06/11/2025
How UGG Boots Became a Global Icon Lessons from Founder Brian Smith
I recently had the privilege of speaking with Brian Smith, the original co-founder of UGG, about the journey from a $500 startup to a global brand.
A few gems from our chat:
✅ Every business starts small don’t give up in the “infant” stage
✅ Authentic marketing beats “fake” ads every time
✅ Understand your finances before scaling up
✅ Build your community before going national or global
Brian’s story is a masterclass in resilience and strategic thinking for any entrepreneur looking to scale.
Watch the full interview HERE 👉 https://youtu.be/e8VwaNaPBSU?si=Sahc03QuKUFPd-sS