Practice Advantage

Practice Advantage Specialising in website and newsletter development, we offer firms access to marketing tools that allow them to hold their own against the competition.

At the core of our approach is the desire to make up to date products that meet our clients' needs.

Between client meetings, deadlines, and year-end prep, finding time to write client updates can feel impossible. Yet wit...
29/10/2025

Between client meetings, deadlines, and year-end prep, finding time to write client updates can feel impossible. Yet with so many changes in superannuation, tax, and business news, your clients are looking to you for clarity… ➡️ https://bityl.co/84va

Blogging is a powerful tool for boosting your website’s reach—but keeping up with tax, business, and superannuation topics takes valuable time and effort.

Introducing Practice Advantage’s DIY Blog Service – one article every week, covering tax, super, and business, crafted by our expert copywriters.

It’s ideal for busy accountants looking to boost outreach hassle-free!

Why choose us? 🌟
🚫 No contracts or setup fees
🔄 Consistent marketing
💲 Affordable pricing
💌 Easy client communication
⏱️ Save time, money, and billable hours
✍️ Authored in-house by Aussies

Less hassle, more impact!

Ready to level up your blog? ➡️ https://bityl.co/84va

23/10/2025

Looking for a newsletter you can send out at the end of the year that’s more than well wishes and a holiday greeting?➡️ https://tinyurl.com/EOYU25

The End of Year Update is our yearly released newsletter. It’s written for your clients so that you can have a regular conversation with them AND save valuable time figuring out what to write.

Newsletters like the End Of Year Update are a simple & easy marketing strategy that you can employ to expand your client reach and get your message out even quicker.

❓When does the End Of Year Update get released?

The 2025 issue of End of Year Update is available for you to order now, releasing in late October! This is one of our yearly releases, and is only available for a limited time.

❓What do you get?
8 pages (8 articles) in every edition of easy-to-understand content that your clients involved in businesses are sure to appreciate.

We’re covering:
✅FBT Implications Of Workplace Giving Programs – What Employers Need to Know This Christmas
✅Alternative Christmas Gift Ideas: Turning A Card With Cash Into Something More Meaningful
✅Are You A Sole Trader? Here’s What You Need To Address Before The End Of The Calendar Year…
✅Staying Top of Mind With Clients Before The Year Ends
✅Preparing Your Business for an Office Shutdown
✅End-Of-Year Work Parties: What Employers Need to Know
✅Holiday Travel or Business Expense? Avoiding Tax Trouble
✅Future-Proofing Your 2026 Finances

You will receive the PDF file, a text file that you can use for your email or social media campaigns, and for our premium package, you will even receive our social media post templates that you don’t even have to write to get the message out quickly about the articles in the newsletter.

This newsletter is available only as a yearly release, so don’t miss out on a copy for your firm.

Learn more or get your newsletter here ➡️ https://tinyurl.com/EOYU25

Practice Advantage is proud to join Advisers Digest at Tax Training Day in Sydney this October, where accountants come t...
13/10/2025

Practice Advantage is proud to join Advisers Digest at Tax Training Day in Sydney this October, where accountants come together for expert-led training. ➡️ https://taxtrainingday.com.au/

This event features interactive sessions on specialised tax topics, helping you sharpen your skills and gain insights from industry leaders.

Here’s what's in store:

👉 Peter Johnson will take attendees through the nuances of dealing with a capital gain in a Unit Trust that is subject to the Small Business CGT Concessions.

👉 Jo-anne Hotston will cover CGT Rollovers, including replacement asset and same asset rollovers, small business CGT rollovers, scrip for scrip rollovers, compulsory acquisitions, and intra-group transfers.

👉 Karen Vella will present a Quarterly Tax Update to get a comprehensive look at recent changes in taxation over the past three months.

When and Where

📅 Friday, 24 October 2025, 9:00 AM - 5:30 PM (AEDT)

📍 Rydges Sydney Central

Get 7️ hours of CPD ➡️ https://taxtrainingday.com.au/

We hope to see you there!

-anneHotston

Ever wanted to move beyond a simple holiday well-wishing moment when creating client communication at the end of the yea...
08/10/2025

Ever wanted to move beyond a simple holiday well-wishing moment when creating client communication at the end of the year? ➡️ https://tinyurl.com/EOYU25

If you’ve ever wanted a last-minute chance to discuss items that crop up closer to the calendar year than the financial year with clients but don’t have the time, we’ve got the solution.
❓When does the End of Year Update get released? to discuss items that arise closer to the calendar year than the financial year with clients but don’t have the time, we have the solution.
End of Year Update is our yearly released newsletter, and it is available for pre-order now.

It’s written for your clients so that you can have a regular conversation with them AND save valuable time figuring out what to write.

Topics in this edition include:
✅ FBT Implications Of Workplace Giving Programs – What Employers Need to Know This Christmas
✅ Alternative Christmas Gift Ideas: Turning A Card With Cash Into Something More Meaningful
✅ Are You A Sole Trader? Here’s What You Need To Address Before The End Of The Calendar Year…
✅ Staying Top of Mind With Clients Before The Year Ends
✅ And more…

Newsletters like the End Of Year Update are a simple & easy marketing strategy that you can employ to expand your client reach and get your message out even quicker.

❓When does the End Of Year Update get released?

The 2025 issue of the End of Year Update is available for you to order now! This is one of our yearly releases, and will begin distribution in late October 2025 until mid December.

❓What do you get?
8 pages (up to 8 articles) in every edition of easy-to-understand content that your clients involved in businesses are sure to appreciate.

You will receive the PDF file, a text file that you can use for your email or social media campaigns, and for our premium package, you will even receive our social media post templates that you don’t even have to write to get the message out quickly about the articles in the newsletter.

This newsletter is available only until December, as a yearly release.

Learn more or get your newsletter here ➡️https://tinyurl.com/EOYU25

Ever see a tax update or news headline and think, “My clients need to know this”, - but you don’t have time to write it ...
01/10/2025

Ever see a tax update or news headline and think, “My clients need to know this”, - but you don’t have time to write it up? ✍️https://bityl.co/6tFN

Between client meetings and running your practice, creating regular content often falls to the bottom of the list. Yet, you know how powerful it is for client engagement and boosting your website’s visibility.

So here’s the question: if you know it matters, why not make it happen?

That’s where we come in.

Our Done For You Blog Service is designed specifically for accounting firms, providing expertly written articles tailored to your needs.

From crafting the content to updating your blog, we take care of everything—so you can enjoy the benefits without lifting a finger!

Covering current, relevant topics from up to seven categories, our content is quality-driven, in-depth, and jargon-free for your clients to understand easily.

Covering content about:

🖊️ Tax 🖊️ Super 🖊️ Business 🖊️ Money 🖊️ Legal 🖊️Web/Technology 🖊️People

Our Blog Service packages are affordable, convenient and jam-packed with additional value.

Package Options:
📌Lite - 1 article/week
📌Pro - 3 articles/week + social media posting
📌Max - 5 articles/week + social media posting + Google My Business.

This service is ideal for accounting firms that provide regular advice to both business and individual clients and want to reach their clients through a different platform.

If you struggle with figuring out what to write, want to get better website traffic & generate new enquiries, this service is for you.

Find out more information about our blog services for accounting firms here: ➡️ https://bityl.co/6tFN

25/09/2025

[📌 Practising Accountants] Filled with insights on super fund mergers, tenants-in-common, ‘widow’s tax’ and more, don’t miss out on your copy of September’s Wealth & Super Matters➡️https://tinyurl.com/PANewsletters2025

Are you the go-to advisor for clients planning their retirement? Overwhelmed with superannuation questions? Practice Advantage has you covered!

Our Wealth & Super Matters issues are a quarterly guide to all this and more, designed with your accounting clients in mind. Share valuable insights with

This newsletter is a treasure trove for firms offering guidance on property investments, superannuation, estate planning, and crafting a robust retirement strategy.

Rest assured, it's educational, not advisory, ensuring a client-friendly read.

Wealth & Super is your streamlined and effective marketing strategy to expand your client reach and deliver your message promptly.

❓ When's the release?
Your September issue is ready for order now, with subsequent editions dropping in March, June, September & December each year.

❓ What's in it for you?
8 pages in every edition packed with easy-to-understand content covering investment news, super strategies, and wealth creation. Receive the PDF file, a text file for your campaigns, and with our premium package, get ready-to-use social media post templates!

Choose from monthly or yearly packages, available in unbranded (yearly only), standard, or premium options.

Ready to revolutionise your client communication? ➡️ https://tinyurl.com/PANewsletters2025

Looking for a newsletter you can send out at the end of the year that’s more than well wishes and a holiday greeting?➡️ ...
17/09/2025

Looking for a newsletter you can send out at the end of the year that’s more than well wishes and a holiday greeting?➡️ https://tinyurl.com/EOYU25

The End of Year Update is our yearly released newsletter. It’s written for your clients so that you can have a regular conversation with them AND save valuable time figuring out what to write.

Newsletters like the End Of Year Update are a simple & easy marketing strategy that you can employ to expand your client reach and get your message out even quicker.

❓When does the End Of Year Update get released?

The 2025 issue of End of Year Update is available for you to order now, releasing in late October! This is one of our yearly releases, and is only available for a limited time.

❓What do you get?
8 pages (up to8 articles) in every edition of easy-to-understand content that your clients involved in businesses are sure to appreciate.

You will receive the PDF file, a text file that you can use for your email or social media campaigns, and for our premium package, you will even receive our social media post templates that you don’t even have to write to get the message out quickly about the articles in the newsletter.

This newsletter is available only as a yearly release, so don’t miss out on a copy for your firm.

Learn more or get your newsletter here ➡️ https://tinyurl.com/EOYU25

Blogging is a powerful tool for boosting your website’s reach - but keeping up with tax, business, and superannuation to...
10/09/2025

Blogging is a powerful tool for boosting your website’s reach - but keeping up with tax, business, and superannuation topics takes time and effort. Do you have the capacity to create engaging content every week?➡️ https://tinyurl.com/PADIYBlogs

Introducing Practice Advantage’s DIY Blog Service – one article every week, covering tax, super, and business, crafted by our expert copywriters.

It’s ideal for busy accountants looking to boost outreach hassle-free!

Why choose us? 🌟
🚫 No contracts or setup fees
🔄 Consistent marketing
💲 Affordable pricing
💌 Easy client communication
⏱️ Save time, money, and billable hours
✍️ Authored in-house by Aussies

Less hassle, more impact!

Ready to level up your blog's content? ➡️ https://tinyurl.com/PADIYBlogs

[📌 Practising Accountants] Supercharge your client conversations with expert insights into retirement, SMSFs, and supera...
03/09/2025

[📌 Practising Accountants] Supercharge your client conversations with expert insights into retirement, SMSFs, and superannuation! ➡️ https://tinyurl.com/PANewsletters2025

Are you the trusted advisor for clients navigating retirement? Faced with a barrage of superannuation queries? Trying to juggle explanations with your other client matters?

Practice Advantage has the ultimate solution tailored just for you!

Enter our quarterly masterpiece, Wealth & Super (September 2025) – designed exclusively for accountants. Engage your clients effortlessly without the hassle of content creation.

This newsletter is a treasure trove for firms offering guidance on property investments, super, estate planning, and crafting a robust retirement strategy. Rest assured, it's educational, not advisory, ensuring a client-friendly read.

📰 Articles in this month's issue include:

✅ Understanding Tenants in Common: What It Means & The Key Issues to Be Aware Of
✅ The Risks of Illegal Early Access to Super
✅ Why Your Super Fund Might Merge – And What It Means for You
✅ What is the “Widow’s Tax”?
✅ What Small Business Owners Should Watch Out For When It Comes To The Economy
✅ Balancing Growth & Security In Retirement
✅ Fixed Versus Variable: What Rate Works For Your Home Loan?

Wealth & Super is your streamlined and effective marketing strategy to expand your client reach and deliver your message promptly.

❓ When's the release?
The September issue is ready for order now, with subsequent editions dropping in March, June, September & December each year.

❓ What's in it for you?
8 pages in every edition packed with easy-to-understand content covering investment news, super strategies, and wealth creation. Receive the PDF file, a text file for your campaigns, and with our premium package, get ready-to-use social media post templates!

Choose from monthly or yearly packages, available in unbranded (yearly only), standard, or premium options.

Ready to revolutionise your client engagement? ➡️ https://tinyurl.com/PANewsletters2025


[Attention Practising Accountants!] 📣 Gear up to give clients relevant tax news with our game-changing Tax Matters Newsl...
07/05/2025

[Attention Practising Accountants!] 📣 Gear up to give clients relevant tax news with our game-changing Tax Matters Newsletter! ➡️ https://tinyurl.com/2hw8smv9

Releasing this month, this newsletter is your one-stop shop for all things tax-related, covering compliance concerns, tax issues, announcements, and beyond. Enjoy peace of mind with our 8-page gem, ready to dazzle your clients!

But that's not all! Elevate your client communication game with our hassle-free Newsletter Bundle – 1 newsletter/month, 12 newsletters/year, across three categories: Tax Matters, Business & Profit Matters, and Wealth & Super Matters.

🌐 Expand your reach and deliver vital information effortlessly.
❓ How often? Quarterly (per category), totalling 12 newsletters/year
❓ What's inside? 8 pages of crystal-clear content on tax, business or superannuation-related issues
❓ Extras? A PDF, text file, and for premium packages, social media post templates!

Choose from monthly or yearly packages, available in unbranded (yearly only), standard, or premium options.

Ready to transform your client communication? ➡️https://tinyurl.com/2hw8smv9

01/05/2025

Order Yours Now! 🚨 Maximise your client engagement this EOFY with our ready-to-send Year-End Strategies Newsletter! 📩 ➡️https://tinyurl.com/muz3azte

Provide your clients with valuable tax-saving strategies and essential compliance tips before June 30. This expertly crafted publication is tailored for businesses, individuals, property investors, and superannuation, ready to deliver!

Make the most of this busy season by giving your clients a resource they’ll appreciate! This isn’t just a newsletter - it’s an opportunity to strengthen client relationships and increase your business’s visibility.

We offer Standard and Premium options to suit your individual needs, including:

✅ Adding Your Logo & Firm Association
✅ Matching Newsletter to Your Branding Colour
✅ Contemporary Design
✅ High Resolution, Print Ready PDF

And we write in plain language so that your clients can understand, jargon-free. The newsletter comes with an 8-page coverage of engaging topics.

Including topics like:

✔️Instant Asset Write-Off Extension Granted
✔️Bendel Decision - What Does It Mean For You?
✔️Who Gets The Trust Distributions This Year?
✔️Don’t Let Your Parents' Legacy Become A Costly Tax Bill!
✔️Boosting A Spouse’s Super Before The EOFY
✔️Will You Sell Your Business In The Future?
✔️Is My Loan in the Right Place?
✔️Should I Keep Paying For My Insurance Through My Super Fund?

Perfect for firms looking to deliver timely, actionable EOFY insights to their clients. 📩

Upgrade to our bundle offer and get the Year-End Strategies AND End-of-Year Update Newsletter! 🎉

Click here to learn more and get yours now! ➡️https://tinyurl.com/muz3azte

[📌RELEASING THIS MONTH] Why is a ban on non-compete clauses in the news? How do contractors omit income? How can you hel...
09/04/2025

[📌RELEASING THIS MONTH] Why is a ban on non-compete clauses in the news? How do contractors omit income? How can you help your with your BAS? ➡️ https://tinyurl.com/2hw8smv9

If you’re tired or struggling to create original, engaging content that’s informative for your clients, finding topics month after month that aren’t dry and difficult can become a taxing chore.

Would you prefer a hassle-free, done-for-you solution for your newsletters that bridges the gap and makes important updates clear and engaging?

Let us handle your firm’s newsletters with peace of mind. With Unbranded, Standard, or Premium options, you’ll deliver regular, high-quality advice to your clients—without lifting a finger.

With customisable options available, plus in your branding colours (premium only), it’s the perfect way to stay connected with your clients.

This April, try our Business & Profit Matters Newsletter!

It focuses on effortlessly delivering current, relevant content on compliance, business improvement, management strategies, and general topics to keep clients informed and engaged.

Stay informed. Stay ahead. Stay indispensable.

You’ll want to get your order in quickly to take advantage of this valuable marketing tool and keep your clients informed.

To order this month’s issue (or learn more about it), go here ➡️ https://tinyurl.com/2hw8smv9

OR, if you’re looking for additional newsletters that cover wealth, superannuation, business planning or profit-making, our Wealth & Super and Business & Profit Matters newsletters are available alongside our Tax Matters in our Newsletter Bundle.

Check them out here…➡️ https://tinyurl.com/2hw8smv9

Address

Suite 10, 52 Davenport Street
Southport, QLD
4215

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61291599853

Website

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About Us

Practice Advantage/Your Firm Online has been developing newsletters and websites for accounting firms in Australia and New Zealand for over fifteen years, and in recent years we have expanded to include social media packages and mobile apps.

Now servicing over 800 clients, we have seen first hand why marketing is becoming more important than ever to the accounting profession. Our objective has been to make marketing tools available to small-to-medium firms that may otherwise only available to the large corporate firms.

While we specialise in servicing accounting firms, we have also offer our firm marketing solutions financial planners, law firms, bookkeepers, business consultants and SMSF administrators.