Sal Daina, Visibility & Personal Brand Video Strategist

Sal Daina, Visibility & Personal Brand Video Strategist I guide women 45+ to confidently evolve a personal visible brand & style to magnetise clients online.

08/10/2025

DIY videography clean the lens on your phones camera… seriously simple

Getting ready to start the visibility elevation with this Colorado legend!!! JuJu Jazzmine. These are moodboards for ins...
08/10/2025

Getting ready to start the visibility elevation with this Colorado legend!!! JuJu Jazzmine. These are moodboards for inspiration that will guide the photo shoot and video gathering.

We will road trip Route 66 - getting b-roll and sharing the journey.

Follow for coming along with us.

Did you know, if you want to be seen (and paid in Q4) in the highest sales period of the year, you’ll want to try this🚦 ...
10/09/2025

Did you know, if you want to be seen (and paid in Q4) in the highest sales period of the year, you’ll want to try this🚦 12-Step Visibility Roadmap.

The truth is people want to change and transform and fix their issues and problems, and at this time of year we feel pressure.

People don’t buy from logic they buy from emotion - this is why unscrupulous sales also take place. So if you want scruples in your sales being authentic online is key.

Now is the time. Remember content tells and story sells. I’ll always remember the moment I spiralled into shame because I was trying to be someone I wasn’t on video.

This turning point moment changed my life and the lives of hundreds of women to also be more visible on video.

If you try to do it yourself…

🚦 12-Step Visibility Roadmap

If you try to do it yourself…
1. Audit every social profile, and figure out what’s hurting your visibility.
2. Rewrite bios and update photos to look trustworthy and clear.
3. Map your offers against your content so people know how to buy.
4. Create a 90-day calendar (then stick to it).
5. Decide what type of videos to make (Reels, Lives, Stories, LinkedIn posts).
6. Write 30+ hooks that actually stop the scroll. Choose 12
7. Script your videos so you don’t ramble.
8. Design posts and graphics to support your videos.
9. Work out what’s “top, middle, and bottom of funnel” so you’re not posting randomly.
10. Track engagement, views, and DMs.
11. Figure out what’s working and adjust every few weeks.
12. Keep yourself motivated when life gets in the way.



If you do it with me…
1. We audit your socials together — I tell you exactly what to fix first.
2. We map your 90-day plan in a single session.
3. We script 90 days of content together.
4. I hand you GPT prompts so you never run out of ideas.
5. You get a personalised content rhythm (what to post where, and when).
6. I show you how to use video for trust and sales.
7. We refresh your profiles so they look client-ready.
8. You get clarity on TOF / M*F / BOF without the
1. Audit every social profile, and figure out what’s hurting your visibility.
2. Rewrite bios and update photos to look trustworthy and clear.
3. Map your offers against your content so people know how to buy.
4. Create a 90-day calendar (then stick to it).
5. Decide what type of videos to make (Reels, Lives, Stories, LinkedIn posts).
6. Write 30+ hooks that actually stop the scroll. Choose 12
7. Script your videos so you don’t ramble.
8. Design posts and graphics to support your videos.
9. Work out what’s “top, middle, and bottom of funnel” so you’re not posting randomly.
10. Track engagement, views, and DMs.
11. Figure out what’s working and adjust every few weeks.
12. Keep yourself motivated when life gets in the way.

👉 Alone it’s a long, confusing slog, like climbing Everest in flip flops

👉 With me, it’s a 90-day sprint that closes the gaps fast, gets you visible and client closing

Either way use the roadmap and drop an emoji here if it gave you clarity.

Come to the challenge if you’re still
blocked to even press record.

Drop an emoji or comment if you are going to Be Seen and Get Paid in Q4.

🔥 Video VIP Sprints 🔥Q4 isn’t just “busy season.”It’s the quarter when:✔️ People are actively spending (black friday, ho...
04/09/2025

🔥 Video VIP Sprints 🔥

Q4 isn’t just “busy season.”
It’s the quarter when:

✔️ People are actively spending (black friday, holidays)
✔️ Targets need to be met
✔️ Online visibility decides who wins

The truth? Your face on video is still the highest trust-builder online. If your ideal clients don’t see you, they’ll buy from someone else.

That’s why it’s good to work this weekend on your Video VIP Sprint plan:

✨ 90-minute pick-my-brain session
✨ Your Q4 visibility roadmap
✨ 90 days of video scripts done with me
✨ A 1-page social media audit so you know what to fix first
✨ Accountability

A sprint is your shortcut to showing up with confidence, building trust on camera, and attracting clients in the quarter that sells the most.

Are you ready for Q4?

I can help ⤵️

28/08/2025

The greatest transformations happen when people say “yes” to themselves. It’s like half the work is done the minute they commit — everything starts to shift. That simple act can unlock so much.

23/08/2025

I was today years old when I heard the term ‘nibling’ Diversity is now. Anything else is was.

19/08/2025

Facing fears? It's about moving through them, realizing 'wow, I've got this.' The delight isn't just in the spotlight, but in giving others permission to shine too. Being a role model is powerful.

18/08/2025

Sometimes, chasing a dream reveals a different truth. A year on the road led to a surprising realization: the freedom wasn't about the van, but the ability to work from anywhere. The fantasy faded when the simple joy of a beachside picnic table proved enough.

17/02/2025

AI created videos are starting to get very clever - the paid accounts are the best and the free versions are good to test - this was made in descript - it's clunky and it also can be easily improved. Made in 20 minutes from a script is not bad.

Address

Global Online
Sunshine Coast, QLD

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