Wanderlust Communications

Wanderlust Communications Wanderlust Communications is a Perth-based marketing agency specialising in tourism and destination marketing.

We plan and deliver marketing that inspires people to travel and helps places thrive. Wanderlust Communications offers a range of services including traditional and online public relations, online communications strategy, workshops and training, copywriting, workshops and social media implementation and management. We can work with you on a project basis, or to create and implement your entire communications strategy. With a specialism in tourism, we understand the importance of effective communication and can help integrate and maximise your strategies to create the most impact.

15/09/2026

Armadale's Six Seasons Trail - Campaign and Content Building 🍂

We've just wrapped a Destination Campaign for Experience Perth Hills Armadale's Six Seasons Trail. Six walks built on Whadjuk Noongar seasonal knowledge, not the standard four-season calendar most destinations still market around.

Each trail reads differently depending on the season: flowering plants, birdlife, rainfall and animal behaviour all signal when to walk it and what you'll actually see. So instead of one generic hero video, we filmed a season's worth of stories across the forests, wetlands, granite outcrops and creek lines around Roleystone.

We built the content as real trip-planning tools, not just pretty b-roll; pairing each trail with nearby cafes, parks and stopovers so people can build a full day out of a walk, not just admire it and scroll past.

It's now live across socials, backed by paid spend driving landing page traffic and guide downloads — growing Experience Perth Hills Armadale's database for the seasons (and campaigns) still to come. 🌿

📍 Perth Hills Armadale
🎥 Launch video for Six Seasons Trail

Check out the full article about the projCheck out the full article about the proj over on our website!

https://www.wanderlustcommunications.com/insights/bringing-the-six-seasons-trail-to-life-for-experience-perth-hills-armadale

Last week, Katie and Amy attended State of Social. It was great to hear from inspiring speakers, hang out with clients, ...
04/09/2026

Last week, Katie and Amy attended State of Social. It was great to hear from inspiring speakers, hang out with clients, and meet some wonderful new people!

AI was definitely a recurring theme from the conference, but thankfully the consensus seems to be that it isn’t going to replace us, but it is going to challenge us to rethink what makes marketing and brands human.

Heartening to hear, especially as our ethos is very much about using AI to reduce time spent on boring admin tasks to free us up to be more strategic and creative!

Turns out, bold government social works. 🏆🤍Tourism Western Australia won the tourism category in this year’s State vs St...
28/08/2026

Turns out, bold government social works. 🏆🤍

Tourism Western Australia won the tourism category in this year’s State vs State: Public Sector Socials report by Seamus Boyer. As Tourism WA’s appointed TikTok agency for the last three years, we love seeing our work recognised.

Because in a space where playing it safe is often the easiest option, seeing a government account rewarded for being human, funny and genuinely entertaining feels like a win for the way we think social should be done.

And that’s the bigger takeaway for government and destination marketers: personality is the real key 🗝️

If your social could belong to any organisation, it’s probably time to make it feel a little more like you.

💌 Get in touch if you want your public sector social to feel like something only you could make.

21/08/2026

🌿 🎥 Office days that look like this >>>

We’re so lucky to work with such incredible clients and experience places like this as part of our jobs!

For this one, Katie, Danica and her adorable daughter Ava, headed to Roleystone in the Destination Perth to capture content for the Six Seasons Trail campaign with Experience Perth Hills Armadale , showcasing the beautiful trails and local experiences waiting to be explored.

Have you seen the campaign yet? The weather is looking good this weekend, so if you’re stuck for plans, you can take this as your sign to head for the hills! 👀🥾

AI is changing destination marketing, and it’s much more than a tool for generating content 😌Destination Toronto is usin...
14/08/2026

AI is changing destination marketing, and it’s much more than a tool for generating content 😌

Destination Toronto is using AI to rethink how travellers discover and plan. Brand USA is analysing the questions travellers ask to uncover behaviour patterns.

So before asking AI to write your next caption, ask a better question: What are travellers actually trying to find out about your destination?

Swipe for the two examples we think destination marketers should be watching 👀

Behind every strategy, campaign and piece of content is a team of real people.Lately, we've been balancing stakeholder w...
07/08/2026

Behind every strategy, campaign and piece of content is a team of real people.

Lately, we've been balancing stakeholder workshops, content shoots and campaign planning with walks, workouts, café dates, family time and everything in between.

Here's a little snapshot of life on and off the clock. 💚

Aaand that’s a wrap on July ☕️Less time at our desks, more time where the stories actually happen.From workshops in the ...
31/07/2026

Aaand that’s a wrap on July ☕️

Less time at our desks, more time where the stories actually happen.

From workshops in the Great Southern to content days with clients, strategy sessions, filming in the winter sunshine and a few well-earned glasses of local wine along the way... it's been one of those months that reminds us why we love what we do.

Here's to a month full of good conversations, great clients and plenty of kilometres travelled. Bring on August 🤎

17/07/2026

Last week Amy and Katie headed down to the Great Southern to run industry consultation workshops in Denmark and Frankland River 🍷🤍

This was all part of a new project we've been working on to create the Wine Infused Destination Strategy on behalf of the Great Southern Wine Producers Association.

Over 5 days we had meetings, ran workshops and visited cellar doors across all 5 sub regions. It was a such a pleasure to meet so many wonderful people and gain so much knowledge to inform our plans.

Now the fun part... to collate all our findings and create the strategy. Let's get to work! 💪

Welcome back, Katie! 🎉Six weeks in the UK visiting family, exploring, and doing absolutely no work!Katie is our Account ...
06/07/2026

Welcome back, Katie! 🎉

Six weeks in the UK visiting family, exploring, and doing absolutely no work!

Katie is our Account Director and the person who keeps our clients' marketing running like clockwork. She’s also a UK expat… so we know how important visits home are to her. So when she asked about taking extended leave, the answer was easy. Yes! Of course! Go! ✨

Flexibility isn't a perk we mention in a job ad and forget about. It's how we actually operate. We believe that people who have time to live full lives — to travel, to rest, to be with the people they love — bring more to their work. More creativity, more perspective, more energy.

Katie is back, refreshed and full of ideas… and was actually back on a plane on Monday to head to Albany with Amy for a big piece of client work. No rest for the wicked! ✈️

Address

The Wentworth, Level 2 East, 300 Murray Street
Perth, WA
6000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

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