Humans of Purpose

07/09/2025

Let's be honest, a viral post won’t fix your funnel 📈
But a good funnel will make every post more powerful.

👉 Click through to see how to build a real marketing funnel that works at every stage.

📌 Save this for your next content planning session.

04/09/2025

DYK we run live coaching workshops every Wednesday?

We don't want to keep this to oursevles.. we want to spread the love to our community! So we're offering an entire month of FREE access to our weekly Coaching with Purpose calls to one lucky follower.

Curious to know more? Here's what you could access:
• 1 x Free Seat at our Coaching with Purpose call, every Wednesday for 4 weeks
• Get hands on strategy and advice, directly from our expert team
• Fresh, exciting topics covered every week

Here’s how to enter:
1️⃣ Tag a friend or business owner in the comments who’d love this
2️⃣ Make sure you’re both following

This competition is not endorsed by or associated with Instagram. Open to AU residents only. Winners contacted via DM on 22 September by only.

Can't wait?
🔗 Head to the link in bio to apply now!

04/09/2025

"Once a species is threatened, people often think it’s gone for good… but that’s not the case." 🌱

This week on Humans of Purpose, we’re joined by Claire O’Rourke - campaigner, communicator, and author of Together We Can.

Claire shared a hopeful story of how one threatened species, once down to just 150 creatures in 1989, has now rebounded to thousands. It’s a powerful reminder that with focus and collective effort, we can bring species back from the brink - and that this kind of work is happening all over the country.

Our conversation is about possibility, action, and why hope is one of the most important tools we have in tackling the climate crisis.

🎧 Listen to the full episode here: https://humansofpurpose.podbean.com/e/394

02/09/2025

01/09/2025

“I’ve seen enough to know - and been involved in enough initiatives over the last decade - that makes me feel like winning big on climate is absolutely possible. There are enough people who care, and who have the potential to get involved.” 🌏💡

This week on Humans of Purpose, we’re joined by Claire O’Rourke - climate advocate, strategist, and author of Together We Can.

Claire brings a grounded optimism to the climate conversation, drawing on over a decade of work with grassroots movements, including her time at The Sunrise Project. She shares how collective action, when nurtured and supported, can lead to powerful change - and why now is the time to get involved.

🎧 Tune in to hear how we can all be part of building a future worth fighting for: https://humansofpurpose.podbean.com/e/394

31/08/2025

Forget chasing the algorithm, Instagram’s search bar is now a powerful discovery engine.

🔍Here’s how to get your purpose-led business found in 2025:

✅ Use keywords in your captions
✅ Add alt text to images
✅ Include searchable words in your name/bio

This shift is great news for niche brands with something unique to offer.

Start experimenting today and see what you rank for!

28/08/2025

We’re so proud to celebrate our client Hotel Etico Australia as they take an exciting step forward in their mission for inclusion. 🌟

They’ve announced a major expansion where they are relocating their Academy of Independence to Leura in October 2025, and launching a brand-new Academy in Canberra in January 2026.

This growth means more training, more work opportunities, and more welcoming spaces for young people with disability in hospitality.

👏 Huge congratulations to the Hotel Etico Australia team, their partners, and everyone who made this milestone possible. The future is indeed bright!

28/08/2025

"This is getting just a lot of attention this year." 💜
This week on Humans of Purpose, I sat down with Dr Hannah Tonkin - lawyer, international human rights advocate, and the inaugural NSW Women’s Safety Commissioner.

Hannah shared some sobering insights into how systems we rely on - from child support to taxation - can be weaponised in the context of domestic and family violence. With reports from both the Commonwealth and Tax Ombudsman highlighting this issue, it’s clear that the conversation is finally getting the urgent attention it deserves.

Our discussion is a powerful reminder that safety isn’t just about immediate crisis response - it’s also about addressing the structural barriers that can trap people in cycles of abuse.

🎧 Listen to the full episode here: https://humansofpurpose.podbean.com/e/393

26/08/2025

25/08/2025

“Tailored support for children is critical to breaking intergenerational cycles of violence. While childhood trauma doesn’t determine someone’s future, it significantly increases the risk of violence later in life.” 🧡
This week on Humans of Purpose, we’re joined by Dr Hannah Tonkin - lawyer, international human rights advocate, and the inaugural NSW Women’s Safety Commissioner.

Hannah leads efforts across the NSW government to strengthen responses to domestic, family, and sexual violence. Her work centres on building collaboration between government, non-government organisations, and communities - ensuring victim-survivors have a meaningful voice.

In this conversation, she shares powerful insights into how early intervention, prevention, and tailored support can disrupt cycles of harm and create safer futures for generations to come.

🎧 Listen to the full episode here: https://humansofpurpose.podbean.com/e/393

24/08/2025

Open rates aren’t what they used to be 📧
Apple privacy updates have made them unreliable, so what should you track instead?

👉 Swipe through for the 3 key metrics that actually matter in 2025.

Need a second set of eyes on your email strategy? DM us ‘AUDIT’ and we’ll help you out.

21/08/2025

📉 Wondering why your Instagram reach is shrinking?
It’s not just you, the platform has changed and so should your approach.

Swipe through to uncover 4 key reasons your content might not be reaching as many people as before, plus what you can start doing differently today.

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