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B&T

B&T is the leading publication for Australia's advertising, marketing, media and PR industries.

24/07/2025

As economic pressures shift consumer behaviour the most successful brands will be those that build momentum early, lean into cultural relevance, and meet audiences where commerce and discovery are already converging, explains Ted Shelton, head of commerce, TikTok AUNZ.

https://www.bandt.com.au/if-youre-not-planning-for-holiday-peak-season-yet-youre-already-behind/

24/07/2025

Marie-Celine Wiström – affectionately known as MC – head of creative technology and AI at Made This has gone on a journey that is a fascinating blend of multicultural influences and a deep passion for storytelling. Chatting with The Growth Distillery’s Stories (Un)Told vodcast live at Cairns Crocodiles, MC explained that her unique perspective on creative technology is rooted in these experiences, driving her to explore how AI can serve as a powerful tool to amplify human creativity rather than replace it.

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https://www.bandt.com.au/marie-celine-wistrom-on-why-ai-isnt-the-enemy/

24/07/2025

Akcelo, has been appointed AOR (agency of record) by Anytime Fitness Australia, marking a new chapter for Australia’s largest fitness network.

https://www.bandt.com.au/anytime-fitness-appoints-akcelo-as-its-agency-of-record-to-strengthen-fitness-network/

24/07/2025

The Australian digital advertising and ad tech industry is refining its talent strategy in response to deepening cost pressures and the advancing integration of AI, according to IAB Australia’s 2025 Digital Advertising and Ad Tech Talent Review.

https://www.bandt.com.au/iab-finds-digital-advertising-industry-refines-talent-strategy-as-cost-pressures-ai-integration-deepen/

24/07/2025

Google has partnered with creative agency 72andSunny Australia to unveil a new campaign showing how the latest Google Search tools help Australians get closer to what really matters: the passions and interests of the people they care about most.

https://www.bandt.com.au/google-launches-new-campaign-showing-off-deeper-connections-through-search-via-72andsunny/

24/07/2025

Spotlight On Sponsors: McGuigan Wines uncorks new Cricket Australia deal.

https://www.bandt.com.au/spotlight-on-sponsors-mcguigan-wines-uncorks-new-cricket-australia-deal/

24/07/2025

B&T caught up with Kirsty Muddle ahead of B&T’s Women In Media Awards, presented by Are Media who said: “Real progress will come when we stop treating equity as optional”.

https://www.bandt.com.au/kirsty-muddle-real-progress-will-come-when-we-stop-treating-equity-as-optional/

23/07/2025

News Australia has launched The Ultimate Guide, a year-round solution that consolidates eight major shopping events into one strategic media offering, transforming how retailers and brands cut through an increasingly crowded sales landscape.

https://www.bandt.com.au/news-australias-ultimate-guide-to-bring-together-8-major-sales-events-in-one-unified-retail-solution/

23/07/2025

L’Oréal launches new Kérastase hair care product in DOOH campaign via QMS & Wavemaker

https://www.bandt.com.au/loreal-launches-new-kerastase-hair-care-product-in-dooh-campaign-via-qms-wavemaker/

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