16/09/2025
What is Email Marketing (and Why Should You Care)?
Most small business owners think email marketing = spam.
But good email marketing? It’s basically a conversation with your audience, in their inbox, where they actually pay attention.
Here’s what it can do for you:
1. Build trust: Show up regularly with value so they remember you when they’re ready to buy.
2. Drive sales: Email is still one of the highest-ROI marketing tools.
3. Save time: With the right automations, you can nurture leads and follow up with customers while you sleep.
4. Stay top of mind: Perfect for reminding people about your events, promos, or new offers.
If you’ve been ignoring your email list (or don’t even have one yet), now’s the time to start.
And if you feel lost about what to send, when to send it, or how to make it work without annoying people…
Join my Mailchimp + Email Marketing webinar on Sept 19.
We’ll cover creating your account, drafting your first email, automations, and the exact strategy to make email work for your business.
Friday, 19 September 12–2 PM, live on Zoom
Grab your spot here → https://courses.merrinmunroe.com.au/main-hub-page-6796 -SncKMKiH57