Kiindred

Kiindred Here to support you through pregnancy & parenthood
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Upgrade your baby’s sleep set-up with the ultimate Cubo Ai Sleep Safety Bundle, valued at AU $2,000!One lucky winner wil...
23/09/2025

Upgrade your baby’s sleep set-up with the ultimate Cubo Ai Sleep Safety Bundle, valued at AU $2,000!

One lucky winner will win:
• Cubo Ai Floor Stand – flexible and secure for the perfect view
• Cubo Ai Wall Mount Set – keeps cords safely out of reach
• Cubo Ai Sleep Safety Bundle – smart monitoring for peace of mind
• Sleep Session with Chris Minogue – expert guidance from one of Australia’s leading sleep specialists

Enter now for your chance to win the complete Cubo Ai sleep experience! Click link in bio.

The Fine Print:
• Open to Australian residents only (18+)
• This is a game of chance. The winner will be drawn at random from all eligible entries received
• Submit a valid email address via the official entry form on kiindred.co during the competition period
• The prize is not transferable or redeemable for cash. The Promoter reserves the right to substitute the prize with another of equal or greater value if necessary
• The winner will be notified via email within 3 business days and their name may be published on kiindred.co and/or Kiindred’s social media platforms
• This giveaway is not sponsored, endorsed, or administered by Instagram
• Entries close: October 6th at 23:59 AEST

Some phrases might roll off the tongue in the heat of the moment, but little ears hold on tight. Whilst we aren’t here t...
18/09/2025

Some phrases might roll off the tongue in the heat of the moment, but little ears hold on tight.

Whilst we aren’t here to shame or make you feel less of a parent, here is a reminder of some things that are better left unsaid.

Parenting is a tough gig and sometimes we just need a little reminder.

It’s not always obvious who’s not ok.Sometimes it’s the parent who looks flustered at school drop-off. The friend who ne...
11/09/2025

It’s not always obvious who’s not ok.

Sometimes it’s the parent who looks flustered at school drop-off. The friend who never slows down. The colleague who suddenly goes quiet. Or the person who seems like they’ve got it all together.

That’s why R U OK? Day matters.

It’s a reminder to pause, to check in, to ask the question that could change everything. Because today might be the day you completely change someone’s life.

Dad jokes: the gift that keeps on giving (or groaning)Swipe through for some absolutely terrible jokes to beat dad at hi...
03/09/2025

Dad jokes: the gift that keeps on giving (or groaning)

Swipe through for some absolutely terrible jokes to beat dad at his own game on Dad’s day. Don’t forget to SAVE it for the weekend.

Which joke from 1-21 made you LOL the most?

When was the last time you put your health first? Like really put it first. And no, not just a last minute GP appointmen...
01/09/2025

When was the last time you put your health first? Like really put it first.

And no, not just a last minute GP appointment because you’ve got a virus.

The thing is, health isn’t just GP check-ups. There are many things that you can actively do amidst the busy days as parents to ensure you are staying on top of the things that matter most, your own health.

The health checklist every woman & gender-diverse person should save - and action!

GIVEAWAY ALERT! Take your baby’s sleep game to the next level with the ultimate  sleep pack, valued at AU $459.85! One l...
31/08/2025

GIVEAWAY ALERT!

Take your baby’s sleep game to the next level with the ultimate sleep pack, valued at AU $459.85!

One lucky fam will win:
• Drift Home Baby Monitor + Smart TOG Guide (AU $329.95) - the only smart monitor that tells you exactly how to dress baby for the right TOG.
• Drift Away White Noise Machine (AU $64.95) - compact and rechargeable with seven soothing sounds.
• 2.5 TOG Cocoon Swaddle Bag (AU $64.95) - organic, breathable, and snug from day one.

Enter now for your chance to win the sleep tools parents are raving about! Click link in bio.

The Fine Print:
• Open to Australian residents only
• This is a game of chance. The winner will be drawn at random from all eligible entries received.
• Submit a valid email address via the official entry form on kiindred.co during the competition period.
• The prize is not transferable or redeemable for cash. The Promoter reserves the right to substitute the prize with another of equal or greater value if necessary.
• The winner will be notified via email within 3 business days and their name may be published on kiindred.co and/or Kiindred’s social media platforms.
• This giveaway is not sponsored, endorsed, or administered by Instagram.
• Entries close: September 10th at 23:59PM AEDT.

Got a children’s song or artist your little one has on repeat? You know, the one that plays on loop in the car… and in y...
29/08/2025

Got a children’s song or artist your little one has on repeat?

You know, the one that plays on loop in the car… and in your head at 2am 🙃

Whether it’s your secret sanity-saver or their daily dance anthem, here’s some good news. You can show your love by voting for them in the Australian Children’s Music Awards!

By casting your vote, you’re not just helping them shine and maybe even win, you’re giving the entire children’s music community a big cheer-on too.

VOTING IS OPEN. Link in bio.

YAY! GIVEAWAY! 📣We’ve got two dreamy Woven Woven blankets up for grabs!One lucky winner will score the snuggly Certified...
28/08/2025

YAY! GIVEAWAY! 📣

We’ve got two dreamy Woven Woven blankets up for grabs!
One lucky winner will score the snuggly Certified Organic Cotton Ribbed Baby Blanket ($119) and another will take home the award-winning Certified Organic Cotton Weighted Blanket ($189) – designed with a unique bead-free knit that gives calming, hug-like comfort for sweeter sleep.

Enter now for your chance to win the blankets every parent is talking about! Check link in bio!

The Fine Print:
• Open to Australian residents only
• This is a game of chance. The winner will be drawn at random from all eligible entries received.
• Submit a valid email address via the official entry form on kiindred.co during the competition period.
• The prize is not transferable or redeemable for cash. The Promoter reserves the right to substitute the prize with another of equal or greater value if necessary.
• The winner will be notified via email within 3 business days and their name may be published on kiindred.co and/or Kiindred’s social media platforms.
• This giveaway is not sponsored, endorsed, or administered by Instagram.
• Entries close: September 3rd at 23:59PM AEDT.

Has your family got a safe word? Or have you practised a fire escape plan?Some of these things might feel like forever a...
25/08/2025

Has your family got a safe word? Or have you practised a fire escape plan?

Some of these things might feel like forever away, especially if you are in the baby stage. But Safety shouldn’t always be for “later.”

The little chats and habits you build now? They’re the foundations that protect them as they grow.

We’ve pulled together 21 ways to keep your family safe.

Tap through, save it, and tell us what you would add to this list?!

We’re thrilled to announce that Kiindred and Major Minor Music Australia (MMMA) are partnering together as part of this ...
22/08/2025

We’re thrilled to announce that Kiindred and Major Minor Music Australia (MMMA) are partnering together as part of this year’s Australian Children’s Music Awards. 

Our collaboration was born as a result of a shared mission: supporting parents with credible, modern resources while elevating and celebrating the incredible work of Children’s Entertainers across Australia.

This partnership is all about shining a spotlight on the amazing work happening in the family and kids’ space – and we can’t wait to celebrate it together, starting with Kiindred and Kiin Creators being included as the Naming Rights Sponsors of the Publicly Voted Family Choice Awards. 
 
MMMA’s mission is to ensure that the Australian children’s music industry is supported so that our children can gain better access to the diversity and choice of music they so richly deserve. 

Stay tuned for much more to come...including a competition you will not want your kids to miss!

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Big changes are coming to the NDIS.Yesterday the government announced a brand new $2 billion program called “Thriving Ki...
21/08/2025

Big changes are coming to the NDIS.

Yesterday the government announced a brand new $2 billion program called “Thriving Kids”, designed for children with mild to moderate developmental delays (including autism).

So what does this mean for families?

Kids won’t be suddenly removed from the NDIS. A new system of foundational supports will roll out in mid-2027.

Families will access therapy, assessments and health check-ins through Medicare and schools instead of the NDIS.

We know changes like this can feel scary - but hopefully they’ll also bring the chance for more accessible everyday support.

Head to the link in bio to read our full explainer + FAQ on what the new program means for you and your child.

Book Week is all fun and games until your ‘white crayon’ gets mistaken for a cult leader. 👀No matter how many hours you ...
17/08/2025

Book Week is all fun and games until your ‘white crayon’ gets mistaken for a cult leader. 👀

No matter how many hours you spent on hot glue and glitter, the moment they step into the school parade… the costume takes on a life of its own.

These are the Book Week costume fails that made us LOL from the sidelines.

Of course we’re not into snapping pics of other people’s children, so we asked Ai to imagine them for us. The results proved pretty entertaining!

What’s your most memorable Book Week fail?

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Surry Hills, NSW
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Who we are.

The go-to platform for millennial parents, covering the Newborn - Toddler years.

We work with experts & brands create easy-to-digest content, specific to you little one’s age. Find a highly curated product list and explore local events & activities.

The Kiindred App // iOS Free Download itunes.apple.com/us/app/kiindred/id1178474124?ls=1&mt=8 *Pregnancy & Android launching in 2019.

Kiindred Expert Series // created with Mothercraft Nurse, Chris Minogue & Child Behaviour Expert, Stephanie Wicker kiindredexpertseries.co Advertising Opportunities // create bespoke content, have your product featured or list your service or event. https://www.kiindred.co/advertise-with-us/