Equality Media + Marketing

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Equality Media + Marketing

We’re an independent full-service media and marketing agency with a vision to be a force for good - for our people, our partners, and our planet.

Saying yes is easy. It keeps the lights on, fills the pipeline, and feels like progress. But sometimes, it comes at the ...
22/10/2025

Saying yes is easy. It keeps the lights on, fills the pipeline, and feels like progress. But sometimes, it comes at the cost of people, purpose, and long-term performance.

In her latest piece for Mumbrella, our founder and managing director, Marilla Akkermans, explores why the most powerful thing an agency can do isn’t to say yes, it’s to know when to say no.

Because not all growth is good growth. The best kind is aligned, sustainable, and built to last.

Thank you to Mumbrella for shining a light on this conversation.

22/10/2025

Kristy sits down with Amy to unpack how audiences shape brand development in the property category and why it all starts with understanding who you’re building for.​

Amy explains how life stage drives intent: first home buyers care about location, amenities and price points, while upsizers look for space, lifestyle and inspiration for their next chapter.​

If you’ve ever wondered how audience insights actually inform brand design (not just strategy decks), this one’s worth a watch.

21/10/2025

Say hello to Tim, our newest Equality Elevate intern 💫

20/10/2025

We spent the day on set bringing Burbank Homes’s Pursuit of Living campaign to life and here’s a peek at how it all went 🎬✨

The residential building category has been stuck in a cycle of price cuts and predictable messaging, leaving buyers with...
15/10/2025

The residential building category has been stuck in a cycle of price cuts and predictable messaging, leaving buyers with little reason to choose one builder over another.​
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With Burbank Homes, we set out to change that. The Pursuit of Living reframes the conversation, focusing on the lived moments that truly define home.​
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More than a rebrand, The Pursuit of Living is a platform that helps Burbank stand apart in a crowded market and reconnect with what matters most to modern Australian families: trust, meaning and the life built inside the walls.​
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Media launch coming soon.

14/10/2025

Home isn’t just walls and floorplans, it’s the stories that unfold inside them. The milestones, the struggles, and the small, everyday moments that give meaning to it all.​

That truth became the spark for The Pursuit of Living, a brand platform that shifts the focus from houses as products to homes as lived experiences.​

Our strategy director Leah sat down with us to share what inspired The Pursuit of Living.

We’re proud to be named a finalist in the People Power Award by , celebrating businesses that show people and performa...
13/10/2025

We’re proud to be named a finalist in the People Power Award by , celebrating businesses that show people and performance go hand in hand.

On top of this, we have also made ’s Top 50 list, a huge milestone that recognises the impact of the work we do.

At Equality, we’ve reimagined work: a four-day week at full pay, expanded care leave, and pathways that open doors for the next generation of talent.
Because when you design work that puts people first, the results speak for themselves.

Because when you design work that puts people first, the results speak for themselves.

10/10/2025

This World Mental Health Day, we’re reminding ourselves that mindfulness isn’t about big rituals, it’s about small, everyday moments that help us reset.​

​These are 4 easy steps we try to do – quick, practical, and actually doable (yes, even in back-to-back meetings). Because looking after your headspace should be part of the job, not an afterthought.

09/10/2025

🎙️ Off Script (but on the record) with Kelan, our account manager.​

Kelan shares why impressions and reach aren’t the metrics that matter most and why attention planning should be the real focus.

SOHO Living’s supplier relationships aren't just vendors on a list, they're a core part of how the business delivers qua...
08/10/2025

SOHO Living’s supplier relationships aren't just vendors on a list, they're a core part of how the business delivers quality home’s and builds. When it came time to launch Soho Living’s brand campaign, we saw an opportunity to do something different: invite a select group of suppliers to collaborate on a brand-led campaign. ​

The approach was simple. Align brand strategy with supplier investment. Combine a full funnel audio buy with paid social to build awareness and drive qualified leads. Create a unified approach where everyone has skin in the game and measurable return.​

The result? A sale came through within 24 hours of launch.​

Supplier partnerships are usually treated as one-off media buys. This proved they can be strategic investments when you build the campaign with mutual benefit in mind. Clear objectives, smart planning, and ex*****on that delivers from day one.

06/10/2025

Q3 delivered in a big way 💥 We showed up at , cheered on Amy as she took home the Emerging Leaders Award, and celebrated being named a Great Place to Work® for the second year running.​

​We hosted a Habit Change keynote with , re-energised Equality Time with , enjoyed a wine down in the Yarra with Nexxen, and welcomed two new Equality Elevate interns (plus some brilliant new faces) to the team.

We’re on the hunt for an Account Manager to join the Equality Media + Marketing team. If you’ve got 3–5 years of media a...
02/10/2025

We’re on the hunt for an Account Manager to join the Equality Media + Marketing team.

If you’ve got 3–5 years of media agency experience, know how to plan and buy media across channels, and bring sharp thinking to reporting, problem-solving and client relationships, we’d love to hear from you.

Yes, we’re Great Place to Work certified. Yes, we run a four-day week. And yes, the snack drawer is elite.

Sound like your kind of gig? Apply below.

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Richmond, VIC
3121

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