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Wanderlust Communications

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Perth, WA
Wanderlust Communications

Wanderlust Communications is a Perth-based marketing agency specialising in tourism and destination marketing.

We plan and deliver marketing that inspires people to travel and helps places thrive. Wanderlust Communications offers a range of services including traditional and online public relations, online communications strategy, workshops and training, copywriting, workshops and social media implementation and management. We can work with you on a project basis, or to create and implement your entire com

munications strategy. With a specialism in tourism, we understand the importance of effective communication and can help integrate and maximise your strategies to create the most impact.

04/06/2026

Most destination marketing strategies have one thing in common: they sit in a drawer and collect dust 📋

Not because the people behind them don't care, but because they generally lack clear implementation paths, muddled goals or lack strategic oversight. Think broad audiences, vague goals, and a content calendar filled with activity that looks busy but doesn't convert.

Swipe through to find out which of the three most common mistakes might be holding your destination back, and what to do about it 👉

📖 Read the full article
https://www.wanderlustcommunications.com/insights/why-most-destination-marketing-plans-fail

26/05/2026

Work trips “on-site” for the win! ✨

Are you finding beautiful imagery alone doesn’t cut it on social anymore? Operators and destinations increasingly need content that makes people feel something and stop scrolling. Content that tells a story and has them mentally booking the trip before the reel even ends.

That was the whole mission behind our recent project with Tourism Western Australia 🧡

Kelly and Amy joined an incredible group of travel advisors on a fam trip through Karijini National Park, helping them turn real travel moments into short-form content that actually inspires bookings. Think Reels, carousels, scroll-stopping hooks and storytelling angles. We were also shooting content for Tourism WA's own channels, adding to their library and creating for IG and TikTok along the way.

📍 Karijini National Park, Western Australia

13/05/2026

The definition of luxury travel has changed, and most destinations haven't caught up yet.

High-value travellers are looking for more than five-star hotels and champagne on arrival. They want depth, access, meaning, and experiences that feel designed for them.

The good news? You don't need a six-star hotel to attract them. You need intention, authenticity and experiences that stay with people.

Swipe through to understand who these travellers are, what they actually want, and how you can give it to them.

Read the full article here: https://www.wanderlustcommunications.com/post/premium-is-the-new-mainstream-what-destination-marketing-organisations-need-to-understand-about-hig

12/05/2026

Last spots available on our May Meta Ads Mastery Course! ✨

If Facebook and Instagram Ads are on your “I really need to learn this properly” list… this is your sign.

We’ve still got a few final spots for next week’s Meta Ads Mastery workshop on 20 May from 10am to 1pm in our lovely Perth offices. This hands-on workshop is designed for business owners and marketers who want to stop guessing and start running ads strategically.

In this hands-on session, we cover:
• campaign structure
• targeting and retargeting
• ad creative that actually converts
• how to read performance properly
• common mistakes wasting ad spend
• top tips and best practice

The feedback from past sessions has honestly been incredible. People leave feeling confident, capable and excited to finally understand Ads Manager properly.

It’s also a great EOFY investment if you’ve been looking to upskill yourself or your team before the new financial year!

Book your spot now, we're limited to 10 people so we can be really hands-on and tailor the curriculum to suit our attendees.

https://events.humanitix.com/meta-ad-mastery

06/05/2026

People think destination marketing is just… posting nice content, or running ads, or hosting influencers.

And yes, all of those things matter, but not when it's a scattergun approach.

Effective destination marketing is strategic. You need to know who you want to attract, when they should come, where you want to send them, and what story will actually make them choose you.

Without that, you’re just doing things for the sake of it. With a proper strategy in place, everything starts to work a lot harder. It’s the difference between being busy… and being effective.

We've created Destination Marketing Strategies for organisations like Perth Wildlife Encounters and the City of Armadale. Need help with yours? Get in touch today!

17/04/2026

Not just pretty posts ✨

From big-picture thinking to scroll-stopping content, here’s what we bring to the table:

💡 Strategy & Destination Marketing
We don’t do guesswork. We map out where you are, where you want to go, and how to get there

🎥 Content & Storytelling
Because people don’t connect with ads, they connect with stories. We make yours impossible to ignore.

📱 Short Form Video Production
We create videos that feel native to the platform, not forced. Think less “ad,” more “I’d actually watch this”.

🎓 Training & Workshops
We don’t gatekeep. We upskill your team so you can show up confidently, even without us.

📊 Social Media Management
Consistent, strategic, and never “just posting.” We keep things consistent, intentional, and aligned with your goals (while still leaving room to be creative).

🚀 Campaigns & Digital Advertising
We test, learn, tweak, and repeat to focus on what’s actually working

If you’re ready, you know where to find us 💌

23/03/2026

Boosting posts doesn’t fill tours. Here’s why most operators are wasting money vs what actually works ✅

If you’ve ever spent $$ on a boosted post and got… crickets 🦗, this carousel is for you.

👉 Swipe through to discover:

▶️ The real mistake behind “boosting”
▶️ Why reach alone never equals bookings
▶️ The 3 things every post needs to actually convert
▶️ How to make content that moves people from scrolling → booking

https://www.wanderlustcommunications.com/post/boosting-posts-isn-t-a-strategy-what-it-actually-takes-to-fill-tours-consistently

20/03/2026

Most businesses are still writing content the same way they always have… but the way people find that content has completely changed.

AI tools are now deciding what shows up, what gets recommended, and what gets ignored. So if your reach has been a bit flat lately, it might not be your content, but how it’s being picked up.

Lucky for you, we pulled together a few simple ways to adjust. Have a scroll 👉
Save it for later and follow us if you want more of the stuff that actually works. We’re here 🤝

https://www.wanderlustcommunications.com/post/seo-is-changing-here-s-7-ways-tourism-brands-can-stay-visible

18/03/2026

Curious what powers a digital marketing agency behind the scenes? Peek inside our Macs and discover the tools we swear by, and why they make our work (almost) a breeze 💻🤍

What is your absolute favourite tool out there?

Follow for more behind-the-scenes marketing agency secrets 👀

24/02/2026

✨ Meet the Wanderlust team - baby edition! 🎀🥹 This trend is just too cute to miss! 🫶

Here’s to the little girls who had no idea of the amazing things that were ahead of them.

Address

The Wentworth, Level 2 East, 300 Murray Street
Perth, WA
6000

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm

Website

http://www.wanderlustcommunications.com/

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