Create Right

Create Right Big energy to the small screen. QLD, Australia.

23/10/2025

1. Grade Breakdown: colour space transform to bring the log footage into Rec.709, exposure adjustments, saturation and contrast, hue adjustment to make pinks consistent, qualifier to improve skin tones, film look with halation, glow and 16mm film grain for nostalgic summer vacation vibes.

2. Pool VFX: in After Effects the logo of the resort was masked out and removed, then replaced with another section of pool and blended. The Betty’s logo brought in, made white, changed blending mode and tracked into the pool and added a displacement map to have it rippled by the water. Finally the diver was roto’d out.

3. Asset Library: as a component of this shoot was delivering graded clips for cross-platform application, all shots were composed to look good on both horizontal and vertical aspect ratios.

2. Pool VFX: in After Effects the logo of the resort was masked out and removed, then replaced with another section of pool and blended. The Betty’s logo brought in, made white, changed blending mode and added a displacement map to have it rippled by the water. Finally the diver was roto’d out, to sell the effect.

3. Asset Library: as a component of this shoot was delivering graded clips for cross-platform application, all shots were composed to look good on both horizontal and vertical aspect ratios.

These post-production vignettes are all from our work on the Betty’s Burgers Summer 23/24 Campaign. Check out the full case study at createright.tv

Introducing our boldest decision yet. After months of deep research we’re finally ready to launch Create Sh*te™.With a v...
01/04/2025

Introducing our boldest decision yet. After months of deep research we’re finally ready to launch Create Sh*te™.

With a vertically integrated closed-chain patented infrastructure of AI video agents, our clients can now Scale Without Purpose™.

At Create Sh*te™ we understand that in the race to produce more, the real enemy is originality—so we’ve streamlined our process to eliminate it entirely.

Address

14/64 Sugar Road
Sunshine Coast, QLD
4558

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

Telephone

+61423872706

Website

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Our Mission

Our mission at Create Right is to do just that: we create video right. Strategic content to target your audience, fit-for-purpose video to suit your platform, finished in cinematic quality.

We specialise in producing video for social media that is shot intentionally for the format it is displayed in. The internet is saturated with content that is re-cropped and re-edited to fit into a social media box and we’re all too familiar with the end result: content that looks bad, doesn’t communicate properly and devalues the brand responsible for it.

According to the 2018 Yellow Social Media Report, 79% of people use social media with more than a third checking in over five times a day! Almost a quarter of people (24%) follow brands and businesses and 64% of consumers are more likely to trust a brand if it interacts positively on social media. That’s huge. Where else do you find consumers that willingly check out your business more than five times a day?

Building a positive online brand identity is crucial in 2019 and helping you to achieve that is our passion.