Business Warriors

26/09/2025

EMAIL MARKETING THAT ACTUALLY WORKS IN 2025! 🚀
Want more bookings from your email list? Discover the 10 ESSENTIAL email marketing best practices every salon, clinic, and service business needs this year.
✅ Build a quality, permission-based list

✅ Personalise every message

✅ Segment for higher engagement

✅ Write subject lines that get opened

✅ Mobile-first design is a must

✅ Test, track, and tweak for results

✅ Stay compliant and protect your brand
Stop chasing big lists—focus on real engagement and watch your bookings grow.

Read the full guide now for actionable tips: https://businesswarriors.global/blog/b/email-marketing-best-practices-10-essential-tips

Discover 10 email marketing best practices to boost engagement and sales for your beauty or wellness business. Improve your strategy today!

21/03/2025

Running a salon without a daily routine is like flying a plane blind, not an ideal situation to be in it’s just not going to work! 💇‍♀️ Here’s the secret sauce to becoming the Beyoncé of salon owners (yes, we said it):

👉 Morning: Check your metrics, hype up your team, and make sure your VIP clients feel like royalty.
👉 Midday: Quick check-ins, tackle no-shows, and keep your social media game strong (you’re basically a mini-celebrity).
👉 Evening: Review your revenue, prep for tomorrow, and plot your world domination.

Success doesnt happen it happens through intention and focus; it’s about strategy and systems. Ready to level up? Drop your favourite emoji if you’re ALL IN! 💪✨

18/03/2025

Just did a video today on retention marketing for our salon, clinic and spa business community exclusively check it out here https://www.facebook.com/groups/growasalon

18/03/2025

🚀 Retention Marketing: The Secret Sauce to Business Growth🚀

Here’s a scenario: Your team is amazing at rebooking clients in person, but once they leave the salon or clinic, it’s crickets. Sound familiar? 🤔

Here’s how we fix that:

1️⃣ Retargeting Ads: Upload your client list to social platforms and run ads designed to re-engage them. Bonus? Create a lookalike audience to find new clients who share similar traits. Example: Aesthetic clinics could promote treatments like HIFU or body contouring create an offer that entices them to come in again

2️⃣ Email Marketing: Segment your database by age or common concerns (e.g., pigmentation, acne). Educate your audience with tailored content and offer solutions. Include proof, like testimonials or before-and-after photos, to build trust.

3️⃣ SMS Marketing: Short, snappy, and time-sensitive offers work wonders. Keep it under the character limit, include a clear call-to-action, and make it irresistible. Example: “24 hours only! Book our skin-tightening facial for $199 (normally $399). Call 1800948096

🎯 Pro Tip: Review your weekly capacity and align offers with available slots. This keeps your team productive without overloading them. Use your current team capacity as an act of urgency for your marketing.

💬 Do you do anything like this? Let me know below

17/03/2025

🔥 SEO MYTH BUSTED: 'If I just post on Instagram every day, I don’t need SEO.' 🤦‍♀️

👉Why SEO is your salon’s bestie:
- 93% of online experiences start with a search engine. If you’re not showing up, your competitors are.
- Local SEO = more clients in your area finding YOU. "The People Searching For YOUR BUSINESS NEAR THEM
- It’s the gift that keeps on giving. Unlike ads, or posting on social media, SEO keeps working even when you’re not.

💡 Pro Tip: Start by claiming and optimising your Google My Business profile follow the prompts google gives you to get started is a good starting point. It’s free and a game-changer for local searches.

Have you done much SEO? Let me know 👇

14/03/2025

🚨 PSA for all salon and spa owners: If your email marketing strategy is just sending out 'Happy Friday!' emails, we need to talk. 😅

Here’s the deal: Email marketing isn’t about spamming inboxes—it’s about crafting irresistible offers, building trust, and driving bookings. 🎯

💌 Pro tip: Use subject lines that spark curiosity. Instead of '20% Off Facials,' try 'Your Skin Called... It Wants This!' (Open rates = skyrocketing 📈)

💡 And don’t forget to segment your audience. Sending the same email to everyone is like offering haircuts to people with perfect pixie cuts. 👀

👉 Ready to level up your marketing game? Drop your favourite email subject line in the comments below! Let’s inspire each other. 💬🚨 PSA for all salon and spa owners: If your email marketing strategy is just sending out 'Happy Friday!' emails, we need to talk. 😅

Here’s the deal: Email marketing isn’t about spamming inboxes—it’s about crafting irresistible offers, building trust, and driving bookings. 🎯

💌 Pro tip: Use subject lines that spark curiosity. Instead of '20% Off Facials,' try 'Your Skin Called... It Wants This!' (Open rates = skyrocketing 📈)

💡 And don’t forget to segment your audience. Sending the same email to everyone is like offering haircuts to people with perfect pixie cuts. 👀

👉 Ready to level up your marketing game? Drop your favourite email subject line in the comments below! Let’s inspire each other. 💬

13/03/2025

🎯 Did you know 46% of small businesses don’t have an SEO strategy? That’s like opening a business in the middle of the desert and wondering where all the customers are. 🌵

Here’s how to fix it:

1️⃣ Start with Google My Business: Claim your listing, update your hours, add photos, and collect reviews. This is your digital storefront—make it shine! ✨

2️⃣ Keywords Matter: Think about what your customers are searching for. Are they typing 'best spa near me' or 'affordable facials'? Use tools like Google Keyword Planner to find out.

3️⃣ Content is Queen: Write blogs answering your clients’ FAQs. For example, '5 Reasons Your Skin Needs a Winter Facial' can drive traffic AND bookings.

SEO isn’t magic—it’s strategy. And the best part? It works while you sleep. 😴💻

💡 What’s one question your clients always ask? Share it below, and let’s turn it into content gold! 🏆

12/03/2025

💥 Let’s talk Facebook Ads, aka the digital version of shouting, 'Hey, we’ve got amazing deals!' but only to the people who actually care. 🙌

Here’s how to make them work:

🔑 Target Smarter: Stop wasting money showing ads to everyone. Target by location, interests (hello, skincare lovers!), and even behaviours like 'recently shopped online.'

🎨 Creative Counts: People scroll fast. Your ad needs to stop thumbs in their tracks. Use bold visuals, short videos, and captions that speak directly to your audience’s pain points. We have found founder led video content seems to work the best the last year.

📊 Test, Test, Test: Don’t set it and forget it. Run multiple versions of your ads to see what works best. One image, one video, different headlines—data is your BFF. 💻

💡 Pro Tip: The best-performing ads aren’t always the prettiest. Sometimes, a simple un edited video can do wonders. What’s been your best ad hack? Let us know below! 👇

10/03/2025

🚨 7 Things You MUST Do Before Running Paid Ads 🚨

💡 Running paid ads without a plan is like throwing spaghetti at the wall and hoping it sticks. Here's how to make your ad campaigns sizzle instead of fizzle:

1️⃣ Know Your Audience: If you're targeting 'everyone,' you're targeting no one. Narrow it down!
2️⃣ Set Clear Goals: Leads? Sales? Awareness? Pick one and stick to it.
3️⃣ Budget Wisely: Don’t blow your budget on day one. Test small, then scale up.
4️⃣ Optimise Your Website: If your landing page looks like it’s from 2005, no ad can save you. 🚫
5️⃣ Track Everything: Google Analytics, Facebook Pixel—know your numbers or prepare to waste money. 💸
6️⃣ Have a Killer Offer: A 5% discount won’t cut it. Think irresistible.
7️⃣ Follow-Up Strategy: Don’t ghost your leads. Use email or text marketing to stay in touch. 📩

Skip these steps, and you're just donating money to Google and Facebook. 🫠

Have questions comment below and we are happy to answer them ! 🧠💥

08/03/2025

🔥 10 Biggest Mistakes Businesses Make with Their Marketing (and How to Avoid Them!) 🔥

1️⃣ Ignoring Your Audience: If you’re marketing to “everyone,” you’re marketing to no one. Know your niche and speak their language. 💬

2️⃣ No Clear Offer: Confused customers don’t buy. Be clear, concise, and irresistible. 🎯

3️⃣ Over-Reliance on Paid Ads: Ads are great, but what happens when your budget dries up? Build organic strategies too! 🌱

4️⃣ Skipping SEO: Your website is useless if no one can find it. Google is your bestie—treat it right. 🔍

5️⃣ No Follow-Up System: Leads are gold. Don’t let them go cold by forgetting to follow up. 📞

6️⃣ Poor Website Design: If your site looks like it was last updated in 2009, customers will bounce (literally). 🚪

7️⃣ Ignoring Data: Feelings are great, but facts win. Track your metrics and adjust accordingly. 📊

8️⃣ Being Too Salesy: People hate being sold to but love buying. Educate, entertain, and build trust instead. 🤝

9️⃣ No Video Content: Video is king in 2023. Show your face, tell your story, and connect with your audience. 🎥

🔟 Not Testing Strategies: What worked last year may not work today. Test, tweak, and repeat. 🔄

👉 Which of these mistakes have YOU been guilty of? Drop a comment below and let’s chat about how to fix it! 💬

19/02/2025

If you have been considering search engine optimisation as a strategy for growing your brand, then you will need to understand what organic search results are first to understand how you will rank your brand online across the major search engines. Check it out here https://businesswarriors.global/blog/b/what-are-organic-search-results-the-ultimate-guide

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