
15/04/2025
storytelling > trends
The other week, I had a great chat with Alexis Underwood of Seed and Sol Co for The Brand Memo podcast, and our episode is live! You listen in here: https://creators.spotify.com/pod/show/seedandsolco/episodes/Ep-7--How-to-Use-Story-Driven-Content-to-Connect--Convert--and-Stand-Out---with-Claudia-Lamb-e3116cm/a-abs7l2k
We chat all things content, why it might not be converting (even if it’s valuable), how to bring more of you into your brand, and how to use storytelling, video, and content strategy to build trust and connection with the right audience and more.
Let me know if you listen—I’d love to hear your thoughts and if it sparks you to rethink your approach to content at all!