http://www.elamazurcreative.com/

Ela Mazur Creative, Perth (2025)

06/11/2025

1. Answer one question you always get from clients
2. Share the biggest mistake people make before working with you
3. Break down a common myth in your industry
4. Show your morning routine as a business owner
5. Share a before and after transformation or result
6. Walk through your client onboarding process
7. Explain who your offer is perfect for
8. Film a quick tip your audience can apply today
9. Share what you wish you knew when you started
10. Talk about a time you failed and what you learned
11. Show your workspace or favourite tools
12. Share your favourite productivity hack
13. Do a time-lapse of you working or packaging orders
14. Share your biggest win this month
15. Talk about your core values and why they matter
16. Walk your audience through a mini tutorial
17. Show a DM or email where someone thanked you
18. Talk about how your business has evolved
19. Use a trending audio to highlight a lesson or tip
20. Share the story behind your most popular offer
21. Show what a typical client journey looks like
22. Talk about something people get wrong in your niche
23. Create a “do this, not that” style video
24. Share a tip that goes against the grain
25. Show a sneak peek of your offer in action
26. React to a popular post with your perspective
27. Share a behind-the-scenes look at your day
28. Offer a reminder your audience needs to hear
29. Break down the process behind a recent result
30. End with a call to action: follow, DM, or grab a freebie

SAVE ME 🫶🏽

05/11/2025

November is peak noise on the ‘gram—sales, holiday launches, and end-of-year content flooding the feed.

If you want to stay visible (and actually get engagement), you need to be smart about what you’re posting.

These 5 trends are what we’re leaning into with our clients right now, and they’re working.
 More saves, shares, and profile visits… without needing to post every day or jump on every trend.

Each one is easy to tailor to your biz, your offers, and your audience.
 Think: high impact, low effort.

Try one this week and see what lands. Then repeat.

PS: If you’re ready for a done-for-you content strategy that’s already aligned with what’s working now—DM me or check out my Social Media Management options.

We have one spot left for this year and then won’t be taking on any new clients until mid-January 2026.

 

02/11/2025

👇

1️⃣ Email Marketing

First, make sure that your email marketing list is up to date.

Now would be a good time to make a post about it and encourage people to sign up.

Then create an email marketing campaign for your sales.

Set your emails to go out two weeks before, one week before, the day before and each day of the sale...

2️⃣ Set up Instagram Shopping

If you haven’t already, set up Instagram shopping before Black Friday and Cyber Monday roll around.

This will allow your audience to easily shop your products.

And during this time, you’re going to be competing with A LOT of other brands, so ease is one way that you can stand out to your audience.

3️⃣ Revamp your Bio

There is going to be so much competition during Cyber weekend, so make sure that your bio is easy to read and understand quickly.

If you have a discount code, add it to your bio!

Make sure all the links are up to date and working.

Add in the sale details, you can change it later.

4️⃣ Schedule your Content in Advance

The last thing you want to be doing during this busy weekend is spending time posting and creating content.

Batch create all of your content and schedule it to be posted in advance.

You’ll have way more time to spend interacting with your audience and working on preparing orders!

5️⃣ Increase Interaction with your Audience

A few weeks before Black Friday (that would be now) start to increase your interactions with some current followers, new followers and any clients.

Follow, comment, DM, and just start to build some genuine connections with people who are your ideal customers.

Keeping you top of mind.

Don’t forget to save this and action it!

30/10/2025

I recently did this with a post that performed really well a few years ago. 
Reels were taking off back then, and it was much easier to go viral.

Right now, we’re seeing a similar pattern happening with the REPOST feature on the gram.

We’ve had multiple clients go viral—again and again—just by using it.

So I decided to test it out for myself too…

I found a post that did really well a few years ago, turned it into a graphic, and made it super easy to repost.

I knew it would do well—but I wasn’t expecting it to hit the millions!

When you try this, make sure it’s something that truly resonates with your audience. 
You want content people will see and instantly click share or repost.

These two features combined are creating the same kind of snowball effect we saw when Reels first launched—and it’s easy to add into your content strategy right now.

Got a question about how to do this for your own content? Drop it below 👇

 

18/10/2025

Kinda joking… but also kinda not:
Instagram lately feels like — some content goes OFF 💥
and other posts… just quietly convince people to unfollow you 🙈

It comes in waves.
You post something and it pops off, gets reshared, saves, engagement. You feel like you're back.

Next post…ghost town.
It’s honestly wild how inconsistent it can feel sometimes.

And when you’re showing up all the time, creating content, thinking of ideas, writing captions, filming, editing — it can feel like such a slog when nothing’s really landing.

So the big question is: why keep going?

Here’s what I always come back to:

→ How long can you realistically commit to this?
→ Do you actually have a strategy or just vibes and Canva?
→ If something’s not working… adapt.
→ If something is working… do more of that, on repeat.

No one wants to post into the void.
But also most people stop just before the traction kicks in.

The key is to have a strategy and not just wing it.
When you have something to follow, it’s much easier for you to adjust and look at your insights for clear direction as well.

Inconsistent results often happen from inconsistent posting.
Where as you have support in the right places with your content, it can make all the difference!

18/10/2025

Kinda joking… but also kinda not:
Instagram lately feels like — some content goes OFF 💥
and other posts… just quietly convince people to unfollow you 🙈

It comes in waves.
You post something and it pops off, gets reshared, saves, engagement. You feel like you're back.

Next post…ghost town.
It’s honestly wild how inconsistent it can feel sometimes.

And when you’re showing up all the time, creating content, thinking of ideas, writing captions, filming, editing — it can feel like such a slog when nothing’s really landing.

So the big question is: why keep going?

Here’s what I always come back to:

→ How long can you realistically commit to this?
→ Do you actually have a strategy or just vibes and Canva?
→ If something’s not working… adapt.
→ If something is working… do more of that, on repeat.

No one wants to post into the void.
But also most people stop just before the traction kicks in.

The key is to have a strategy and not just wing it.
When you have something to follow, it’s much easier for you to adjust and look at your insights for clear direction as well.

Inconsistent results often happen from inconsistent posting.
Where as you have support in the right places with your content, it can make all the difference!

Ela Mazur Creative

06/11/2025

05/11/2025

02/11/2025

30/10/2025

18/10/2025

18/10/2025

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