Sterling Edge

18/07/2025

Two tiny seeds fell to the same patch of soil.

The first one was eager. “Let's grow,” it said, bursting through the dirt at the first sign of sun.
The second stayed still. “Not yet,” it whispered, listening instead to the wind and waiting for the rain.

Weeks passed. The first seed had become a small, proud sprout — admired by bees and beetles alike.
But when summer scorched the earth, its roots were too shallow. It withered before autumn arrived.

The second seed sprouted late. Quietly. Slowly.
By the time the frost came, it was small but strong — rooted deep, watered well, and ready for what came next.

Growth isn't a race. Sometimes the strongest roots are the ones we don't see — not yet.
🌱 Have you ever found yourself growing slower, only to realise you were building something deeper?

17/07/2025

You don't have to shout to be heard. Let your happy customers do the talking. A solid Google review can open more doors than a thousand ads — and the best part? You've already earned it.

16/07/2025

15/07/2025

I get it. Asking for feedback feels awkward.
But if you genuinely believe in the service you deliver, what's stopping you?

👉 If you've made someone's day easier…
👉 If you've saved them time, money, or stress…
👉 If you've gone above and beyond…

Why stay silent?
Because here's what happens when you don't ask:
Someone less talented, less ethical, less experienced — but louder — gets chosen over you.

They've got 127 glowing Google reviews.
You've got… 7. From 2019. And one of them is your mum.

And while you're sitting there not wanting to bother anyone, they're raking in leads simply because they're visible and trusted.

Let's be clear:
You're not being polite. You're being invisible.
And invisible businesses don't grow.

So ask yourself —
If you really did a great job, why wouldn't they want to tell the world?

Maybe the real reason you don't ask… is because deep down, you're not confident you delivered.
And that's the conversation you actually need to have.

💥 Agree? Disagree? Call me out.
Let's talk about it 👇

11/07/2025

One morning, the village awoke to find a mirror hanging in the middle of the marketplace.

But it wasn't any ordinary mirror.
When people looked into it, they didn't see their face.
They saw what others felt when they arrived.

The baker saw warmth. The blacksmith saw trust.
The tailor, surprisingly, saw silence.

People began to talk.
“Is this what I really bring?”
“Is this all people feel when I show up?”

Some smiled. Some wept. Some got to work.

Over time, the mirror didn't change — but the marketplace did.
Not because people became perfect, but because they became aware.

If a mirror showed your presence — not your face — what would you see?
🪞 What do people feel when you arrive in the room, online or off?

10/07/2025

You're closer than you think. One solid review can boost your visibility, trust, and bookings. But it needs to come from real customers — not your cousin Greg (unless Greg really did love the tacos).

08/07/2025

You spent thousands on your website.
It's polished. It's perfect.
It's also collecting dust.

Why?

Because people don't visit businesses anymore.
They investigate them.

And when they do, they skip past the homepage and head straight to Google.
Why?
Because that's where the truth lives.

Your site shows your highlight reel.
But your reviews?
That's where your reputation talks.

💥 Here's the twist:
People don't trust what you say about you.
They trust what strangers say about you.
And if those strangers are quiet?
You're toast.

You can have the sexiest website on the internet —
but if your reviews are weak, old, or missing,
you're basically running a ghost town with great signage.

Reviews are the ones walking your customers through the experience:
👉 “This place was incredible…”
👉 “We had a small issue but they fixed it fast…”
👉 “Service was next level…”

That's the real marketing.
And guess what? It's free.

So while you're admiring your fancy online museum,
someone else's reviews are leading your customers out the door.

👀 When's the last time you looked at your business the way a stranger would?

👇 Hit me — thoughts, reactions, brutal honesty welcome.