02/10/2023
Ok so I am not sure this would be of benefit to businesses, however influencers, one person business, party plan or similar might find it useful to separate out their personal from their "business" especially if they don't want to have a business page.
Would you consider using additonal personal profiles?
You can now create up to 4 additional Facebook personal profiles (with any name you want) tied to your original account. Why would anyone want to do this?! 🤷🏼♀️ Well, here are a few use cases:
1️⃣ Even just one extra profile could help keep your personal and PROFESSIONAL lives separate. Not to replace your Facebook business page, per se, but to use an additional personal profile for business networking, engaging, joining groups, customer support, etc. 👌🏻
2️⃣ So you can post content about a very specific HOBBY or PASSION PROJECT and garner like minded followers vs. bugging all your friends and family with topics they may not be interested in. 😉 (Although, for the most part, the feed algorithms favor those who interact with your posts anyway).
3️⃣ To join GROUPS under a different name and engage without necessarily revealing your real name/identity. (This could have pros and cons. Mostly for group owners/admins, if someone misbehaves under a pseudonym. But that would just be a matter of moderating). 👨👩👧👦
4️⃣ So you can curate a very specific FEED(s) by following pages and people, even if you don't actually post anything yourself or add any friends.
5️⃣ Just for fun, to explore your alter ego. Lol. 🤪
🤔 What else would you add as use cases?
Bottom line, Facebook says that multiple profiles allow for clearer organization of FRIENDS, GROUPS, and INTERESTS that will "help you feel freer to engage with the audience you believe is most relevant."
YES, of course, you can currently control which audience you publish content to in your one main personal account by selecting from the PRIVACY tool. E.g., public, friends, specific friends, friend lists, etc.
BUT, what's different with having additional profile(s) is you're also separating out your feed, because now you can follow pages/people and add friends to customize a whole new feed... if you want. (Um, just like the old Interest List feeds that FB got rid of ages ago, right?!)
💥 IMPORTANT NOTES 💥
🔹 Your new profiles are NOT new Facebook accounts. (It is *still* against Facebook's rules to have more than one personal account). Only profiles created through your main account are considered additional profiles.
🔹 Facebook's rules still state that a personal profile is for non-commercial use and represents an individual person.
🔹 For now, you can't switch your new 'sub profiles' to Professional Mode. Only Classic Mode. It sounds like Facebook is planning to add Pro Mode + Marketplace, Dating, payments and expand Messenger support in the future.
🔹 You should be able to add your sub profiles to your own groups and make them Admins, if you want. Same with your Page (make Admin).
🔹 As for using Messenger with your new sub profiles, I'm seeing mixed reports. Facebook states in their official announcement, "To start, messaging will be available within the Facebook app and on the web for additional personal profiles." But other news reports and users are saying they don't see messaging yet.
🔹 ALL information across your main account and any sub profiles is fair game for Meta to 'personalize your experience,' including ads and its AI-powered recommendation engine.
🔹 If you are SUPER stealth, people may not be able to tell your sub profile(s) are connected to your main account. But, there are *numerous* ways that could make it easy for people to figure out. 🙄 Just FYI! (I'll provide more info in the comments).
🔹 For any blocked / banned personal profiles, Facebook states, "Blocking on one profile does not carry over to other profiles you may have." Ugh. That could be a royal nuisance. 😫
~ ~ ~
Facebook first began testing a way for its users to have up to five separate profiles tied to a single account in July 2022. (One main account + 4 sub profiles). Fast forward to today, and this option is now being rolled out worldwide starting 9.21.23 over the coming months. If you don't have the option yet, it'll only be a matter of time.
This is basically the Meta/Facebook teams coming up with everything and anything under the sun to keep its users engaged on the platform. More time on site -> more eyeballs staring at the feeds -> more ad inventory for advertisers to buy. 📲👀💰 [Okay, fair enough, the new additional profiles are the Facebook equivalent of 'Finstas' on Instagram. This term came about years ago made up by users. Basically, a Rinsta is your REAL Instagram. And a Finsta is your FAKE Instagram. Lol. 😆]
Sorry this got so long. Hope it's helpful, though!! Additional resources are in the comments.
GOT QUESTIONS?? Let me know!
