24/10/2024
Taking a VERRRYY brief intermission from pumping out client content to reintroduce myself to the new faces around here 🥹
Hi, I’m Sof — the face behind .
A lot of people ask me where my content skills have come from and to be honest, this is nearly a decade in the making.
When I was 11 years old, I started helping in the family business (a digital marketing agency) by copywriting, designing social media graphics and creating branding assets for other small businesses.
↳ So yes, I spent my summer breaks and non-homework times on Adobe Illustrator, Photoshop, InDesign and Premiere Pro. ✨ Well before Canva and Capcut became a thing hehe.
↳ And no, most of the clients didn’t realise I was 11. 🤣
From 13 years old, I LOVED using Adobe After Effects to animate motion graphics and edits of movies and TV shows. I actually had a secret account where I posted these video edits and they averaged 30k-100k views 😂
↳ So I’ve always been attuned to creating emotional, dramatic ‘Reels’ before Reels were even a thing. Videos that kept people coming back to replay it over and over because it made them FEEL something.
Across the years and my roles in both fitness and fashion industries, I’ve always helped with social media content. For nearly 2 years, I’ve captured instore content for Perth’s biggest bridal boutique and helped them show the faces behind the business. I also study Social Media Marketing through a fashion business school!
And now, just under 3 months since launching…
↳ I help the most incredible brands capture their own authentic and high-quality content.
↳ And I capture special experiences in a way that makes you feel as strongly as you would’ve felt being in that same room.
The most common reaction from clients and their audiences?
→ Goosebumps.
Why?
Because they FEEL the power through the screen. The power captured by 🤳
