake of posting - we want every piece of content to have purpose, and work together to support your business growth long term.

Not sure what your business should be posting? Reach out to us at [email protected]. We’d love to help.

30/04/2026

Think customers move slower during times of uncertainty? Think again. 60% of buyers move faster - and 80% go with their preferred supplier.

How do you make sure that’s you? .hill with this week’s video from the team - send us your questions!

15/04/2026

Weekly video content is back - and we’re not holding back!

WA’s economy remains strong, but costs are up, talent attraction and retention remains a core challenge for employers, and every dollar is being tracked harder than ever. That means your marketing needs to work harder than ever too.

In this week’s video, our founder Lanna Hill is sharing what we’re seeing right now with businesses across multiple sectors in WA, and what it actually takes to make marketing work for your whole business, not just your social media feed.

We’re doing this every week, so share and help us get to 1,000 followers so we can do Instagram Lives instead! (And don’t forget to let us know what your questions are)

The way SEO impacts the marketing funnel has changed, and if you're not optimising for the new SEO, your marketing won't...
31/03/2026

The way SEO impacts the marketing funnel has changed, and if you're not optimising for the new SEO, your marketing won't perform the way it did before.

The short version? SEO now impacts the entire funnel, not just the top, by making your company more visible and ranking higher based on authority.

1. Awareness:
SEO puts your brand in front of people searching for answers.
✔️ Create content around broader topics and focus your keywords around real pain points tailored to your audience. This will make you discoverable to people before they even know they need you.

2. Consideration:
As buyers dig deeper, optimised content helps you show up for comparison, review, and solution-based searches.
✔️ This is where you educate, build trust, and clearly differentiate your brand.

3. Conversion:
High-intent searches create quality opportunities.
✔️ The SEO needs to be good on your product/pricing pages so you rank when a customer is ready to buy.

4. Loyalty:
Your ranking abilities don't end after a sale.
✔️ Content, like FAQs, cross-promotional pages, and support resources that are optimised for any follow-up, keep customers engaged and coming back for more.

If you are only optimising for traffic and ranking, with no social SEO, authority or AI / GEO strategy, you are becoming less visible to potential customers.

Leverage specialises in marketing that works as a system, and integrates with your organisation. Send us an email at [email protected] to find out more about our retainer packages and how we can help your organisation.

Earlier this week, Tilly led an on-site shoot to capture the team from Wiliams + Hughes in action. Working alongside Fre...
19/03/2026

Earlier this week, Tilly led an on-site shoot to capture the team from Wiliams + Hughes in action. Working alongside Fresh Perspectives Media, we focused on real moments to showcase how the team collaborates and the culture behind the work.

Williams + Hughes is one of Western Australia's pre-eminent law firms. The team specialises in commercial law, litigation, and dispute resolution, offering pragmatic and commercially astute advice to a diverse client base.

We’ve been working with the team on a more integrated marketing approach to reflect the depth and breadth of experience the firm is known for, and we’re proud to be part of what’s next!

B2B marketing has shifted significantly over the past decade - and most of us are still thinking in the old terms.It use...
02/03/2026

B2B marketing has shifted significantly over the past decade - and most of us are still thinking in the old terms.

It used to be fairly linear: run campaigns, post consistently, invest in SEO and measure each channel on its own.

Today, that approach rarely delivers sustained impact.

Buyers are doing deeper research. Leadership visibility shapes perception. Technical content builds credibility. Search presence reinforces trust. And all of it influences decisions long before a formal conversation begins.

No single channel carries the weight anymore.

The businesses seeing stronger results are thinking in ecosystems, where strategy, content, search and brand work together in a structured, commercial way.

That’s not just where we focus at Leverage - it’s one of our specialties.

Over the coming weeks, we’ll be running a series of free webinars exploring what an integrated B2B marketing ecosystem looks like in practice, and how to build one that supports long-term growth.

Want more info about how we can help your business, or further info on the webinars? Reach out at [email protected], or DM us to register your interest.

Many people still think of SEO as a game of keywords or Google ad spend. In reality, that version of SEO is dead. Modern...
23/02/2026

Many people still think of SEO as a game of keywords or Google ad spend. In reality, that version of SEO is dead.

Modern search engines and AI models now prioritise technical authority - meaning they want evidence of your real world expertise, the depth of your project history on your website or the unique insights of your leadership team on LinkedIn.

At Leverage, we know that marketing only works when it’s treated as an integrated ecosystem within your business, where every lever supports the next.

Starting next month, Leverage is hosting a series of 10 free webinars to share more about each part of the ecosystem, how it’s changed for business owners and leaders, and what you need to know if you want to move away from tactical marketing, and create your own integrated authority engine.

If you’d like to join us for the first session, send us a DM or comment below and we’ll confirm the details.

One size does not fit all in marketing.We work across multiple industries, and that context matters. What resonates in o...
18/02/2026

One size does not fit all in marketing.

We work across multiple industries, and that context matters. What resonates in one sector can miss the mark entirely in another.

Effective marketing starts with understanding how a business actually works: what it offers, who it serves, the language it uses, and the decisions that shape it day to day. Without that context, marketing becomes generic noise.

That’s why we work closely with our clients. We take the time to understand their operations, their teams, and their commercial realities, so the strategy reflects the business, and not a generic template.

When marketing is grounded in real understanding, it’s clearer, more credible, and far more effective.

If you’re looking for marketing that’s built around your business (not forced onto it), let’s talk.

While it can feel tempting to let marketing fall to the bottom of the list when things get busy, an empty pipeline can b...
11/02/2026

While it can feel tempting to let marketing fall to the bottom of the list when things get busy, an empty pipeline can be a harsh reminder of the importance of consistency - regardless of whether it's your personal brand or your company brand.

Looking to build your personal brand more confidently in 2026, or understand how your leaders can increase their visibility? Here are some of our top tips to solidify your personal brand on LinkedIn.

✔️ Show up regularly and with intent
Comments and conversation build visibility, credibility, and real relationships. Posting for the sake of posting doesn’t.
✔️ Grow your network on purpose
As much as it can sometimes feel like Facebook, LinkedIn is still a networking platform. Set a 20-minute weekly calendar block to connect, follow, and engage to get better ROI on your time.
✔️ Use your Featured section properly
If someone reads one thing, make it count. Pin your best proof: capability, key posts, credibility builders, or a clear 'start here'.

We highly recommend doing a sense check on your digital footprint every six months. Is your profile still relevant? Are your team members staying consistent and engaging with your content?

If you or your team need help with personal branding, the team at Leverage is here to help. Reach out and let's talk about how our LinkedIn management or training for teams can help.

https://loom.ly/VrxiTGs

A new chapter for both and .From 2 Feb, we’ll be working from One Two Five by , inside Brookfield Place at 125 St Georg...
24/01/2026

A new chapter for both and .

From 2 Feb, we’ll be working from One Two Five by , inside Brookfield Place at 125 St Georges Terrace.

The space is a brand new and custom-designed space, spread out over three levels in one of the best business locations in Perth. We also love the fact it’s built for how we actually work - strategy sessions, workshops (more of that in 2026!), and the kind of focused client work that needs space to think.

If you’re in the city, come and say hello once we’re in!

Address

Level 3, 125 Street George’s Terrace (c//One Two Five By Hub)
Perth, WA
6000

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