31/08/2026
For Stony Creek, the opportunity was to create a community that felt grounded in the character of Drouin while speaking to a new generation of regional buyers.
Working with Dennis Family Corporation, the strategy focused on capturing what draws people to this part of Victoria in the first place, space to grow, connection to nature, a strong sense of community and a slower, more considered way of living.
The result was a brand designed to feel warm, aspirational and distinctly regional. From the identity and positioning through to launch strategy and marketing collateral, every element was created to reflect the lifestyle people are searching for when they make the move beyond Melbourne.
A connected community with country character at its core.
Services: Brand Strategy, Brand Identity, Positioning, Launch Strategy, Marketing Collateral