Bold Type Marketing

Bold Type Marketing Making creative brands unforgettable with bold, brilliant marketing that feels so YOU 🌟
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Being a creative means pouring your heart and soul into your client work, but when it comes to your own marketing and le...
08/07/2025

Being a creative means pouring your heart and soul into your client work, but when it comes to your own marketing and lead gen... well?!

But here's the thing. When you have no lead magnet funnel:
→ No list growth.
→ No client nurturing.
→ No consistent leads outside of social media.

And if you're building a sustainable business, that's not gonna cut it.

The good news? You don’t need a full funnel. You just need one sticky idea.

One that feels good to share.
One that aligns with your offer.
One your dream clients actually want.

That’s exactly what I help you come up with inside The Sticky Lead Magnet Formula - a free 10-minute training and worksheet to help you brainstorm a lead magnet that actually does its job.

DM me STICKY and I’ll send it your way.

Ok sooo… we need to talk about CapCut 👀Their new terms? Basically saying they can use anything you upload: your voice, y...
18/06/2025

Ok sooo… we need to talk about CapCut 👀

Their new terms? Basically saying they can use anything you upload: your voice, your face, your content - however they want.

Without your consent??

Even if you don’t save or publish, it can still be uploaded to their servers 🤯

If you’re using CapCut… I’d switch.

I’ve moved to Edits a little while ago and loving it.

Protect your work, always.

Someone had to say it 🤷You’re not doing it on purpose.But you can feel it every time you write a post.That low-key press...
05/06/2025

Someone had to say it 🤷

You’re not doing it on purpose.

But you can feel it every time you write a post.

That low-key pressure to sound “professional.”

To squeeze in all the value.

To prove you’re worth it.

Here’s the thing: your dream clients don’t need convincing.

They need resonance.

They want to feel seen, understood, and excited to work with you, not a watered-down version of your brand that’s trying to tick all the boxes.

If your content sounds more like a pitch than a conversation…

That could be why the right people aren’t biting.

Bold Type helps creatives stop over-explaining and start showing up like the expert they already are.

Less proving. More magnetism.

DM ‘SOCIALS’ if you’re ready to stop selling from a place of pressure and start sharing from a place of power.
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I’ve seen way too many creatives pour hours into building a funnel…For zero downloads.Not because their offer is bad.Not...
04/06/2025

I’ve seen way too many creatives pour hours into building a funnel…

For zero downloads.

Not because their offer is bad.

Not because they’re not “techy enough.”

But because they skipped the part that actually matters: the strategy.

Before I ever touch the tech, I always walk my clients through this:

1️⃣ A juicy lead magnet (not a generic checklist no one asked for).

2️⃣ Deep audience intel - because age & location don’t tell you why they buy.

3️⃣ A mapped experience that actually makes sense (and sells).

This is the kind of work that sets the whole funnel up for success.

It’s what I do inside my Funnel Formula VIP Day and it’s the reason my clients walk away with a funnel that feels like them, sounds like them, and actually converts.

Want to be part of the beta round?

DM me ‘FORMULA’ and I’ll send you the early bird info.

Your freebie might not be the problem…But your funnel? That’s a different story.If you’ve been wondering why your lead m...
19/05/2025

Your freebie might not be the problem…

But your funnel? That’s a different story.

If you’ve been wondering why your lead magnet isn’t converting (or even getting downloaded), this post is for you.

We’re talking:
→ Broad messaging that speaks to no one
→ Funnels with zero follow-up
→ Lead magnets that don’t actually lead anywhere

The good news? It’s all fixable with THE FUNNEL FIX.

I’m launching a brand new done-for-you funnel setup (with lead magnet, emails + integrations handled in 48 hours). Want early access?

DM me “funnel fix” for the beta round (and pricing).

📣 Does your lead magnet funnel need fixing?!

April was one of those months that made me stop and say,“Yep. This is working.”✨ My wedding photographer started speakin...
06/05/2025

April was one of those months that made me stop and say,
“Yep. This is working.”

✨ My wedding photographer started speaking to her dream couples.
✨ My branding photographer finally saw her socials reflect the depth of her work — and within two weeks, a client slid into her DMs and booked on the back of a post.
✨ And me? I made the leap. Said goodbye to the part-time juggle and went all in on Bold Type Marketing.

It wasn’t magic.
It was message.
It was strategy.
It was backing ourselves before we felt “fully ready.”

Because when your marketing actually reflects who you are — not who you think you should be — that’s when the right people start paying attention.

So if your ideas are sitting in your drafts,
If your content feels like a chore,
If your offers are powerful but no one’s biting —

Let’s change that.

DM me “READY” and I’ll show you what it looks like to build marketing that clicks — with clarity, confidence, and just the right amount of spice 🌶️

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You know what’s wild? This doll is me. Like, actually me.I asked ChatGPT to turn me into a social media baddie in a doll...
10/04/2025

You know what’s wild? This doll is me. Like, actually me.

I asked ChatGPT to turn me into a social media baddie in a doll box and she understood the assignment.

Want to jump on this trend?

👇 Here’s the exact prompt I used to doll-ify myself!

COPY + PASTE THIS INTO CHATGPT 4.0:

Create a hyper-realistic or stylised doll box image titled [Your Name] – [Your Job Title or Vibe].

The doll should have: [describe your appearance and outfit, e.g. shoulder-length brown hair, light skin, wearing a black top tucked into business pants – cool boss energy].

The doll box should be: [describe the background, e.g. bright pink with bold patterns].

Inside the box include mini lifestyle accessories that match their brand: e.g. iced coffee, laptop, phone, ring light, yoga mat, flowers – anything that suits the vibe.

Style it like a modern action figure or Barbie doll packaging – clean, aesthetic, empowering. Include a tagline like: [insert your motto, e.g. “that girl with the bright branding”].

Make it sassy, fun, and like a limited-edition collectible doll!

Once done, ask if I’d like to upload a photo for realism.

Thank me later!

I just asked my email list if they want to unsubscribe.Yep. No gimmicks. No guilt. Just an honest check-in.Because if my...
07/04/2025

I just asked my email list if they want to unsubscribe.

Yep. No gimmicks. No guilt. Just an honest check-in.

Because if my content isn’t relevant or my offers don’t align with where they’re at — that’s okay. I’d rather write to 100 engaged humans than 500 ghosts.

Quality > quantity. Always.

Let me know in the comments if you're going to do this too!

🧲 The lead-gen glow-up you’ve been waiting for.Sick of posting non-stop and still hearing crickets?Burnt out from doing ...
25/03/2025

🧲 The lead-gen glow-up you’ve been waiting for.

Sick of posting non-stop and still hearing crickets?
Burnt out from doing all the things with nothing to show for it?

Magnetic Marketing is your done-for-you setup to attract dreamy leads, grow your list, and finally make your marketing feel effortless AF.

Why you’re gonna love it:
✔ Leads rolling in without the constant hustle
✔ It builds real trust
✔ Your content starts actually converting

🧲 DM “MAGNET” and let’s get you booked in for a free 20-min strategy sesh.

It's time to make your marketing work for you—not the other way around.

👋🏼 New here? You’re in the right place! Welcome to Bold Type Marketing - where businesses get the strategic, scroll-stop...
18/03/2025

👋🏼 New here? You’re in the right place!

Welcome to Bold Type Marketing - where businesses get the strategic, scroll-stopping marketing they deserve.

We take the stress out of marketing so you can focus on what you do best.

Comment BOLD below, and I’ll send you a link for a free
20-minute strategy session!

Let’s craft a marketing plan that gets your brand noticed 🔥




👋 New here? You’re in the right place!Welcome to Bold Type Marketing—where businesses get the strategic, scroll-stopping...
18/03/2025

👋 New here? You’re in the right place!

Welcome to Bold Type Marketing—where businesses get the strategic, scroll-stopping marketing they deserve.

We take the stress out of marketing so you can focus on what you do best.

Comment BOLD below, and I’ll send you a link for a free 20-minute strategy session! Let’s craft a marketing plan that gets your brand noticed.

Look, I get it—you’re at capacity, your schedule is packed, and the thought of keeping up with social media feels like o...
13/03/2025

Look, I get it—you’re at capacity, your schedule is packed, and the thought of keeping up with social media feels like one more thing on your never-ending to-do list.

But here’s the deal: If you stop showing up now, what happens when your books open again?

Crickets. 🦗

When you’re fully booked, your marketing doesn’t stop—it evolves. Instead of focusing on booking new clients, your content should be doing three key things:

🔥 Building your email list – Because social media is great, but you don’t own it. A solid lead magnet (freebie) lets you capture warm leads NOW so you can nurture them off Instagram until they’re ready to buy.

🔥 Positioning yourself as the expert – The more value you provide, the more people will see you as THE go-to in your industry. Share tips, insights, case studies, and strategies that keep your audience engaged—even if they can’t work with you yet.

🔥 Creating trust & connection – People buy from people they like. Keep your audience engaged with fun, relatable, behind-the-scenes content that makes them feel like they know you.

Because here’s the truth: Being fully booked is a short-term win. Staying fully booked is a long-term strategy.

And if you do this right? When you finally have space for new clients, you won’t have to look for them—they’ll already be lined up, ready to work with you.

Need help keeping consistent online when you’re fully booked?

Comment SOCIALS below & let’s chat! 💬

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Pyalong, VIC

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 2pm

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