Mastermind Consulting

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Rozelle, NSW
Mastermind Consulting

We specialise in helping brands with social media, content and digital marketing.

Mastermind Consulting is a strategic marketing company that thrives on developing innovative brand experiences. Headed by Trish Barry, Mastermind specialises in blending digital and traditional marketing solutions for maximum impact.

29/12/2025

2025 WRAP What a year it has been in our 17th year of business! New team members, a new wine varietal day launched ( whilst still championing ), and some new clients to help with their strategic marketing goals! Don't forget the exciting projects with clients who've been in the Mastermind family for a long time. We feel really lucky to have a great balance of the old and the new, with work that lights us up and keeps delivering marketing results with impact.

From social media to email, the everchanging digital space has kept us busy and always learning. Events in Sydney and Melbourne ensured we made it out from behind our laptops - meeting people IRL and bonding over wine is always a favourite.

As we head into 2026, we wish you all a happy new year. We can't wait for the year ahead!

19/12/2025

This week our Mastermind festive celebrations took us across our three team locations - Margaret River, the Barossa, and Sydney. While we may be geographically spread, this team remains tightly connected with a shared vision: delivering exceptional results for our clients.

As we head into 2025, I'm incredibly grateful for this special group who bring their energy, talent and dedication every single day. Distance doesn't diminish what we've built together - a focused team that always puts clients first. So grateful for you all.

Here's to the laughs, the wins, and everything this brilliant team accomplished this year. Couldn't be prouder ❤️

25/10/2025

Did you know that inclusive teams are 10x more likely to be innovative?
They're also 8 x more likely to work collaboratively and 4 x more likely to deliver excellent customer service.

What could we need more to tackle today's challenges than innovation, collaboration & deeper customer connections? But what do inclusive teams look like and how do we build them?

Emily Hay, Chair, Australian Grape & Wine Diversity, Equality & Inclusion in Wine Committee talks us through the resulting Gender Equality toolkit released this week.

Building inclusive practices doesn't need to be the impossible task many fear. This free, practical toolkit is designed to help businesses and individuals get over the hurdles of not knowing where to start or not knowing what's possible.

Containing case studies, policy guides, templates and more, this toolkit if your place to start.

Please share it, bookmark it and come back to it consistently, whenever you're unsure, stuck or building something new. 👉🔗https://www.wineaustralia.com/research_and_innovation/gender-equity-research-and-toolkit

Thanks to Wine Australia and Australian Grape & Wine for backing this very important project delivered by UNSW & Charles Sturt University .

Questions? Feel free to reach out to Emily or send us a DM.

17/10/2025

FIANO DAY FEVER
The orchestrators of the first-ever Fiano Day! When decided she wanted to launch the inaugural Fiano Day, and the Mastermind Team jumped into “varietal day” marketing mode. Having launched Shiraz Day and a number of varietal campaigns in the past, we know it takes a village to get a day like this off the ground.

Along with , we’ve leveraged every relationship across the industry (and the country) to get as many wineries and wine-lovers on board as possible. Seeing our social feeds and inboxes singing with Fiano news, releases and offers today gives us so much confidence that this is just the beginning! Thank you for all your support Fiano Fanatics!! 🙏🏻

09/09/2025

DO YOU MAKE A FIANO WINE?
The fabulous Corrina Wright has long been known as the Queen of Fiano, championing the varietal across Australia! So, we were all in when Oliver's Taranga Vineyards suggested that together we spread the word about the versatility of this fabulous white wine over summer. There’s so much to love about this wine, with enormous potential for the future.

☀️ Fiano is increasing in popularity – its total crush value has increased by 56% (V25 v V24) to $3.72M. Australia now has the most plantings of Fiano outside Italy!
☀️Fiano has seen 86% growth in tonnes crushed (2025 vs 2024)
☀️Vine Health Australia Vineyard Registration data (SA Vineyards Aug 2025) noted a 318% increase in Fiano plantings over the last decade.
☀️There are now over 70 Australian wineries making Fiano
Plantings of emerging white varieties like Fiano have doubled in the last decade
☀️ The Australian Alternative Varietals Wine Show sees 50-55 different Fiano producers entering to make one of the biggest classes of varietals (after Vermentino & Tempranillo) at the Show.

See how you can get involved in what we’re sure will be a good news story. Know a fellow winery who might be keen to get involved? Please spread the word and encourage them to join in the fun!

We’ll send out an email tomorrow to everyone we’ve found who is making a fabulous fiano, so keep an eye out in your inbox tomorrow or visit the OT website

https://www.oliverstaranga.com/join-the-fiano-festa/

01/09/2025

130 YEARS OF COONAWARRA WINE
Famous for its terra rossa soils and world-class Cabernet Sauvignon, Coonawarra Wine Region is celebrating 130 years since its first vintage in 1895. With a population of just 135 people, its strength lies in community spirit, collaboration, innovation and a shared vision to keep Coonawarra wines relevant for future generations.

Cabernet Sauvignon remains king in Coonawarra, representing 59% of grapes crushed in the 2025 vintage. Known for its bright fruit, juicy characters and demonstrated aging potential, Coonawarra’s medium-bodied style continues to attract strong demand at home and abroad.

However, the story of Coonawarra extends beyond the world-famous red dirt. The region is evolving, leaning into research, innovation, and changes in viticultural practices to ensure a sustainable future. Much has been done over the past decades to understand the soils and geology, and how the distinct microclimates across the famous strip have allowed for different vinous expressions.

This history and vision for the future were showcased to a select group of trade and media representatives who attended The Coonawarra Tutorial in Sydney this morning. Panel Sue Bell (Bellwether), Matilda Innes (Ottelia) and Chris Plummer (Wynns), presented a range of wines dating back to the 1960s with discussion facilitated by Sommelier Australia’s Louella Matthews

The event was a reminder of how bright and vibrant young Coonawarra Cabernet Sauvignon is (more Jimmy Watson wins than any other region in Australia), with an incredible ability to age. Many of the producers noting how Cabernet is going full circle, tasting better than ever.

14/07/2025

We are beyond thrilled to be welcoming Emily Hay into the Mastermind team as our Account Director/ Marketing Strategist.

Emily brings with her over 20 years of experience in marketing for wine, tourism, and hospitality businesses. Most recently, she was Estate Marketing Manager at Paragon Wine Estates, looking after brands like Josef Chromy, Oakridge, Cape Mentelle, Chapel Hill, Krondorf and Shingleback. Prior to that, she worked as Marketing and Communications Manager at Barossa Australia, along with vast experience in marketing and brand management roles across travel and hospitality brands.

Passionate about the wine and tourism sectors, Emily is Alum in Wine Australia Future Leaders Program where she is now a coach and currently chairs the Australian Grape & Wine Diversity Equality and Inclusion in Wine (DEIW) Committee.

We look forward to leveraging her expertise to develop marketing strategies for our Mastermind clients further, having a lot of fun and laughs along the way. Emily brings a curiosity, creative flair and deep understanding of direct-to-consumer and digital marketing.

Emily will continue to be based in the Barossa Valley and we can’t wait for her to start in early August.

Listen in as Emily explains a little bit about her background.

Address

Unit 4E, 1-15 Parsons Street
Rozelle, NSW
2039

Telephone

+61411440168

Website

http://www.mastermindconsulting.com.au/, http://www.twitter.com/mastermindtb, http://www.mastermindmusings.com.au/

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Our Story

For over 13 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.

Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.

Whether you’re looking to sell directly, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with social media content creation, email marketing, website builds and online communications.