I used to think boredom was something to avoid at all costs.
Waiting in line? Pull out the phone.
Sitting in traffic? Chuck on some music.
Even at home, I’d fill silence with emails, news, or some random rabbit hole on YouTube.
But here’s what I’ve noticed.
Some of my best ideas haven’t come in the office or in meetings.
They’ve come in those “boring” moments when I had nothing to do but sit there with my own thoughts.
Boredom forces your brain to wander. It digs up old problems, connects dots you didn’t see before, and sometimes hands you clarity you’ve been chasing for weeks.
And beyond business… boredom brings you back to life.
You start noticing people.
You start appreciating small things.
You remember that being alive isn’t meant to be a constant scroll.
The Stoics would say boredom isn’t the enemy. Distraction is.
I’m learning to lean into boredom more. To stop filling every gap. To see what shows up when I don’t.
What about you? When was the last time you let yourself be bored?
02/08/2025
The toilet was blocked.
My daughter was crying.
The dog had spewed on the carpet.
And I was late for a meeting.
I wish I could tell you I handled it like a monk.
But truth is—I nearly lost it over a half-flushed unicorn sticker.
Life isn’t hard in the dramatic Hollywood sense most days. It’s hard in the “someone moved the scissors again” sense. In the “why is everyone screaming at 6:12am” sense.
But here’s the kicker:
That’s the real training ground.
That’s where character is forged. Not in boardrooms. Not on big stages. But in quiet kitchens when you’re trying not to snap. In the carpark when you choose not to yell. In the hallway when you decide to listen instead of lecture.
And lately, I’ve been thinking about this a lot—
Not because I’ve mastered it.
But because these everyday hard things are the training.
They’re the reps.
They’re the real Stoic gym.
24/07/2025
People thinking you're not good enough?
Great.
That’s your green light to get to work in peace.
Let them underestimate you.
Then quietly prove them wrong.
17/07/2025
Most people ask how you got started.
Rarely do they ask how you’re doing.
Here’s the question that stopped me in my tracks—and might just do the same for you.
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03/07/2025
There is no finish line.
We chase the idea that one day we’ll have it all figured out—business, parenting, life. But even the Stoics knew: there’s no arrival, just the work.
You don’t rise to the level of your dreams. You fall to the level of your habits.
This week’s email is a reminder that the journey is the thing.
You won’t find character in your highlight reel. You’ll find it in your laundry pile.
The Stoics knew it.
Character isn’t built when everyone’s watching.
It’s built when no one is.
In the lunches packed.
The meetings endured.
The moments you choose kindness when you’d rather not.
Do the boring stuff.
That’s where it all happens.
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Having started my first sales job at the ripe age of 18, I spent the first few months working in a call centre, cold calling hundreds of people a day, trying to convince them to buy a product priced at a whopping $18k. Without success…
This is where my passion (near-obsession) was ignited and began my journey of personal development and the desire to understand what made people buy (and what didn’t)… I studied the deep psychology of this and thus I began the journey of improving my sales and marketing skills.
By the age of 21, I had built a successful sales company and was personally earning in excess of $1.2mil a year.
Then one day, it all came tumbling down. After a failed business partnership, I went from earning over $1.2mil a year to being $200K in debt and suddenly not having a job… All in one day.
With a beautiful wife and daughter to support, I jumped straight into what I knew I would yet again thrive in…sales and marketing...
Fast forward to today and I now run Yakk, a successful Digital Marketing Agency, that I built by cold calling from my bedroom with only $50 to my name! My obsession for learning and developing still hasn't changed but is now geared towards finding ways to get better results for my clients across all digital marketing platforms - This often results in "Doing Things Differently" hence the companies slogan.
Recently, I've found a new purpose that works alongside my company which is to not only deliver unprecedented results for the client of Yakk but also help other small to medium business owners that want to learn to dominate the digital space themselves. This is done through workshops, I'm hosting and speaking at. We cover everything a business needs to know to stand out from the heard and get customers banging on their door to do business!
I’m also a father to 2 beautiful kids, London (5yo) and Isla-Rose (2yo), the one in the photo above.
My wife Elise is my best friend and has been by my side through all our ups and downs and I can’t thank her enough for being there for me!
