Ela Mazur Creative

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Ela Mazur Creative

Learn how to use Instagram to grow your business!

09/09/2026

Comment CONTENT PLAN and I’ll send you my free 1-month content plan to help you plan what to post next 👇🏼

Edits is becoming SO much more than a video editing app!

I’ve actually been hoping this would happen, yay! 🙌🏽

You can now create carousel posts directly inside Edits, and once you switch the Carousel Editor on in Labs, you can start building them using your own fonts, colours and branding.

My tip would be to create a few carousel templates, save your branding and give yourself a system you can come back to each time you need to create.

Especially with Edits also coming to desktop, I’m very interested to see where this goes.

Being able to create more of your Instagram content within the same ecosystem, across desktop and mobile, could make content creation SO much easier for business owners.

Share this tutorial with someone who needs to know about this update!

05/09/2026

Instagram putting more attention into its desktop experience makes a LOT of sense for business owners (and social media managers like me) who aren’t creating everything inside the app.

The amount of times I’ve created a Reel, written the caption, sorted the graphics… only to then send everything to my phone just so I can post it 🙃 The flow just isn’t there!

It’s a small extra step, but when you’re creating and managing content every week, those little steps add up.

Being able to create on your desktop, write the caption, add your hashtags and schedule it without moving everything over to your phone just makes sense.

And now that we can post Stories from desktop too, I’m very curious to see whether Story scheduling is next 👀

Instagram definitely seems to be putting more attention into making desktop a bigger part of the content creation process, and I’m here for anything that makes creating and managing content easier.

I’ll keep testing these updates as they roll out and sharing the ones that are genuinely useful for running your business.

02/09/2026

If you create Reels for your business but would MUCH rather edit them on a bigger screen… this is good news.

Meta is bringing Edits to desktop, with the ability to move your workflow between mobile and desktop. Yes they have made an OFFICIAL announcement about this 😉

There’s no confirmed release date yet, but I’m very interested to see how this fits into Instagram’s bigger push towards giving us more desktop functionality.

Because anything that makes creating content faster and easier gets a yes from me.

I’ll be testing it when it rolls out and sharing whether it’s actually worth using.

31/08/2026

Instagram has started rolling out the ability to create and post Stories directly from your computer 👏🏻

If you’re managing your own social media alongside everything else in your business, this is a handy little update.

Especially if you’re already creating your graphics in Canva, editing content on your computer or have all your photos and videos saved there.

No more sending it to your phone first just so you can upload it to Stories. No more failed air drops or it not downloading from the Canva app…

You can now head to Instagram.com
→ your profile
→ click the blue +
→ Story
→ upload and post

And… if you want to schedule your Stories ahead of time, you can still do that through Meta Business Suite.

If you can’t see it yet it’s being gradually rolled out (like every other update IG does), so keep an eye out.

Save this for when the update hits yours!

28/08/2026

Comment WORKSHOP and I’ll send you the details for our Perth workshop on 23 September. Only 5 spots left!

Your audience doesn’t automatically know how good you are at what you do.

They don’t see the years of experience behind your business.

They don’t hear the conversations you have with clients.

They don’t know about the results you’ve created, the processes you’ve refined or everything you’ve learnt along the way.

They only know what you show them.

I think this is where so many experienced business owners get stuck with content.

When something feels obvious to you because you’ve been doing it for years, you forget that it isn’t obvious to the person who needs your help.

Or you know SO much that narrowing it down into a clear message and a few content pillars feels impossible.

The answer isn’t necessarily to create more content.

It’s getting clearer on what you want to be known for and intentionally creating content that reinforces it.

That’s exactly what Elsa The Business Mentor and I are going to help you work through in person.

We’ll cover:

→ Your unique point of view and what you want to be known for
→ Your thought leadership, positioning and signature frameworks
→ How to audit your Instagram account
→ Creating content pillars that actually reflect your expertise
→ Turning those pillars into content ideas
→ How to plan those ideas into an actual strategy
→ What to pin to the top of your Instagram profile
→ The Instagram golden rules I recommend sticking to

Plus, Kaitlyn and I will be doing 15 minute mini Reel filming sessions with each attendee so you can start putting it all into action while you’re there.

23 September | 9:30am to 12:30pm
Panorama Club, Leederville
Only 5 spots left

Comment WORKSHOP and I’ll send you the link.

27/08/2026

Instagram doesn’t just want you to scroll anymore. It wants you to SEARCH.

If you’re using Instagram to market your business, this is a shift worth paying attention to.

Think about the things you’d usually Google.

I looked at my own recent Instagram searches and found:

“school holiday activities Perth”
“winter outfit ideas”
“healthy snack ideas for kids”
“wedding guest dress”

I’m already using Instagram like a search engine without really thinking about it.

Instagram gives us something Google doesn’t always give us as quickly: visual results, real people, recommendations and social proof.

What does this mean for your content…

Keywords matter!

Instead of relying heavily on hashtags, Instagram is looking at the words you use in your:

→ Captions
→ Reel covers
→ On screen text
→ Profile name
→ Bio

If you’re a Perth wedding photographer, say “Perth wedding photographer.”

If you share easy meal ideas for busy mums, use phrases like “easy meal ideas for busy mums.”

Think less about what sounds clever and more about what your ideal client would actually type into the search bar.

A few things I’d be doing now:

✔️ Identify the phrases your ideal client is searching for
✔️ Naturally include them throughout your content
✔️ Make sure your bio clearly says what you do, who you help and where you’re located
✔️ Create posts answering the questions your audience is already asking
✔️ Before creating content, ask: “What might my ideal client be searching for today?”

Because your next client might not discover you while scrolling.

They might be actively searching for exactly what you do.

this isn’t really new information and stuff that we were already doing in our actual bios in order for people to find us but now it’s important to also do it in all of our content.

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Perth, WA

Telephone

+61400048802

Website

http://www.elamazurcreative.com/

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